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About APlus

APlus is an Indonesian building-materials and construction-systems brand operated by PT Aplus Pacific. The company is a local manufacturer that has evolved from a building-materials supplier into a vertically integrated producer of products for ceilings, partitions, walls, floors, roofing, insulation, lightweight steel framing, and related construction applications. APlus describes its market positioning as “Solusi Bahan Bangunan yang Tepat dan Terpadu” (“The Right & Integrated Building Materials Solution”).[1]

Overview

Category Information
Brand APlus
Legal entity PT Aplus Pacific
Industry Building materials & construction systems
Country of origin Indonesia
Established 2000
Head office Jatiuwung, Tangerang, Banten, Indonesia
Main business Manufacturing and distribution of building materials
Major product areas Gypsum, cement/silica boards, compounds, mortar, metal systems, roofing, insulation, lightweight steel, steel products
Market Indonesia and international markets
Positioning Integrated building-materials solution
Brand philosophy #FromBuildingsToLife
Employees LinkedIn lists the company in the 5,001–10,000 employee-size range and describes it as having around 5,000 employees.[2]

History

APlus traces its origins to 2000, when the business began as a building-materials store. Its initial objective was to support productivity in Indonesia’s construction industry by making a variety of building materials available to customers.[3]

The company subsequently transitioned toward manufacturing:

  • 2000 — Foundation: APlus began as a building-materials business.
  • 2004 — First warehouse: Its first warehouse was established in the Kapuk Poglar area, serving assembly and storage functions.
  • 2004–2007 — First factory: APlus established a factory in Rangkasbitung, Banten, initially focusing on gypsum board and compound before expanding into casting and mortar.
  • 2010 — Second factory: A factory in Jatiuwung, Tangerang, expanded the company’s metal-material production, including hollow pipe, folded hollow, and lightweight steel.
  • 2014–2018 — Third major manufacturing development: APlus developed its facility in Panceng, Gresik, East Java, producing gypsum board, compound, silica board, mortar, metal, and casting products.
  • 2019–present — Integrated-solution strategy: APlus has emphasized product innovation, modern construction systems, sustainability, and expansion into international markets.[4]

This history is significant because APlus evolved from selling construction materials into a manufacturer capable of supplying multiple components for the same building project.

Business and positioning

APlus is primarily a B2B/B2B2C building-materials manufacturer, although its products are also available for smaller construction and renovation projects.

Rather than concentrating on a single product, the company follows an integrated building-materials model. Its portfolio covers several stages and components of construction, allowing contractors, developers, architects, distributors, and other customers to source different materials from the same manufacturer.

The company’s official product architecture divides its offerings broadly into:

  1. Ceiling systems
  2. Partition and wall systems
  3. Flooring
  4. Roofing
  5. Insulation
  6. Lightweight steel framing
  7. Steel products[5]

This breadth is one of APlus’s defining characteristics as a brand.

Product portfolio

Gypsum products

Gypsum is one of APlus’s most recognizable product categories. The portfolio includes conventional gypsum boards as well as specialized boards for particular applications.

Examples include:

  • APlus Gypsum Board
  • Indogyps
  • Indogyps WR
  • Fibermesh / APlus G-Strength
  • Gyptile
  • Gypsound acoustic board
  • APlus Sound acoustic products

These products address applications ranging from general ceilings and partitions to moisture resistance, structural performance, and acoustic treatment.[6]

Gypsum compounds and powders

APlus also produces materials used to install, join, and finish gypsum systems.

Its portfolio includes products such as:

  • Cornice Adhesive 3 in 1
  • Gypsum Casting
  • APlus 101 Stick on Wall
  • APlus 113 Skim Coat by Gypsum
  • Finish Compound
  • Indogyps 3 in 1 Cornice Compound
  • Indogyps All Purpose Joint Compound[7]

This gives APlus a position beyond simply selling the board itself; it can supply many of the auxiliary materials required to complete a gypsum installation.

Mortar and finishing materials

Another major segment is dry-mix mortar and finishing materials.

Examples include:

  • Tile adhesive
  • Skim coat
  • Plaster
  • Acian
  • Concrete finishing products
  • ALC adhesive
  • Plaster for lightweight blocks
  • Tile-on-tile adhesive

The company markets products such as APlus 10, APlus 22, APlus 33, APlus 88, APlus 110, APlus 111, APlus 112, APlus 220, and APlus 300, among others.[8]

Silica and cement boards

APlus offers silica-board products as an alternative to conventional gypsum-based systems. These are used for applications requiring different performance characteristics, particularly where durability and environmental exposure are considerations.

The company’s broader product system includes silica boards for walls, ceilings, and flooring.[9]

Metal framing and steel

The APlus portfolio extends into the metal infrastructure surrounding ceilings, partitions, and roofing.

Products include:

  • Metal ceiling framing
  • Metal studs
  • Hollow sections
  • APlus CNP Steel System
  • Round and square steel pipe
  • Ceiling accessories
  • Lightweight steel framing

The company therefore participates not only in the surface material of a building but also in the structural and supporting components used to install those materials.[10]

Lightweight steel roofing systems

APlus markets lightweight steel products under categories such as:

  • APlus Truss
  • APlus Batten

These are intended for lightweight roof-frame applications and form part of the company’s broader move toward integrated roofing solutions.[11]

Roofing

The roofing portfolio includes:

  • APlus Metal Roof
  • Galvalume roofing
  • Color-wave roofing
  • Metal-roof accessories
  • uPVC roofing

This gives the brand a presence in both the structural and finishing aspects of roof construction.[12]

Insulation

APlus also has a dedicated insulation range under Roxplus and other APlus series.

