BRING GREEN is a South Korean skincare brand owned and operated as a private label under CJ Olive Young. Launched in 2018 with a nature-oriented concept, it has evolved into a vegan skincare line emphasizing clinically supported results for sensitive, acne-prone, and troubled skin [1]. The brand is widely recognized for its Tea Tree Cica line, particularly the Tea Tree Cica Soothing Toner, as well as newer formulations like the Zinc-Teca Trouble Serum and Bamboo Hyalu Lip Essence [2].

CJ Olive Young positions BRING GREEN as “Fast-Acting Vegan Care” within its portfolio of proprietary brands. Through this retail ecosystem, the brand reaches customers in over 30 countries via 185 distribution channels.

2018: Launch

BRING GREEN was introduced in 2018 as a nature-inspired skincare brand centered on natural ingredients and clean formulations. Rather than positioning itself as a luxury cosmetics house, it was developed specifically within the OLIVE YOUNG retail ecosystem, establishing a direct connection to the South Korean health and beauty market.

2019: Expansion of Natural Ingredients

In 2019, the brand expanded its portfolio to include high-performance natural ingredients such as mugwort and carrot. This period also marked the beginning of its international expansion into markets including China, Russia, and Singapore.

2020: Tea Tree Cica Line

A significant turning point occurred in 2020 with the launch of the Tea Tree Cica line. Targeting consumers with troubled and acne-prone skin, this range combined tea tree with cica-based soothing care and became one of the brand’s defining product families. Concurrently, BRING GREEN expanded into Japan, Indonesia, Vietnam, Europe, Hong Kong, and other international markets.

2021: Growth Within Olive Young

By 2021, BRING GREEN achieved the No. 1 spot in the Tea Tree category at OLIVE YOUNG based on the retailer’s sales criteria. It also ranked second in the toner category at the 2021 OLIVE YOUNG Awards [3]. During this year, the brand launched two additional lines:

• Bamboo Hyalu: Focused on hydration.
• Bamboo Charcoal: Focused on pore care.

2022: International Consolidation

In 2022, BRING GREEN retained its No. 1 ranking in the Tea Tree category at OLIVE YOUNG for a second consecutive year. The company described the brand as an established entry-level nature-based skincare option within the retailer and reported expansion to 15 countries.

2023: Major Repositioning

The year 2023 marked a comprehensive rebranding for BRING GREEN, shifting its identity from broad naturalistic skincare to fast-acting vegan skincare. The new positioning emphasized “Vegan & Clean, Clinically Proven, Good Skin Good Vibe,” combining natural ingredients with proven actives to deliver faster benefits through research spanning cultivation, extraction, formulation, and clinical validation. Simultaneously, the brand launched the Zinc-Teca line specifically targeting trouble and blemish care.

2024: Awards and Continued Growth

In 2024, BRING GREEN received an OLIVE YOUNG Awards toner-category award for the fourth consecutive year. The Tea Tree Cica Soothing Toner accumulated 11 awards throughout the year, while the Tea Tree Cica Pore Clay Pack Strong received the 2024 OLIVE YOUNG Awards Rising Star award.

2025: Hero Product Milestones

According to OLIVE YOUNG brand data, the Zinc-Teca Trouble Serum surpassed 2.2 million units sold under the company’s stated measurement period, becoming the retailer’s No. 1 trouble serum based on specified 2025 sales methodology. Additionally, the Bamboo Hyalu Lip Essence surpassed 5.5 million units sold and secured third place in the lip-care category at the OLIVE YOUNG Awards.

BRING GREEN’s current identity is defined by three core pillars that distinguish it from traditional natural skincare brands.

Natural Ingredients with Actives

While retaining its nature-based DNA from 2018, the modern BRING GREEN approach does not present nature as the sole solution. Instead, it combines seasonal natural ingredients from Korea with proven cosmetic actives to enhance efficacy.

Fast Results

Following the 2023 rebranding, speed and efficacy became central to the brand’s communication. Rather than relying solely on “natural” claims, BRING GREEN emphasizes visible skincare benefits supported by testing and formulation research, encapsulated in its “Fast-Acting Vegan Care” positioning.

Sensitive-Skin Focus

A significant portion of the portfolio addresses specific concerns common among sensitive skin users, including blemishes, acne, excess sebum, enlarged pores, irritation, and dehydration. This focus is most evident in the Tea Tree Cica and Zinc-Teca product families.

