CARPRO is a South Korea–origin automotive detailing and surface-protection brand established in 2009. The company is primarily recognized for its expertise in nanotechnology-based detailing chemistry and ceramic coatings, most notably through its flagship CQUARTZ product family. Over the years, CARPRO has evolved from a specialist coating manufacturer into a comprehensive detailing ecosystem that covers paint correction, decontamination, washing, ceramic protection, interior care, Paint Protection Film (PPF), window film, and detailing accessories.

The company describes its mission as developing advanced detailing products, supported by its own laboratory and factory, alongside an international network of professional detailers. 1

CARPRO emerged during a period when the automotive detailing market was dominated by traditional products such as carnauba waxes, polymer sealants, polishes, and conventional cleaners.

According to founder Avi Moradi, his interest in the technology originated from collaborations with Korean business partners. He encountered a new type of automotive “glass coating” technology in the Korean market and identified its potential for paint protection in Western markets. 2 Consequently, CARPRO was established in 2009. The company’s history notes that it was founded by car enthusiasts aiming to make exceptional detailing technology accessible to others, positioning itself as an early pioneer in automotive nanotechnology.

The Korean Connection

CARPRO is widely described as a South Korean-origin brand, with manufacturing and development closely tied to South Korea. A 2017 interview with Moradi stated that the company’s factory was located in South Korea and that approximately 90% of its products were manufactured in-house, while the remainder was produced under exclusive contracts where in-house production was not economically viable. Older industry sources also noted that the brand’s international headquarters were based in Cyprus, while production remained in South Korea. This structure can be summarized as: Korean-origin product development/manufacturing combined with international management and distribution.

A pivotal moment in CARPRO’s history was the transition from its initial coating line, AQuartz, to the now-iconic CQUARTZ family.

CARPRO’s first coating, A.Quartz, utilized a water-based formulation but did not achieve the desired commercial performance initially. The company subsequently developed C.Quartz, which employed a solvent-based formulation and became its leading coating product. This success laid the foundation for the current CQUARTZ product family. CARPRO credits this advanced technology with introducing high-performance coatings to Western markets at a time when such products were still relatively unfamiliar there.

This shift helped move the industry’s focus from asking “What wax should I use?” to “What coating system should I use?”

CQUARTZ represents CARPRO’s principal family of ceramic and nanotechnology automotive coatings. The core concept involves creating a chemically bonded or highly durable protective layer over properly prepared surfaces, rather than relying on temporary conventional wax films.

Depending on the specific product, CARPRO’s coating technology aims to provide:

• Gloss enhancement
• Hydrophobic behavior
• Chemical resistance
• Easier maintenance
• Protection against environmental contamination
• Surface durability
• Reduced adhesion of dirt and contaminants

The CQUARTZ family has expanded to cover various automotive surfaces, including:

• CQUARTZ CQ.UK: Positioned as a consumer-grade coating.
• CQUARTZ Finest Reserve: A flagship coating intended for highly skilled, selected installers.
• CQUARTZ DLUX: Designed for wheels, plastic, and trim.
• CQUARTZ Fabric: For textile protection.
• CQUARTZ Leather: For leather surfaces.
• CQUARTZ Skin: For PPF and vinyl.
• CQUARTZ BlackOut: For tyres and rubber.
• CQUARTZ DLight: UV protection for headlights, PPF, and plastics.
• DQUARTZ: CARPRO’s nanodiamond coating technology.

CARPRO historically presents itself as a technology-first detailing company rather than merely another car-care chemical manufacturer. Its official positioning emphasizes being “The tech leader in automotive detailing.”

Key Pillars

1. Nanotechnology: Central to the brand’s identity, focusing on new chemical approaches to detailing problems via ceramic coatings, silica sealants, and specialized chemicals.
2. In-House Development: The company operates its own laboratory and factory to conduct R&D and continuously improve formulations.
3. Professional Feedback: Product development often originates from problems identified by professional detailers worldwide, creating a feedback loop of problem identification, chemical development, testing, and refinement.

CARPRO has expanded from a coating specialist into a complete detailing system. Today, its catalogue is divided into five main categories: Prepare, Protect, PPF, Maintain, and Accessories. 3

PREPARE: Vehicle Preparation

Recognizing that “a coating is only as good as the surface underneath it,” CARPRO offers a extensive preparation range.

• Decontamination: Products include IronX (iron/fallout remover), TarX (tar/adhesive remover), TriX (combination remover), BugOut (insect remover), Spotless 2.0 (mineral/water-spot removal), MultiX (multipurpose cleaner), and Eraser (surface preparation/degreasing). Eraser is specifically designed to remove oils, silicones, and polishing residue before coating application.
• Polishing: The paint-correction system includes ClearCut, UltraCut, Fixer, Reflect, Essence, and Essence Plus. These range from aggressive cutting compounds to finishing products, allowing detailers to follow a workflow of Wash → Decontaminate → Polish → Eraser → Coating.