Products include:

  • Roxplus Mineral Wool
  • Roxplus Glass Wool
  • APlus Woven Series
  • APlus Bubble Series

The company positions mineral wool and glass wool primarily as solutions for thermal and acoustic insulation.[13]

Manufacturing

Manufacturing is central to the identity of APlus.

According to the company’s official profile, APlus has developed multiple production facilities, including operations associated with Rangkasbitung, Jatiuwung/Tangerang, and Panceng/Gresik. Different facilities specialize in different material categories.[14]

APlus states that its distribution infrastructure includes more than 450 trucks and trailers, with a stated transport capacity of approximately 100,000–150,000 tonnes per month. The company says this infrastructure enables distribution throughout Indonesia as well as exports to other countries.[15]

An older company document also describes the manufacturing expansion of APlus across four production locations and a large combined production and warehouse footprint, although those figures should be treated as historical rather than necessarily representing the company’s current footprint.[16]

Geographic reach

APlus is fundamentally an Indonesian brand, with its corporate base in Tangerang, Banten. Its products are distributed throughout Indonesia.

The company also states that it has worked with partners in Southeast Asia and the Middle East, and that it is continuing to pursue international markets.[17]

This makes APlus distinct from a purely domestic building-materials brand: its stated strategy is to take Indonesian manufacturing capabilities into the wider regional and global construction-materials market.

Vision and mission

The stated vision of APlus is to create a better life for society through high-quality building materials and modern construction systems.[18]

Its mission can be summarized around five themes:

  • Providing an integrated source of quality building materials at competitive prices.
  • Continuously developing products and construction systems.
  • Providing strong customer service through trained and experienced personnel.
  • Educating and supporting customers in construction projects.
  • Expanding into global markets while supporting Indonesia’s building-materials industry.[19]

The branding of APlus consequently goes beyond the idea of simply selling construction products. Its stated philosophy is that better building materials contribute to better buildings and ultimately to better everyday life.

This is expressed through its #FromBuildingsToLife brand message.[20]

Corporate values

APlus identifies five major corporate values:

Quality

The company emphasizes product quality, certification, and testing through accredited laboratories.

Solution

APlus positions its broad product portfolio as an integrated solution for construction requirements.

Innovation

The company emphasizes continuing product development to respond to changing construction needs.

Trust

APlus highlights its more than two decades of experience and experienced workforce.

Caring

The brand links customer satisfaction with environmental and social responsibility.[21]

Quality standards and certification

APlus states that it follows international quality standards and has obtained certifications including:

  • ISO 9001 — quality-management system
  • ISO 14001 — environmental-management system

The company also states that its construction systems have undergone testing at accredited laboratories in Indonesia, Singapore, and Malaysia.[22]

This is particularly relevant to the positioning of APlus because construction materials are highly specification-driven: contractors and developers often require products to meet technical standards rather than simply relying on brand recognition.

Projects and applications

APlus products are intended for a wide range of building types.

The company says its solutions have been used for projects ranging from:

  • Residential developments
  • Factories
  • Shopping malls
  • Hotels
  • High-rise buildings
  • Low-rise buildings
  • Institutional buildings
  • Infrastructure and public-sector projects

Its current website showcases projects including Gedung Bank BTN Kelapa Gading, Gereja Katolik Santo Benediktus BSD, Rumah Sakit Kardiologi Emirates–Indonesia, Gedung Otorita Ibu Kota Nusantara, Gedung Bundar Kejaksaan Agung, and several residential and commercial developments.[23]

Sustainability and CSR

Sustainability has become an explicit component of the corporate positioning of APlus.

The company says it incorporates sustainability principles into its products and operations, while also participating in social and environmental initiatives.

Examples mentioned by the company include:

  • Distribution of basic necessities to surrounding communities.
  • Provision of school supplies.
  • Tree-planting and environmental programs around company and factory areas.
  • Development of sustainable building products.[24]

This connects with the brand’s broader argument that construction should not only produce technically sound buildings but also contribute positively to people’s quality of life.

Corporate identity

The identity of APlus can be understood through three layers:

1. Indonesian manufacturer
APlus emphasizes its origins as a local Indonesian manufacturing company rather than simply being an imported-material distributor.

2. Integrated building-materials supplier
Its portfolio covers many interconnected components—gypsum, compound, mortar, metal framing, steel, roofing, and insulation.

3. Modern construction-systems brand
Rather than presenting individual products in isolation, APlus increasingly presents complete solutions for particular building areas such as ceilings, partitions, walls, floors, and roofs.[25]

Scale

Publicly available company information indicates that APlus has grown considerably from its origins in 2000.

Its LinkedIn profile currently places PT Aplus Pacific in the 5,001–10,000 employee company-size category and describes the organization as having approximately 5,000 employees.[26]

The company’s own website reports a distribution fleet of 450+ trucks and trailers and a monthly transport capacity of 100,000–150,000 tonnes, illustrating the logistical scale required to serve Indonesia’s geographically dispersed construction market.[27]

Headquarters

PT Aplus Pacific
Jl. Prabu Siliwangi Km. 3
Jatiuwung, Tangerang
Banten 15135, Indonesia

The company lists (021) 662-8820 as its main telephone number and info@aplus.co.id as its corporate email.[28]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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