Tea Tree Cica

Tea Tree Cica is the product family most closely associated with BRING GREEN. It combines tea tree with cica for soothing and troubled-skin care. The flagship Tea Tree Cica Soothing Toner utilizes a 5-layer Tea Tree Complex alongside cica, marketed for sensitive and acne-prone skin with an immediate cooling sensation [5]. Key products in this line include:

• Tea Tree Cica Soothing Toner
• Tea Tree Cica Soothing Cream Plus [4][7][8][9][12][13][14]
• Tea Tree Cica Trouble Cleansing Foam [10]
• Tea Tree Cica Pore Clay Pack

The toner gained prominence after winning multiple OLIVE YOUNG Awards and achieving top sales in the Tea Tree category.

Zinc-Teca

Introduced in 2023, the Zinc-Teca line represents the brand’s performance-oriented direction. Designed specifically for trouble care, the flagship Zinc-Teca Trouble Serum illustrates the brand’s transition from purely nature-based skincare to active, vegan, and fast-acting formulations.

Bamboo Hyalu

Launched in 2021, the Bamboo Hyalu line focuses primarily on hydration. Its most commercially successful product is the Bamboo Hyalu Lip Essence, which uses bamboo-derived ingredients and hyaluronic acid to moisturize and smooth lips. According to OLIVE YOUNG, this product exceeded 5.5 million cumulative units sold during its stated sales period.

Bamboo Charcoal

Also introduced in 2021, the Bamboo Charcoal line focuses on pore care, demonstrating the expansion of the BRING GREEN portfolio beyond simple soothing products to address diverse skin concerns.

The Tea Tree Cica Soothing Toner is largely responsible for establishing BRING GREEN’s identity among Korean skincare consumers. It is positioned to address excess sebum, pore concerns, skin texture, and sensitivity through a combination of tea tree and cica. The brand states that the product has been dermatologically tested for acne-prone and sensitive skin [5]. During the stated January 2021–December 2025 sales period, the toner surpassed 2 million bottles sold [6].

Vegan skincare is now central to BRING GREEN’s identity, representing a distinct shift from its original 2018 positioning. The 2023 rebrand marked the point at which the company comprehensively repositioned itself as a vegan skincare brand focused on rapid results rather than solely on natural cosmetics [7]. Current communication integrates natural ingredients, active ingredients, vegan certification, and clinical evidence.

BRING GREEN is intrinsically linked to CJ Olive Young, which lists it among its private-label brands alongside BIOHEAL BOH, WAKEMAKE, colorgram, Fillimilli, and ROUND A’ROUND. Unlike independent prestige cosmetics companies, BRING GREEN was developed within Korea’s dominant health-and-beauty retail ecosystem. Consequently, OLIVE YOUNG sales rankings, awards, and trends serve as primary indicators of the brand’s performance.

BRING GREEN occupies an accessible segment of K-beauty skincare, positioned closer to mass-market functional skincare than luxury alternatives. Its value proposition can be summarized as affordable, functional, ingredient-focused, sensitive-skin oriented, vegan, and fast-acting. This aligns with broader K-beauty trends favoring ingredient transparency, targeted solutions, minimalist routines, soothing formulations, acne care, vegan certifications, clinical testing, and social-media-friendly hero products.

The brand primarily targets young skincare consumers seeking effective and accessible solutions for sensitive or troubled skin. Typical consumer profiles include:

• Teenage / Young Adult Skin: Addressing excess sebum, blemishes, and acne.
• Sensitive Skin: Managing redness, irritation, and discomfort.
• Combination / Oily Skin: Controlling sebum and pore appearance.
• Dehydrated Skin: Providing lightweight hydration.
• Ingredient-Conscious Consumers: Seeking natural ingredients, actives, and vegan formulations.

The product architecture allows consumers to select items based on specific concerns rather than purchasing a complete system.

BRING GREEN began international expansion early in its history, entering China, Russia, and Singapore in 2019, followed by Japan, Indonesia, Vietnam, Europe, and Hong Kong in 2020. By 2022, it had established a presence in 15 countries. This global orientation is supported by the alignment of its core tea tree and cica products with international interest in ingredient-centered K-beauty skincare.

