About Boots
Boots is a British retailer specialising in health, beauty, pharmacy, and wellness products. Its origins trace back to 1849, when John Boot established a herbalist shop in Nottingham, England. Over more than 175 years, the business evolved from a small herbal remedy outlet into one of the United Kingdom’s most recognised pharmacy and beauty retailers, with operations extending beyond Britain.[1]
Currently, Boots serves as the core retail brand of The Boots Group, a privately held international healthcare and retail group formed in 2025 following the separation of the former Walgreens Boots Alliance businesses. The Boots Group is owned by investment funds managed by Sycamore Partners, in partnership with Stefano Pessina and his family.[2]
Basic Information
| Category | Information |
|---|---|
| Brand Name | Boots |
| Founded | 1849 |
| Founder | John Boot |
| Place of Origin | Nottingham, England, United Kingdom |
| Original Business | Herbalist / Pharmacy |
| Current Sector | Pharmacy, Healthcare, Beauty, Wellness, and Retail |
| Parent Group | The Boots Group |
| Current Ownership | Sycamore Partners, Stefano Pessina & Family, and other investors |
| Headquarters | London, United Kingdom |
| Major Markets | United Kingdom, Ireland, Thailand, plus franchise markets |
| UK Stores | 1,800+ (as of February 2026) |
| UK Employees | 51,000+ (as of February 2026) |
| Key Own/Associated Brands | No7, Soap & Glory, Liz Earle, Botanics, Sleek MakeUP, Aromatherapy Associates |
| Industry Position | Major UK pharmacy-led health and beauty retailer |
As of 28 February 2026, Boots UK reported operating more than 1,800 stores with a workforce exceeding 51,000 team members.[3]
Origins: 1849
The history of Boots began in 1849 in Nottingham. John Boot, a local businessman, opened a small herbalist shop on Goose Gate. His objective was notably progressive for the era: providing working-class people with an affordable alternative to conventional medicines.[4]
Initially, the business focused on herbal remedies, including roots, plants, and flowers. During this period, herbal medicine served as a vital alternative for those unable to afford standard medical treatments. This foundational emphasis on affordability and accessibility became a defining principle of the Boots brand.
Jesse Boot and Corporate Transformation
The transformation of Boots into a major retailer is largely attributed to John Boot’s son, Jesse Boot. Following John Boot’s death, Jesse and his mother, Mary Boot, developed the business together. By 1877, Jesse had assumed sole control and initiated an aggressive expansion strategy.
A pivotal element of his strategy was selling medicines at significantly reduced prices while utilising advertising to reach a mass market. The company promoted the concept of “health for a shilling”, positioning Boots as a retailer for ordinary working people rather than exclusively for wealthy clientele.[5]
Jesse Boot’s approach combined several key elements:
- Affordable healthcare
- Mass retailing
- Standardised products
- Strong advertising
- Professional pharmacy services
- Convenient store locations
- Customer service
This combination facilitated the evolution of Boots from a traditional herbalist into a prototype of the modern pharmacy retailer.
Transition to Department-Style Retail
In the late 19th century, Boots expanded its inventory beyond medicines to include:
- Pharmaceuticals
- Toiletries
- Cosmetics
- Perfumes
- Stationery
- Household products
- Health products
- Personal-care items
In 1892, Boots opened a large flagship store on Pelham Street in Nottingham. Designed similarly to a department store, it featured distinct sections for pharmacy, perfumery, stationery, and other merchandise.[6] This format established a model for future outlets, signalling that Boots was becoming a general health, beauty, and lifestyle retailer rather than merely a dispensary. This concept remains central to the brand’s identity today.
Science and Pharmaceutical Development
Boots developed significant scientific and manufacturing capabilities alongside its retail operations. In 1895, the company established an analytical chemistry function for quality control, ensuring products were tested before distribution.[7]
The company subsequently engaged in pharmaceutical research and manufacturing. One of its most notable scientific achievements was the development of ibuprofen. A research team led by Dr Stewart Adams spent years investigating anti-inflammatory compounds, leading to the launch of ibuprofen in the UK as the prescription medicine Brufen in 1969.[8] Ibuprofen later became one of the world’s most widely used over-the-counter painkillers. This history underscores that Boots was historically involved in pharmaceutical research, manufacturing, and scientific development, not just retail.
