Bella Amore Skin cosmetics

About Bella Amore Skin cosmetics

Bella Amore Skin cosmetics is a Filipino skincare and cosmetics brand associated with entrepreneur Ajaylene Victoriano San Andres and the business entity Bella Amore Skin Cosmetic Products Trading, based in Valenzuela City, Metro Manila. The brand initially gained recognition for its soaps and body-care products, particularly the Himalayan and Gluta Berry lines, before expanding into haircare and other skincare categories.

Note: The information below distinguishes between independently verifiable records—such as those from the Philippine Food and Drug Administration (FDA) and the Intellectual Property Office of the Philippines (IPOPHIL)—and statements made by the brand or its founder. A cosmetic product notification does not constitute FDA approval of a product’s effectiveness or medical claims.

Infobox


Brand	Bella Amore Skin cosmetics
Industry	Cosmetics, skincare and personal care
Country of origin	Philippines
Founder / Owner	Ajaylene Victoriano San Andres
Business entity	Bella Amore Skin Cosmetic Products Trading
Base	Valenzuela City, Metro Manila, Philippines
Established	c. 2020 (per founder’s account)
Known for	Himalayan Soap, Gluta Berry products, Manuka Cream, Himalayan Shampoo
Primary market	Philippines
International distribution	United States, Canada and other markets via distributors/resellers
Brand category	Skincare, body care and haircare

Origins and founder

The history of Bella Amore Skin cosmetics is closely tied to its founder, Ajaylene Victoriano San Andres. According to an April 2025 profile in Vogue Philippines, San Andres developed the brand after her husband and son experienced a chronic autoimmune skin condition. Seeking alternative skincare solutions, she formulated what would become the brand’s signature Himalayan Soap.

The business was reportedly launched during the COVID-19 pandemic, funded by savings from San Andres’ internship in the United States. It was built primarily through social-media-driven selling, with the Himalayan Soap serving as the foundational product that established the brand’s identity and customer base.

Documentary evidence supports the brand’s early regulatory presence. The Philippine FDA lists a Cosmetic Trader license for Bella Amore Skin Cosmetic Products Trading issued in September 2020, naming San Andres as the owner.

Name and trademark

The name “Bella Amore” has Italian origins. In its trademark publication, IPOPHIL noted that bella and amore are Italian terms translating approximately to “beautiful” and “love.” The trademark application for BELLA AMORE SKIN was filed by Ajaylene San Andres on April 8, 2024, covering Class 3 goods including cosmetics, facial and body-care preparations, skincare products, soaps, haircare products and related beauty preparations.1

An earlier trademark application filed in 2021 also associated San Andres with BELLA AMORE SKIN GLUTA BERRY BLEACHING SOAP, indicating that the Gluta Berry product line dates back to the brand’s early development.2

Product portfolio

Bella Amore Skin cosmetics offers a range of personal-care products. The current international distributor’s catalog lists the following items:

Himalayan Soap
Himalayan Brightening Soap
Glutaberry Soap
Glutaberry Lotion with SPF 65
Himalayan Shampoo
Manuka Cream
Magic Gloves
Miracle Duo

The product portfolio has evolved from an initial focus on soaps to include moisturizers, lotions and haircare. Vogue Philippines identifies the Himalayan Soap as an early foundation product, noting that the company subsequently introduced Himalayan Shampoo and Manuka Cream in both scented and unscented varieties. Products under the Bella Amore Skin cosmetics name are widely available on Philippine e-commerce platforms across categories including whitening supplements,3 hair treatments,4 skin care sets,5 talcum powder,6 toners and mists,7 facial moisturizers8 and appetite suppressants.9

Himalayan Soap

The Himalayan Soap is considered the signature product of Bella Amore Skin cosmetics. It is marketed around Himalayan salt and its exfoliating and cleansing properties.

A third-party ingredient database lists ingredients associated with the product including saponified coconut oil, rice bran oil, rose water, glycerin, olive oil, kaolin, pink Himalayan salt, hyaluronic acid, ceramides, aloe vera, licorice extract, fragrance, AHA and niacinamide.

Claims that a cosmetic product can heal psoriasis, eczema or other diseases should not be interpreted as medically established claims. While cosmetic ingredients may have beneficial skincare properties, the treatment of diagnosed skin conditions is a medical matter.

Gluta Berry line

The Gluta Berry range is another recognizable Bella Amore Skin cosmetics line, comprising soap and lotion products.

Philippine FDA records show a GLUTA BERRY product under the Bella Amore Skin brand with a notification issued September 30, 2024, expiring September 30, 2027.

The FDA also records GLUTA BERRY HYDRATING LOTION SPF65, notified October 15, 2024, and expiring October 15, 2027. Its declared intended use is skin hydrating and brightening.

Manuka Cream

Manuka Moisturizing Cream is an established Bella Amore Skin cosmetics product. An FDA record shows a notification issued July 19, 2024, with the stated intended use of moisturizing the face and skin. That notification expired July 19, 2025; its historical status should not be interpreted as proof of a currently valid notification.

