Public records indicate a distinction in the company’s history: an individual business registration for 토비메모리 dates to 2012, while the current corporate entity, 주식회사 토비메모리, was established in 2017.[3]

Business databases list 토비메모리 as an e-commerce operation from 2012, with its initial business registration dated August 8, 2012. The listed representative was Kang Dae-hong, and the business was associated with an address in Nowon-gu, Seoul.[3]

A corporate entity, 주식회사 토비메모리, was subsequently established on October 12, 2017. Corporate-information databases classify it under electronic-commerce retail brokerage and intermediation.[4]

The company has operated as a multi-category online retailer, gradually expanding beyond a single product line. Its Gmarket storefront, for example, carries products under several associated names and categories rather than presenting itself solely as a specialist retailer.[5]

토비메모리’s business model combines online retail, private-label products, compatible replacement goods, imported or OEM consumer products, marketplace distribution, and the development of niche lifestyle items.

This approach is particularly visible in its replacement-product business. For instance, 토비메모리 sells replacement electric-toothbrush heads compatible with Oral-B/Braun and Philips products rather than limiting itself to original-brand accessories. Marketplace listings identify some of these items as China OEM products, with 토비메모리 listed as the manufacturer or importer.[6] This strategy allows the company to compete in practical consumer categories where customers prioritize compatibility, functionality, quantity, and price.

Oral-care Products

One of the most recognizable areas of 토비메모리’s marketplace presence is replacement electric-toothbrush heads. Products include compatible replacement heads for Oral-B/Braun electric toothbrushes, Philips Sonicare products, Philips One, children’s electric toothbrushes, and various model-specific systems. Today’s House currently lists multiple 토비메모리 toothbrush-head products, including those compatible with Oral-B and Philips devices.[2]

Shaving and Grooming

Razor and shaving accessories constitute another major category. The brand sells products compatible with Gillette shaving systems, including replacement razor blades, handles, holders, and related accessories. Listings on Today’s House include five-blade compatible cartridges, razor stands, and compatible handles.[2] Similar to its toothbrush business, 토비메모리 provides alternative consumables and accessories rather than competing primarily as a premium original-equipment manufacturer.

Household and Lifestyle Goods

The brand sells a wide range of general household products. Examples found across marketplace listings include insect and pest traps, air-conditioner wind guards, kitchen graters, cheese grinders, household organizers, and miscellaneous home accessories. Today’s House listings show 토비메모리 products across categories including kitchenware, household goods, lighting and decor, digital goods, and outdoor and leisure products.[2]

Stationery and Memory/Photo Products

The name “Memory” is reflected in the company’s association with photo albums, binders, and memory-keeping products. For example, 11st lists a 토비메모리 문구백서 바인더 앨범, while the company’s Gmarket storefront carries photo albums and related storage products.[7]

Lifestyle and Novelty Products

The company has also offered distinctive lifestyle products, including magnetic bracelets, yo-yos, desk accessories, photo albums, decorative items, and pet-care products. Its Gmarket storefront displays items ranging from photo albums and lighting to yo-yos and pet grooming products.[5]

토비메모리 operates or distributes products under several related brand identities. Corporate profiles describe its brand portfolio as including:

• 브랜드엘 (Brand L): Lifestyle, beauty, and cosmetics
• 문구백서: Stationery
• 굿앤윌: Medical/health-related and lifestyle products
• 바른이케어: Toothbrush and oral-care products

브랜드엘 is described as a lifestyle-oriented beauty and cosmetics brand, 문구백서 as a stationery-specialist brand, and 바른이케어 as a toothbrush-focused brand.[1] These identities suggest that 토비메모리 functions as an e-commerce and product-development company with multiple brands and product lines rather than a narrowly defined single-product brand.

Brand L / 브랜드엘

브랜드엘 is a notable related identity. In several Wadiz projects, 주식회사 토비메모리 introduces itself through the 브랜드엘 name, describing its philosophy as developing products intended to make everyday life more meaningful and convenient. The company states that it researches and participates in producing home-and-living products, emphasizing solutions to customer problems and needs.[8]

The stated brand philosophy includes the English slogan: “WE ALWAYS SOLVED YOUR PROBLEM.” Crowdfunding projects under this identity have included photo albums, cheese grinders, desk mats, and culturally themed accessories.[8] This indicates that beyond commodity replacement products, the company pursues product design, development, and crowdfunding-based launches.

The company’s crowdfunding activity emphasizes problem-solving and iterative product development. For example, during a Wadiz campaign for a Korean traditional-design keyboard keyring, the company stated it had produced multiple prototypes before launching the final product.[9] Similarly, a cheese-grinder campaign positioned the item around combining two functions into one kitchen tool.[8]

This suggests a dual product strategy:

1. Everyday consumables and compatible accessories: Products such as toothbrush heads and razor blades target recurring, practical consumer needs.
2. Designed lifestyle products: Items developed through crowdfunding and private-label initiatives target convenience, aesthetics, novelty, or emotional value.