World War II Contribution
During World War II, Boots played a critical role in Britain’s pharmaceutical supply chain. In 1944, the company commenced large-scale production of penicillin for the British government. Its Nottingham manufacturing facility became one of the world’s largest antibiotic production sites at the time, reinforcing the company’s reputation for pharmaceutical and scientific capability.[9]
Expansion Across Britain
Boots expanded rapidly during the first half of the 20th century. A significant milestone occurred in 1933 with the opening of the 1,000th UK store in Galashiels, Scotland.[10] By the mid-1930s, Boots had become a substantial national retail organisation, serving millions of customers and dispensing millions of prescriptions annually. This cemented its status as a recognisable part of everyday British life.
Development of Beauty and Cosmetics
While pharmacy remained central, beauty gradually emerged as a major business pillar. Boots launched No7 cosmetics in 1935, which became one of the company’s most enduring beauty brands.[11]
Over subsequent decades, the portfolio expanded to include:
- No7
- Soap & Glory
- Liz Earle
- Botanics
- Sleek MakeUP
- Aromatherapy Associates
This resulted in a distinctive business model integrating pharmacy, healthcare, beauty, and personal care.
International Presence
Boots began international sales relatively early. Products were available in India by 1919, and the first overseas branch opened in New Zealand in 1936.[12]
Today, Boots operates directly in:
- United Kingdom
- Ireland
- Thailand
It also maintains franchise operations in markets including parts of the Middle East and Indonesia.
The Boots Advantage Card
A key development in modern retail strategy was the introduction of the Boots Advantage Card in 1997. This loyalty programme fostered closer customer relationships by rewarding purchases and encouraging repeat visits. It also marked a shift towards becoming a data-driven, multichannel retailer focused on customer loyalty.
Merger with Walgreens
The corporate structure underwent significant changes in the 2000s. In 2006, Boots Group merged with Alliance UniChem to form Alliance Boots. In 2012, American pharmacy retailer Walgreens acquired a 45% stake in Alliance Boots, completing the combination in 2014 to create Walgreens Boots Alliance (WBA). For the following decade, Boots operated as a primary brand within WBA.
2025 Ownership Transformation
On 28 August 2025, Sycamore Partners completed its acquisition of Walgreens Boots Alliance. This transaction separated Walgreens from the former international businesses, establishing The Boots Group as a standalone private company.[9]
The new Boots Group comprises:
- Boots UK & Ireland
- Boots Opticians
- No7 Beauty Company
- Boots Thailand
- International Boots franchise operations
- Farmacias Benavides in Mexico
- Alliance Healthcare Germany
- Certain investments in China
Consequently, as of 2025, Boots is no longer owned by Walgreens Boots Alliance but is part of the independent The Boots Group.
Current Boots Group Profile
As of 31 August 2025, The Boots Group operates across 11 countries with:[3]
- 3,776 retail stores
- 66,400+ employees
- £19.4 billion annual sales
- Headquarters in London
The group describes itself as a pharmacy-led health and beauty retail organisation combining three core areas:
Healthcare
Pharmacies, prescription services, healthcare advice, and community health services.
Beauty
Skincare, cosmetics, haircare, fragrances, and proprietary beauty brands.
Retail
Physical and online shopping integrating healthcare products with everyday personal care and wellness items.
Boots in the United Kingdom
The UK remains the heartland of the Boots brand. Describing itself as the UK’s leading health and beauty retailer, it operates 1,800+ stores ranging from community pharmacies to large-format health and beauty destinations.[15]
Large stores typically encompass multiple retail concepts:
Pharmacy → Healthcare → Skincare → Cosmetics → Haircare → Fragrance → Personal Care → Baby Care → Vitamins/Wellness → Everyday Essentials
This breadth characterises Boots as a health and beauty retailer rather than solely a pharmacy chain.
Boots in Thailand
Boots has established a significant presence as a health and beauty retailer in Thailand. The Thai business operates branded retail stores and an online platform offering skincare, cosmetics, personal care, healthcare, vitamins, toiletries, beauty accessories, own-brand products, and international beauty brands.
