Beverly Hills Polo Club was founded in 1982 with the goal of capturing the image and lifestyle of Southern California. The brand takes its identity from the traditions of polo—often called the “Sport of Kings”—and blends them with the elegance, sophistication, and casual luxury associated with Beverly Hills.

During the 1980s, entrepreneurs Daniel Terheggen and Norman J. Kravetz acquired licensing rights connected with the Beverly Hills Polo Club name and branding, allowing the business to expand into fashion and consumer products. Over time, BHPC evolved from an apparel label into a comprehensive lifestyle brand with an extensive international licensing network. [2]

The Beverly Hills Polo Club brand is built around four key themes:

• California Lifestyle – Inspired by the sunny, relaxed elegance of Southern California.

• Polo Heritage – Reflecting the history, athleticism, and exclusivity of the sport of polo.

• Accessible Luxury – Premium-looking products at competitive prices.

• Modern Lifestyle – Fashion and accessories designed for everyday wear while maintaining a refined image. [3]

The BHPC logo features the brand’s iconic Horse & Rider emblem, depicting polo players on horseback. Unlike some polo-inspired brands that use a single rider, BHPC commonly uses two polo players in its logo, making it visually distinctive. The symbol represents:

• Elegance

• Competition

• Heritage

• Prestige

• Athletic spirit [4]

Today, Beverly Hills Polo Club offers a wide range of lifestyle products, including:

Fashion

• Men’s clothing

• Women’s clothing

• Children’s clothing

• Sportswear

• Casual wear

• Denim

• Jackets

• Knitwear

Footwear

• Sneakers

• Casual shoes

• Sandals

• Boots

Accessories

• Handbags

• Wallets

• Belts

• Hats

• Caps

• Scarves

Watches

BHPC watches combine sporty styling with classic design, targeting consumers seeking affordable fashion timepieces. [5]

Eyewear

• Sunglasses

• Optical frames

Fragrances

The brand has developed a fragrance collection for men and women, offering fresh, woody, fruity, floral, and oriental scents across different price points. [6]

Travel & Lifestyle

• Luggage

• Travel bags

• Home textiles

• Personal care products

BHPC has expanded far beyond the United States through licensing partnerships. According to the brand, it operates:

• More than 650 branded lifestyle stores

• Distribution in over 70 countries (some brand materials state approximately 80 countries)

• Thousands of additional retail locations through department stores and distributors [7]

Major markets include:

• United States

• United Kingdom

• United Arab Emirates

• India

• Saudi Arabia

• South Africa

• Indonesia

• Malaysia

• Philippines

• Europe

• Latin America

Beverly Hills Polo Club competes in the accessible premium segment of the fashion industry. It is known for:

• Classic American-inspired fashion

• Polo-inspired aesthetics

• Affordable pricing

• Broad lifestyle product offerings

Its customer base generally consists of middle-income consumers seeking products with an upscale look without luxury-brand pricing. [8]

BHPC operates primarily through a global licensing model, in which regional partners manufacture, distribute, and retail products under the Beverly Hills Polo Club brand while following brand standards. This approach has enabled rapid international expansion across multiple product categories. The brand is associated with Apparel Group for its global operations. [9]

BHPC collections typically emphasize:

• Clean silhouettes

• Polo-inspired sportswear

• Neutral and classic color palettes

• Comfortable everyday wear

• Timeless rather than trend-driven styling

The brand blends casual sportswear with polished details to reflect its “California elegance” positioning. [10]

Beverly Hills Polo Club promotes values such as:

• Confidence

• Heritage

• Elegance

• Authenticity

• Sport-inspired living

• Casual sophistication

Its messaging consistently highlights the combination of the relaxed lifestyle of Beverly Hills with the competitive spirit of polo. [11]

Beverly Hills Polo Club is frequently confused with other polo-themed fashion labels, but it is independent and distinct from:

• Polo Ralph Lauren

• U.S. Polo Assn.

• Santa Barbara Polo & Racquet Club

Each has separate ownership, trademarks, branding, and licensing arrangements. BHPC’s identity is based on the Beverly Hills lifestyle rather than serving as the official brand of a polo governing body. [12]

• Founded in 1982.

• Features the recognizable Horse & Rider logo.

• Inspired by both Beverly Hills and the sport of polo.

• Offers fashion, accessories, fragrances, watches, footwear, luggage, and home products.

• Distributed in 70–80 countries through hundreds of stores and retail partners. [13]

1. Beverly Hills Polo Club

2. HERITAGE | BEVERLY HILLS POLO CLUB UK

3. About Us — Beverly Hills Polo Club

4. BEVERLY HILLS POLO CLUB Trademark of BHPC ASSOCIATES LLC – Registration Number 2214846 – Serial Number 74558586 :: Justia Trademarks

5. Beverly Hills Polo Club Watches – Inspired by both the luxury and heritage of Beverly Hills

6. About Us — Beverly Hills Polo Club

7. About Us – Beverly Hills Polo Club

8. BEVERLY HILLS POLO CLUB Trademark of BHPC ASSOCIATES LLC – Registration Number 2181220 – Serial Number 75162739 :: Justia Trademarks

9. BEVERLY HILLS POLO CLUB Trademark of BHPC ASSOCIATES LLC – Registration Number 1751058 – Serial Number 74209022 :: Justia Trademarks

10. BEVERLY HILLS POLO CLUB Trademark of BHPC ASSOCIATES LLC – Registration Number 1429311 – Serial Number 73568042 :: Justia Trademarks

11. Ricardo Beverly Hills – About Us

12. bhpcthailand.com

13. STORES