토비메모리 maintains a substantial presence across Korean online marketplaces. Its Gmarket seller page identifies the seller as 토비메모리1 / 주식회사 토비메모리, with Kang Dae-hong as representative and a business address in Nowon-gu, Seoul.[5]

On Today’s House (오늘의집), the 토비메모리 brand page has accumulated more than 17,000 product saves with hundreds of styling-shot associations, indicating significant visibility on that platform.[2] The company also sells through Coupang, where products are listed under the 토비메모리 seller and brand identity.[10]

Despite its broad product assortment, 토비메모리 is a relatively small company rather than a large consumer-goods conglomerate. JobKorea lists the company as an SME with approximately four employees, while Saramin’s corporate profile cites five employees based on National Pension data; figures may differ depending on reporting dates and methodology.[1]

JobKorea reports 2022 revenue of approximately ₩1.97 billion, with an operating profit of approximately ₩61.8 million. Revenue grew from approximately ₩1.38 billion in 2020 to ₩1.53 billion in 2021 and ₩1.97 billion in 2022.[1] These figures characterize 토비메모리 as a small but commercially active e-commerce operator rather than a conventional large-scale manufacturer.

Public business records place the company in Sanggye-dong, Nowon-gu, Seoul. The recorded address is associated with Dong-eun Building on Sangye-ro 39-gil.[3] Marketplace seller information similarly identifies its operating address in Nowon-gu.[5]

Several names appear when researching the company:

• 토비메모리: Main consumer-facing company, brand, and seller identity.
• 주식회사 토비메모리: Current corporate legal entity.
• 브랜드엘 (Brand L): Lifestyle and product-development brand associated with the company.
• 문구백서: Stationery-oriented brand.
• 굿앤윌: Associated lifestyle and health-oriented brand.
• 바른이케어: Oral-care and toothbrush-oriented brand.

Marketplace activity indicates that these identities coexist within the same broader commercial operation.[1]

Based on publicly visible products and company descriptions, 토비메모리 is a Korean multi-category e-commerce and consumer-product company focused on practical, affordable, and problem-solving products. Its positioning differs from traditional single-category brands such as dedicated cosmetics, fashion, or electronics manufacturers. Instead, its assortment is built around specific consumer problems and everyday-use occasions:

• Replacement toothbrush heads for Oral-B and Philips devices
• Compatible shaving cartridges for Gillette products
• Practical household tools and kitchen accessories
• Storage solutions for photographs, including albums and binders
• Designed lifestyle accessories

This broad assortment is a defining characteristic of the brand.

Multi-category Strategy

Rather than specializing in a single product family, 토비메모리 maintains a broad catalog spanning personal care, household goods, stationery, kitchenware, pet products, and lifestyle accessories.[2]

Compatibility Products

A prominent commercial strategy is the sale of compatible replacement products for established brands, particularly in electric toothbrushes and shaving products.[2]

Private-label/OEM Model

Marketplace product information shows that at least some products are sourced through China OEM manufacturing, with 토비메모리 identified as the manufacturer or importer.[6]

Marketplace-centric Distribution

The company has a strong presence on Korean online marketplaces rather than relying primarily on physical retail stores. Products are available on Gmarket, Coupang, Today’s House, and other channels.[5]

Product Experimentation

Through platforms such as Wadiz, the company has launched differentiated products and tested consumer demand via crowdfunding and pre-order campaigns.[8]

토비메모리 is best described as a Korean small-to-medium-sized e-commerce and consumer-product company rather than simply a stationery or “memory” brand. Its business has evolved around online distribution, compatible replacement goods, private-label products, and a growing collection of lifestyle items.

Its most visible consumer categories today include electric-toothbrush replacement heads, shaving accessories, household products, and lifestyle goods. Related identities such as 브랜드엘, 문구백서, 굿앤윌, and 바른이케어 indicate a broader brand-portfolio strategy.[2]

From a brand-history perspective, the company combines the characteristics of a marketplace seller, private-label operator, product developer, and multi-brand e-commerce business. Public records trace the 토비메모리 business name to 2012, followed by the establishment of the current corporate entity in 2017, with continued expansion across Korean online retail channels.[3]

1. ㈜토비메모리 2026년 기업정보 – 직원수, 근무환경, 복리후생 등 | 잡코리아
2. 토비메모리 홈 | 예쁜템들 모여사는 오늘의집
3. 토비메모리
4. (주)토비메모리 – 2026년 기업정보 – 매출액, 재무제표, 신용등급보고서
5. 미니샵 판매자정보
6. G마켓 – (2팩 8개 무료배송) 브라운 오랄비 전동칫솔모 호환
7. 토비메모리 문구백서 바인더 앨범 흑색내지 베이지 25매 1개 – 가격비교-11번가 PC
8. [[Capture the Moment!] Stylish Keepsake Photo Four-Cut Album by 주식회사 토비메모리 | wadiz](https://www.wadiz.kr/funding/219507/supporters)
9. 어디서든 누를수 있는 경복궁 <근정전 단청 키보드 키링> by 주식회사 토비메모리 | 와디즈
10. 토비메모리 남성 힙업팬티 – 보정 속옷 | 쿠팡