The Boots Group’s 2025 report recorded 240+ stores in Thailand.[15] Boots Thailand also manages its own loyalty programme, promotions, e-commerce platform, and customer service infrastructure.
Brand Portfolio
Boots functions as both a retailer and a brand owner. Key brands within the wider portfolio include:
No7
Arguably the most internationally recognisable Boots-originated beauty brand, No7 focuses on skincare, cosmetics, and anti-aging products, operating as a significant standalone beauty business.
Soap & Glory
A beauty and personal care brand distinguished by colourful packaging, distinctive naming conventions, and accessible pricing.
Botanics
A skincare line formulated around botanical and plant-derived ingredients.
Liz Earle
A British beauty and skincare brand associated with naturally inspired formulations and premium positioning.
Sleek MakeUP
A cosmetics brand known for makeup products and extensive shade ranges.
Aromatherapy Associates
A premium brand focused on skincare and aromatherapy.
The Boots Group states that its No7 Beauty Company manages a portfolio including No7, Liz Earle, Soap & Glory, Botanics, Sleek MakeUP, and Aromatherapy Associates.[16]
Business Model
The Boots business model sits at the intersection of several industries:
- Pharmacy: Traditional pharmacy services and prescription medicines.
- Healthcare: Health advice and community health offerings.
- Beauty: Skincare, makeup, fragrance, and beauty services.
- Consumer Goods: Toiletries, personal care, baby products, and essentials.
- Own-Brand Products: Proprietary brands allowing control over pricing and development.
- Third-Party Brands: Retail distribution for external beauty and healthcare brands.
- Digital Retail: Integration of physical stores with online shopping and digital services.
This mix positions Boots as a pharmacy-led health and beauty ecosystem rather than a conventional drugstore.
Brand Positioning
Historically, Boots has positioned itself around Health + Beauty + Accessibility. Jesse Boot’s original strategy aimed to make healthcare accessible to ordinary people; the modern brand has extended this to accessible beauty, wellness, and personal care.[17]
This heritage allows Boots to occupy a unique position where it can sell both prescription medicine and lipstick in the same retail environment, a defining characteristic of the brand.
Competitive Identity
Compared to supermarkets, Boots possesses deeper expertise in pharmacy and beauty. Compared to traditional pharmacies, it offers a broader beauty and consumer retail proposition. Compared to beauty retailers, it retains a stronger healthcare heritage.
| Dimension | Boots’ Position |
|---|---|
| Pharmacy | Very Strong |
| Healthcare | Very Strong |
| Skincare | Very Strong |
| Cosmetics | Strong |
| Personal Care | Very Strong |
| Beauty Brands | Very Strong |
| Wellness | Strong |
| Convenience Retail | Moderate–Strong |
| Brand Heritage | Extremely Strong in Britain |
Corporate Leadership
The leadership structure changed in early 2026. Ornella Barra, who became CEO of The Boots Group in 2025, retired from the CEO role effective 9 February 2026 and became Chairperson of the Board. Anthony Hemmerdinger, previously SVP and Managing Director responsible for Boots UK, Ireland, and Opticians, assumed broader responsibilities including oversight of No7 Beauty Company and group-level functions.[13]
Corporate Identity vs. Consumer Brand
A distinction exists between Boots and The Boots Group:
- Boots: The consumer-facing health, pharmacy, and beauty brand.
- The Boots Group: The corporate entity owning and operating Boots alongside businesses such as No7 Beauty Company, Farmacias Benavides, Boots Opticians, and Alliance Healthcare Germany.[18]
This distinction became particularly relevant following the 2025 separation.
Sustainability and Social Responsibility
Boots has historically emphasised community healthcare and social responsibility, with employee welfare initiatives dating back to the late 19th century. More recently, the focus has expanded to environmental and social issues.
