The company currently operates two large production bases and offers more than 1,000 product categories, with business operations covering both online and offline distribution channels.4

CHAHUA traces its origins to 1997, when its predecessor, Fuzhou Yuanyang Plastic Products Co., Ltd., was established as a small manufacturer of plastic household products.5 Throughout the late 1990s and early 2000s, the company expanded its manufacturing capacity while developing its trademark and distribution network.

Key milestones

• 1997: Fuzhou Yuanyang Plastic Products Co., Ltd. was established in Fuzhou.6
• 2018: The company passed the “AAAA Standardised Good Behaviour Enterprise” certification, and its R&D network expanded with the establishment of a Shanghai R&D centre.8
• 2019: The Qile stainless-steel portable cup received an iF Design Award, marking international recognition for the brand’s product design.9
• 2020: A factory in Chuzhou entered production, branches were established in Chengdu and Wuhan, and the company obtained SIAA certification.10
• 2021–2023: The company established a Shanghai marketing centre, developed standardised “Chahua Home Flagship Stores,” and set up Beijing Century Chahua Household Products Sales Co., Ltd.11
• 2024: CHAHUA received recognition as a “2024 Integrity Member Enterprise.”12

CHAHUA operates as a full-range household-products brand rather than a specialist manufacturer focused on a single category. Its official product structure comprises seven major areas.

Kitchen products

This category includes food-storage containers, fresh-keeping boxes, kitchen tools, cooking accessories, and kitchen organisation products.

Household products

Everyday home-use items in this range include basins, buckets, stools, small furniture, clothes-drying products, and general household accessories.

Disposable products

The brand sells various disposable household consumables such as plastic cups, garbage bags, food-storage bags, plastic wrap, and disposable cleaning and cooking accessories.13

Cleaning products

Cleaning supplies include brooms, mops, brushes, cleaning cloths, squeegees, garbage bins, and other household cleaning tools.

Storage and organisation

Storage is a core category for the brand, featuring storage boxes, cabinets, baskets, organisers, shoe racks, shelving units, and vacuum-compression bags.

Waterware

CHAHUA manufactures drinking and water-storage products including plastic, glass, and stainless-steel cups, water pitchers, insulated containers, and travel cups.14

Bathroom products

The bathroom range encompasses accessories, sets, cups, children’s bathroom products, and other organisers.

These categories are reflected in the company’s current official product catalogue.15

CHAHUA centres its identity on everyday household living. Rather than positioning itself as a luxury label, the brand built its reputation through practical, affordable-to-mid-market products designed for mass-market functional use. Its corporate history emphasises product quality, user experience, design, and innovation as key developmental pillars.16 The business model focuses on making ordinary household products more functional, organised, attractive, and accessible.

The company’s stated vision is to become a household brand worthy of respect and trust among target customers, with a mission to become a high-end household-products brand in China. Its business philosophy is summarised as “Everlasting quality, everlasting innovation.” Core values are expressed through traditional Chinese virtues including ren, yi, li, zhi, xin and wen, liang, gong, jian, rang.7

Manufacturing remains central to CHAHUA’s corporate identity. The company describes itself as possessing strong product-development capabilities, modern production equipment, and automated production lines.17 Its development timeline reflects a transition from a small plastic-products manufacturer to a large-scale household-products manufacturer, then to an automated manufacturer, and finally to a branded consumer-goods company. This evolution distinguishes CHAHUA from retailers that simply rebrand generic goods; its corporate structure is substantially based on proprietary product development and manufacturing.

CHAHUA has developed an extensive distribution network within China using a “specialised distribution / specialised sales” model involving provincial- and prefectural-level distributors. Historically, products have been sold through large supermarkets and regional retailers.18 The company maintains long-term relationships with major retail groups including Walmart, Carrefour, RT-Mart, China Resources Vanguard, Yonghui, Renrenle, Wumei, BHG, and Auchan. In recent years, it has also expanded its e-commerce and direct-to-consumer channels.

The brand is operated by Chahua Modern Household Products Co., Ltd. (茶花现代家居用品股份有限公司). The current entity was formed in 2013 through the transformation of Fujian Chahua Household Plastic Products Co., Ltd. into a joint-stock company.19 It subsequently became a publicly traded company on the Shanghai Stock Exchange on February 13, 2017, under the stock code 603615. As of the company’s 2025 interim report, its registered address is in Jin’an District, Fuzhou, Fujian Province, and its principal business includes the R&D, production, and sale of household products, particularly daily-use plastic items.6

While “CHAHUA” refers to the consumer-facing brand, “603615” or “茶花股份” refers to the publicly traded corporate entity. The portfolio has also expanded beyond the core CHAHUA brand to include additional groupings such as Oupuzi (欧铂兹), alongside specialised waterware and disposable-product lines.

CHAHUA is widely regarded as a mainstream Chinese household-products brand. Its primary associations are with practicality, storage, kitchenware, cleaning supplies, and everyday affordability. Unlike luxury European homeware brands or specialised professional kitchen-equipment companies, CHAHUA competes on breadth and everyday usability across household organisation, kitchenware, and general home accessories.

Several factors distinguish CHAHUA in the market:

• Longevity: Operating since 1997, the brand has nearly three decades of history in the Chinese household market.
• Plastic heritage: The company retains significant expertise in plastic household products stemming from its origins.
• Broad catalogue: Coverage spans multiple aspects of domestic life rather than a single niche.
• National distribution: A specialised distributor network and supermarket presence facilitated its growth from a regional manufacturer to a national brand.
• Public listing: The 2017 IPO made it one of the more prominent publicly traded Chinese household-products manufacturers.
• Design emphasis: Investments in R&D and automation, along with awards like the iF Design Award, demonstrate a shift beyond purely utilitarian manufacturing.

The Chinese name 茶花 (Cháhuā) literally translates to “tea flower” or “camellia.” However, in this context, it functions solely as a brand name and does not indicate that the company sells tea. The romanisation “CHAHUA” serves as the brand’s Latin-script representation, while 茶花 remains its primary Chinese identity.

1. 公司介绍-茶花现代家居用品股份有限公司
2. 发展历程-茶花现代家居用品股份有限公司
3. 茶花现代家居用品股份有限公司
4. 茶花现代家居用品股份有限公司
5. 企业荣誉-茶花现代家居用品股份有限公司
6. 茶花现代家居用品股份有限公司2025 年半年度报告
7. 茶花现代家居用品股份有限公司
8. 茶花顺利通过“AAAA级标准化良好行为企业”认证-茶花现代家居用品股份有限公司
9. 茶花现代家居用品股份有限公司
10. 茶花现代家居用品股份有限公司
11. 茶花现代家居用品股份有限公司
12. 茶花现代家居用品股份有限公司
13. 一次性-茶花现代家居用品股份有限公司
14. 水具类-茶花现代家居用品股份有限公司
15. 茶花现代家居用品股份有限公司
16. 茶花现代家居用品股份有限公司
17. 茶花现代家居用品股份有限公司
18. CHAHUA是什么牌子_茶花品牌是什么档次？-百强排行网
19. 茶话弄