P Philippines Brand Wiki

About A BONNE’

Brand Overview

A BONNE’ (also stylized as A BONNÉ) is a Thai personal care and cosmetics brand recognized for its body scrubs, whitening body lotions, shower creams, soaps, and hair care products. Owned by A-Plus Supply Co., Ltd., a cosmetics manufacturer established in 1999, it has become one of Thailand’s most prominent mass-market beauty brands. In the Philippines, A BONNE’ products are widely distributed through major health and beauty retailers, including Watsons, and various e-commerce platforms.1

History

A-Plus Supply Co., Ltd. was founded in 1999 with the objective of developing skincare products suited for tropical climates. Consumer demand for brighter, smoother-looking skin led to the creation of the brand’s flagship product, A BONNE’ Spa Milk Salt. This formulation combines micronized salt with milk protein for exfoliation and moisturization, quickly establishing the brand’s identity in the body care market.

In subsequent years, A BONNE’ expanded its portfolio beyond exfoliating scrubs to include body lotions, shower gels, soaps, feminine hygiene products, sunscreens, serums, and hair treatments. The company states that its manufacturing processes adhere to international standards, including ISO 9001, GMP, and Halal certification.1

Brand Philosophy

A BONNE’ promotes the concept of “Beauty by Yourself,” emphasizing accessible beauty products designed for daily use. The brand focuses on gentle daily skincare, exfoliation, moisturization, and affordable solutions formulated with milk proteins and botanical extracts.2

Formulations frequently feature ingredients such as:

  • Milk Protein
  • Collagen
  • Vitamin C
  • Glutathione
  • Niacinamide
  • Aloe Vera
  • Tomato Extract
  • Tamarind
  • Coffee
  • Yogurt
  • Hyaluronic Acid

These ingredients are marketed for moisturizing, exfoliating, and improving skin tone appearance, though individual results vary and cosmetic products are not intended to treat medical conditions.2

Product Categories

A BONNE’ offers a comprehensive portfolio of personal care products available in Philippine retail outlets:1

Body Scrubs

  • Spa Milk Salt
  • Yogurt Spa Salt
  • Coffee Salt Scrub
  • Tomato & Milk Salt Scrub
  • Vitamin C Salt Scrub
  • Peach & Lemon Cream Scrub

Body Lotions

  • Miracle Spa Milk Lotion
  • Hokkaido Milk Whitening Lotion
  • Healthy Glow + Niacinamide Lotion
  • UV Whitening Lotion
  • Collagen Body Lotion

Body Wash & Shower Products

  • Shower Cream Scrubs
  • Milk Shower Cream
  • Moisturizing Shower Gel
  • Feminine Wash
  • Whip Foam Cleansers

Soap

  • Milk Soap
  • Yogurt Soap
  • Kojic Soap
  • Whitening Soap

Hair Care

  • Hair Treatment
  • Hair Serum
  • Hair Spa Treatment
  • Hair Wax
  • Hair Spray

Sun Care & Cosmetics

  • CC Cream
  • UV Primer
  • Sunscreen products

Signature Product

A BONNE’ Spa Milk Salt

The brand’s best-known product is Spa Milk Salt, an exfoliating body scrub made with micronized salt and milk protein. According to the manufacturer, it is designed to remove dead skin cells, improve skin texture, leave skin feeling smoother, and provide moisturization after exfoliation. It remains A BONNE’s flagship item and one of the company’s highest-selling products in the Philippine market.1

Manufacturing

A BONNE’ products are manufactured by A-Plus Supply Co., Ltd. in Thailand. The company reports that its facilities follow internationally recognized quality management systems, including ISO 9001, GMP (Good Manufacturing Practice), and Halal certification. Product safety and quality testing are conducted through recognized laboratories.1

Presence in the Philippines

While headquartered in Thailand, A BONNE’ has established a significant presence in the Philippines. The brand is stocked by major health and beauty retailers nationwide and is distributed through local partners. Its accessibility in supermarkets, pharmacies, department stores, and Watsons locations has contributed to strong consumer recognition within the country.3 Additionally, official online stores and authorized e-commerce partners serve Filipino consumers seeking specific variants or bulk purchases.

Awards and Recognition

A BONNE’ has received multiple industry accolades relevant to its international markets:

  • Prime Minister’s Export Award (Thailand) – Best Thai Brand
  • Superbrands Philippines – Recognized as an awardee for multiple consecutive years, highlighting strong brand recognition and consumer loyalty in the Philippine market.3

Target Market

A BONNE’ primarily targets consumers seeking affordable body care products, particularly those interested in regular exfoliation, moisturizing routines, and spa-inspired treatments. Its pricing positions the brand within the mass-market segment, making it accessible to a broad consumer base across the Philippines and Southeast Asia.

Distribution

In the Philippines, A BONNE’ products are sold through:

  • Supermarkets
  • Beauty retailers
  • Pharmacies
  • Department stores
  • E-commerce platforms
  • Watsons stores

The brand also distributes through official online stores and authorized retail partners to ensure product availability across different channels.1

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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