About Centro Department Store
Centro Department Store is a Philippine department store chain operated by Citistores, Inc., a retail corporation established in 1982. The brand specializes in affordable branded merchandise, providing a wide selection of fashion, home essentials, beauty products, toys, accessories, and small appliances. Centro primarily caters to middle-income consumers in provincial cities and emerging commercial centers across the country.1
The retailer positions itself as a lifestyle-oriented department store that combines recognized local and international brands with value-driven pricing and customer-focused service. According to Citistores, Centro’s mission is to “delight customers by serving lifestyle aspirations within reach,” while its vision is to become the preferred anchor department store in underserved markets nationwide.6
History
Centro Department Store is one of two retail chains owned and operated by Citistores, Inc., alongside Uno Factory Outlet. Citistores entered the Philippine retail industry in 1982, gradually expanding its operations throughout the archipelago.
Over more than four decades, the company has grown into one of the country’s established department store operators, focusing on expansion in provincial malls and commercial centers rather than concentrating solely in Metro Manila. Today, Citistores reports over 42 years of retail experience, with Centro serving as its premium department store format.1
Business Model
Centro Department Store operates as a multi-category retailer offering merchandise across several product segments, including:
- Men’s, women’s, and children’s fashion
- Footwear
- Bags and accessories
- Cosmetics and personal care
- Home furnishings
- Kitchenware
- Toys
- Small household appliances
- School and office supplies
- Seasonal merchandise
The retailer partners with numerous local and international consumer brands while maintaining competitive pricing aimed at everyday shoppers.2
Market Position
Unlike luxury department stores or discount warehouse retailers, Centro occupies the mid-market retail segment, balancing recognizable branded products with affordable pricing.
Its stores are commonly located as anchor tenants in regional shopping malls, serving communities where access to major national department store chains may be limited. The company’s strategy emphasizes:
- Convenient shopping
- Wide product assortment
- Branded merchandise
- Family-oriented retail experience
- Customer service
According to Citistores, Centro currently operates 22 stores across the Philippines and continues to expand its network.3
Parent Company
Centro Department Store is owned by Citistores, Inc., a Philippine retail corporation headquartered in Pasig City.
Citistores operates two major retail brands:
- Centro Department Store
- Uno Factory Outlet
The company employs more than 1,000 people and is among the larger retail operators in the Philippines. It describes its corporate mission as “Enriching Lives” and promotes organizational values centered on leadership, integrity, trust, ownership, and customer service.4
Brand Identity
Centro’s official mission is:
“Delighting customers by serving lifestyle aspirations within reach.”
Its vision is:
“To be the anchor store nationally, focusing on markets where lifestyle aspirations are under-served.”6
The brand emphasizes accessible fashion and lifestyle products while maintaining a department store format that brings together multiple product categories under one roof.
Trademark
The “C Centro Department Store” trademark is registered in the Philippines by Citistores, Inc. for retail merchandising services covering clothing, footwear, accessories, housewares, gift items, small appliances, stationery, and related products.4
Products and Services
Centro Department Store offers merchandise in categories such as:
- Apparel and fashion
- Shoes and sandals
- Bags and travel accessories
- Beauty and cosmetics
- Home décor
- Kitchen essentials
- Bedding and linens
- Toys
- Small appliances
- School supplies
- Gift items
The company also operates a customer loyalty program and regularly collaborates with a variety of branded merchandise partners.5
Corporate Overview
- Brand: Centro Department Store
- Parent company: Citistores, Inc.
- Founded (parent company): 1982
- Industry: Retail / Department Store
- Headquarters: Pasig City, Metro Manila, Philippines
- Store network: 22 branches nationwide (reported by the company)
- Business focus: Branded lifestyle merchandise at affordable prices
- Sister brand: Uno Factory Outlet7