PROTECT: Ceramic Coatings

This category contains CARPRO’s core technological offerings, covering paint, plastic, rubber, wheels, leather, fabric, PPF, vinyl, headlights, marine surfaces, and tyres. 4

• DLUX: A famous product for wheels, plastic, and exterior trim, designed to restore gloss and color while providing protection against fading.

MAINTAIN: Coating Care

CARPRO provides a maintenance ecosystem to ensure coated vehicles perform optimally.

• Reset: A shampoo specifically developed for nanotechnology coatings, using intelligent pH surfactants to clean without compromising hydrophobicity. It has a stated dilution ratio of 1:500. 5
• Reload: A silica/siloxane spray sealant originally designed to maintain CQUARTZ coatings. The current Reload 2.0 formulation offers improved gloss, slickness, and resistance properties. It can also serve as a standalone sealant, offering up to three months of protection on daily-driven vehicles under stated conditions.
• Other Products: Includes EliXir (quick detailer), ECH2O (waterless cleaner), HydrO2 (spray-on silica sealant), Perl (water-based SiO₂ dressing), ReTyre (tyre cleaner), Inside (interior cleaner), and more.

PPF: Paint Protection Film

CARPRO has expanded beyond liquid coatings into physical protection with the IMMORTAL family of Paint Protection Films. 6

• Varieties: Immortal Gloss, Immortal Black Gloss, Immortal Matte, Immortal Carbon, Immortal Glass, and Immortal CUT software.
• Strategy: This expansion marks a shift from being solely a ceramic-coating company to a complete vehicle surface-protection ecosystem.

Window Film

The brand entered the window-film market with UVX, a nano-ceramic heat-rejecting window film.

CARPRO is considered one of the prominent specialist brands in the professional detailing and ceramic-coating sector. Its influence lies in popularizing the idea that modern surface protection could be based on advanced coating chemistry rather than traditional waxes.

Unlike mass-market companies that might focus on simple wash-and-wax routines, CARPRO approaches the vehicle as a collection of engineered surfaces (paint, glass, plastic, rubber, leather, fabric, PPF, wheels), developing specialized chemistry for each.

Notable Distinctions

• Wax vs. Coating: Older industry coverage noted that CARPRO was unusual among major detailing brands for not focusing on conventional wax products. 8 Instead, it built its ecosystem around silica, ceramic, and nanotechnology-based protection.
• IronX: While CQUARTZ is the signature line, IronX is historically significant. Founder Avi Moradi identified it as a product that changed the vehicle-decontamination step. 7

CARPRO operates across several levels of user sophistication:

• Consumer/Enthusiast: Accessible products like CQ.UK, Lite, Reset, Reload, IronX, Eraser, and Perl.
• Professional: Specialized products and services for experienced installers, such as CQUARTZ Finest Reserve, which is positioned for highly skilled, selected installers.

CARPRO maintains an international network of professional detailers. The company states this network spans the globe and is intended to provide high-quality nanotechnology-based detailing services. This network is strategically important because ceramic coatings require proper paint preparation, correct application, installer training, and warranty support, distinguishing them from ordinary car-care chemicals.

As of 2026, CARPRO’s official catalogue is significantly broader than its original lineup.

Strengths

1. Technological Identity: Reputation built on advanced coating chemistry.
2. Broad Ecosystem: Ability to perform entire workflows with single-brand products.
3. Coating Heritage: Recognizable flagship technology in CQUARTZ.
4. Professional Credibility: Long-standing association with pro detailers.
5. Integrated Maintenance: Comprehensive suite of aftercare products.
6. Innovation: Continuous expansion into PPF, window film, and new categories.

Considerations

CARPRO’s positioning means it is not necessarily the best choice for every car owner. The product range can be overwhelming for beginners, and results often depend on correct preparation, dilution, application, and environmental conditions. Ceramic coatings are surface-protection systems whose performance relies heavily on installation quality and subsequent maintenance.

Today, CARPRO is best understood not simply as a ceramic-coating company, but as a technology-oriented automotive surface-care platform. Its identity combines preparation, correction, coating, maintenance, PPF, and professional detailing. The company continues to emphasize a comprehensive range of products backed by its laboratory, manufacturing capabilities, and global detailer network.

In summary, CARPRO is a South Korea–origin automotive detailing technology brand founded in 2009, best known for pioneering the CQUARTZ ceramic-coating ecosystem and subsequently expanding into a comprehensive range of professional and enthusiast products for vehicle preparation, protection, maintenance, PPF, and surface care.

1. Interview: Avi Moradi of CarPro – Pro Valets Valeters and Detailers Directory
2. Carpro – DetailingWiki, the free wiki for detailers
3. CARPRO – High-Performance Car Care Products – Home of CQUARTZ, DQUARTZ and IMMORTAL
4. CarProUK Interview with Craig Hall – Pro Valets Valeters and Detailers Directory
5. CarPro Archives – DetailingWiki, the free wiki for detailers
6. The CARPRO Story | Korean Lab, CQUARTZ Lineage, Authorized US Dealer – AUTO CARE GENIUS
7. 카프로한국총판 씨케이코퍼레이션
8. CARPRO 카프로 한국 공식 총판