This evolution highlights that BRING GREEN is no longer simply a “natural Korean skincare brand.” It now leverages the credibility of natural ingredients while presenting itself as a results-oriented vegan skincare brand [11].

The name BRING GREEN inherently communicates a connection to greenery, nature, and botanical ingredients. While the original identity leaned heavily into this association, the post-2023 visual and verbal identity increasingly conveys energy, efficacy, and tangible skin results. The current strategic message bridges these eras: bringing the benefits of nature to the skin while ensuring those benefits are effective, fast, and evidence-oriented.

Notable milestones reported by OLIVE YOUNG include:

• 2021: No. 1 Tea Tree brand/product category at OLIVE YOUNG (based on stated sales criteria).
• 2021: 2nd Place, OLIVE YOUNG Awards Toner Category.
• 2022: No. 1 Tea Tree Category for the second consecutive year.
• 2022: Expansion to 15 countries.
• 2024: Fourth consecutive OLIVE YOUNG Awards toner-category recognition.
• 2024: Tea Tree Cica Soothing Toner received 11 awards.
• 2024: Tea Tree Cica Pore Clay Pack Strong received OLIVE YOUNG Awards Rising Star award.
• 2025: Zinc-Teca Trouble Serum surpassed 2.2 million cumulative units.
• 2025: Bamboo Hyalu Lip Essence surpassed 5.5 million cumulative units.

Rankings and sales figures should be understood within the context of OLIVE YOUNG’s specific measurement methodologies and periods.

Several overlapping factors contribute to BRING GREEN’s market success:

1. Strong Ingredient Association: The Tea Tree Cica range established a clear link between the brand and troubled-skin solutions.
2. Retail Exposure: As an OLIVE YOUNG private label, the brand benefits from placement in Korea’s dominant health-and-beauty shopping environment.
3. Accessible Positioning: The brand avoids luxury pricing, emphasizing targeted and affordable products.
4. Clear Problem-Solving: Communication focuses on specific concerns—trouble, pores, sebum, hydration, sensitivity, or lip dryness—rather than abstract natural beauty philosophies.
5. Modern Value Proposition: The 2023 rebrand shifted the narrative to vegan skincare that works quickly, appealing to contemporary consumer expectations.

A simplified representation of the current BRING GREEN portfolio includes:

• Tea Tree Cica
• Soothing Toner
• Soothing Cream
• Cleansing Foam
• Pore / Trouble Care
• Zinc-Teca
• Trouble / Blemish Care
• Bamboo Hyalu
• Hydration Skincare
• Lip Essence
• Bamboo Charcoal
• Pore Care

Product assortments are subject to change as the brand updates and reformulates its offerings.

BRING GREEN exemplifies the evolution of Korean skincare from traditional natural cosmetics to modern ingredient technology. While traditional propositions often relied on the premise that “nature is good for your skin,” BRING GREEN’s modern proposition asserts that natural ingredients combined with proven actives, vegan formulation, and testing result in effective skincare. This shift reflects a broader industry movement toward measurable benefits and ingredient efficacy.

1. 브링그린 | CJ올리브영
2. BRINGGREEN | CJ OLIVE YOUNG
3. BRINGGREEN | CJ OLIVE YOUNG
4. Review: Bring green – Tea Tree Cica Soothing Cream | What’s in my jar
5. Tea Tree Range
6. bring green 검색 | 올리브영
7. BRING GREEN – Tea Tree Cica Soothing Cream | YesStyle
8. Tea Tree Cica Soothing Cream (100ml) – Bring Green | K-BEAUTY – LEWKIN
9. Kem Dưỡng Giảm Mụn Làm Dịu Da Tràm Trà Bring Green Tea Tree Cica Soothing Cream 100ml – Tẩy trang, khăn ướt | TheFaceHolic.com
10. Sữa Rửa Mặt Ngừa Mụn Làm Dịu Da Bring Green Tea Tree Cica Trouble Cleansing Foam – Sữa rửa mặt | TheFaceHolic.com
11. BRING GREEN | Korean Beauty & Skincare | STYLEVANA
12. BRING GREEN Tea Tree Cica Soothing Cream for Troubled Skin
13. Bring Green Tea Tree CICA Soothing Cream Plus 100ml | URICOSME
14. Kem Dưỡng Ẩm Làm Dịu Da Tràm Trà Bring Green Tea Tree Cica Soothing Cream 100ml