Himalayan Shampoo

The brand expanded into haircare with Himalayan Shampoo. Philippine FDA records show notifications for the product, including one issued October 15, 2024, valid through October 15, 2027. The FDA-listed intended use is hair cleansing.

A separate notification issued in May 2025 expired in May 2026, illustrating why individual FDA product records must be verified by registration number and date rather than assuming all historical notifications remain current.

Regulatory status in the Philippines

Bella Amore Skin cosmetics has a documented presence in the Philippine FDA regulatory database.

As of the latest available FDA record, Bella Amore Skin Cosmetic Products Trading holds Cosmetic Trader License LTO-3000008590122, listing Ajaylene Victoriano San Andres as owner. The license was issued November 14, 2025, with an expiry date of November 14, 2026.

The FDA database also contains multiple Bella Amore Skin cosmetics product notifications, including those for Himalayan Soap, Himalayan Shampoo, Gluta Berry and Gluta Berry Hydrating Lotion SPF65.

Regulatory caveat

There has been regulatory controversy involving the brand. In 2024, the Philippine FDA issued a public warning concerning an unnotified cosmetic product called “BELLA AMORE SKIN HIMALAYAN HEALING SOAP.” A reference to FDA Advisory No. 2024-0379 states that the product had no valid Certificate of Product Notification as of February 6, 2024.

This should be understood in context: a specific product or version being unnotified at a particular point in time does not necessarily mean that every Bella Amore Skin cosmetics product is unnotified or that the company currently lacks an FDA license. The FDA database currently shows a licensed cosmetic-trading establishment and subsequent notifications for various products.

For consumers, the safest approach is to verify the exact product name, formulation or variant, and current FDA notification status rather than relying solely on the brand name.

Brand positioning

Bella Amore Skin cosmetics positions itself around accessible skincare and beauty products with an emphasis on ingredients associated with natural or botanical skincare. Its U.S. distributor describes the brand’s promise as providing “straightforward yet innovative beauty solutions” using high-quality, organic ingredients, and states that the products are manufactured in the Philippines.

The brand’s marketing is particularly associated with:

Skincare for everyday consumers
Body soaps and brightening products
Botanical and naturally positioned ingredients
Products addressing concerns such as uneven-looking skin and dryness
Social-media-driven beauty marketing
Affordable Filipino skincare

The brand has also cultivated an identity around helping individuals with difficult skin concerns. San Andres has spoken publicly about her family’s experience with autoimmune skin problems and her desire to develop alternative skincare products.

Growth and social media

Social media has been a major component of the growth of Bella Amore Skin cosmetics. Vogue Philippines reported in 2025 that San Andres had accumulated approximately 355,000 combined followers on Facebook and TikTok, describing the brand as having grown rapidly following its pandemic-era launch.

The company has also developed an international distribution network. Bella Amore Skin CA describes itself as an authorized distributor of Bella Amore Skin Philippines in the United States and Canada, while its reseller page identifies distributors and resellers in locations including Maryland, California, Toronto and Japan.

Social and community initiatives

According to Vogue Philippines, San Andres has linked the company’s growth to employment opportunities and community outreach in Valenzuela. The profile also reports that Bella Amore Skin cosmetics has partnered with Psoriasis Philippines.

This partnership is significant to the brand’s identity, as its origin story is framed not merely around cosmetics but as a business emerging from personal experience with chronic skin problems that subsequently became a larger beauty enterprise.

Manufacturing and distribution

The U.S. distributor states that Bella Amore Skin cosmetics products are exclusively manufactured by BAS Cosmetic Products and Trading and that Bella Amore Skin CA serves the United States and Canada.

Philippine regulatory records identify the principal Philippine business as Bella Amore Skin Cosmetic Products Trading, with San Andres as owner and an address in Canumay West, Valenzuela.

It is worth noting that the brand, trading company, manufacturer and distributor are not necessarily the same legal entity.

Reputation and consumer reception

Bella Amore Skin cosmetics has developed a substantial online consumer presence, particularly around its Himalayan Soap. Marketplace listings show the products being sold through numerous Philippine online sellers.

Online discussion is mixed, as is typical with consumer skincare. Some users report positive experiences with individual products, while others report little or no benefit for particular skin conditions. These testimonials are anecdotal rather than clinical evidence, and individual reactions to skincare products can vary considerably.

Overall profile

Bella Amore Skin cosmetics is a Filipino skincare and personal-care brand founded during the COVID-19 pandemic by entrepreneur Ajaylene Victoriano San Andres. The company grew from a family-inspired skincare concept into a broader cosmetics business, with the Himalayan Soap serving as its best-known early product. It subsequently expanded into soaps, lotions, creams and haircare while building a strong social-media presence and an international reseller and distribution network.

The brand is notable for its combination of entrepreneurship, social-media marketing, Filipino-made beauty products and a founder-led narrative centered on skin concerns. At the same time, its history includes regulatory issues surrounding at least one version of its Himalayan Healing Soap, making current FDA product-notification verification an important part of evaluating individual products.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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