The newly independent Boots Group published its first ESG report in 2026, covering access to healthcare, healthier communities, workplace inclusion, environmental impact, emissions, product sustainability, and responsible business practices.[14]
Key Historical Timeline
| Year | Event |
|---|---|
| 1849 | John Boot opens first herbalist shop in Nottingham |
| 1870 | Jesse Boot begins developing the family business |
| 1877 | Jesse Boot takes sole control and expands affordable healthcare model |
| 1884 | First qualified pharmacist joins Boots |
| 1888 | Company becomes Boots Pure Drug Company |
| 1892 | Major department-style Boots store opens in Nottingham |
| 1895 | Analytical chemistry/quality-control department established |
| 1919 | Boots products become available overseas in India |
| 1933 | 1,000th Boots store opens |
| 1935 | No7 cosmetics launched |
| 1936 | First overseas Boots branch opens in New Zealand |
| 1939 | Soltan suncare range launched |
| 1944 | Large-scale penicillin production begins |
| 1951 | First self-service Boots stores trialled |
| 1969 | Ibuprofen/Brufen launched |
| 1997 | Boots Advantage Card launched |
| 2006 | Boots merges with Alliance UniChem to create Alliance Boots |
| 2012 | Walgreens acquires 45% of Alliance Boots |
| 2014 | Walgreens Boots Alliance created |
| 2024 | Boots launches NHS Pharmacy First in England |
| 2025 | The Boots Group created as a standalone private company |
| 2026 | Ornella Barra becomes Chairperson; Anthony Hemmerdinger assumes broader executive responsibilities |
[19]
Significance
Boots helped define the modern British pharmacy-retail model. Its history reflects major shifts in retail:
- 19th Century: Herbalist to affordable medicines.
- Early 20th Century: Pharmacy to national retail chain.
- Mid-20th Century: Pharmacy to scientific manufacturing and cosmetics.
- Late 20th Century: Chemist to health, beauty, and loyalty retail.
- 21st Century: Health & beauty stores to omnichannel healthcare and beauty platform.
- 2025 Onward: Walgreens Boots Alliance subsidiary to independent Boots Group.
Summary
Boots is a British pharmacy-led health, beauty, and wellness retailer founded by John Boot in Nottingham in 1849. Originally established as an affordable herbalist shop, the company was transformed by Jesse Boot into a mass-market pharmacy business emphasising accessible healthcare, professional pharmacy services, and competitive pricing. During the 20th century, Boots expanded into pharmaceutical research, manufacturing, cosmetics, and personal care, becoming one of Britain’s most recognisable retailers. Its history includes the development of No7 cosmetics, large-scale penicillin production during World War II, and the launch of ibuprofen as Brufen in 1969. After becoming part of Alliance Boots and subsequently Walgreens Boots Alliance, Boots entered a new corporate era in August 2025 when Sycamore Partners acquired WBA and the former international businesses were separated into The Boots Group, a private standalone company. Today, Boots remains particularly associated with pharmacy, healthcare, skincare, cosmetics, wellness, and everyday personal care, with a major presence in the UK as well as operations in Ireland and Thailand and franchise markets internationally.[20]
References
- Boots Heritage
- Boots UK – Company Information
- The Boots Group Positioned For Growth As A Private Standalone Company Following Acquisition By Sycamore Partners
- Financial Information
- History of The Boots Group
- Boots UK – A New Shop Window Opens into Nottingham’s Past
- The Boots Group
- History of
- Sycamore Partners Completes Acquisition of Walgreens Boots Alliance
- We have health
- Boots Thailand | บู๊ทส์ ประเทศไทย
- Boots UK – Our Boots Heritage
- The Boots Group Announces Ornella Barra to Retire as Chief Executive Officer and Become Chairperson
- The Boots Group Publishes 2025 ESG Report Demonstrating Measurable Progress in Improving Access to Healthcare, Transforming Hard-To-Recycle Products and Reducing Emissions
- The Boots Group Positioned For Growth As A Private Standalone Company Following Acquisition By Sycamore Partners
- Boots UK – Boots teams up with Holiday Expert, Chelsea Dickenson to help Brits get organised this summer with smart packing tips and hacks
- Boots celebrates its 175 anniversary in 2024
- Walgreens Boots Alliance concludes strategic review and decides to retain ownership of its successful Boots business
- News from The Boots Group
- Miscellaneous Reporting





