Although Cheers has been available in the Philippine market for several years, the brand expanded its kitchen essentials lineup in 2024 with the introduction of its ABC Line, consisting of:

• Aluminum Foil

• Baking Paper

• Cling Wrap

The launch was organized by Sanitary Care Products Asia (SCPA), indicating that the brand forms part of the company’s portfolio of household products. During the launch, SCPA presented the products’ features, marketing strategy, and intended benefits for modern Filipino kitchens. [2]

Cheers offers disposable kitchen products intended for cooking, baking, food storage, and preservation.

Its commonly available products include:

• Aluminum Foil

• Cling Wrap

• Baking Paper

• Food Storage Bags

• Zip Lock Bags

• Freezer Bags

• Food Storage Containers (varies by retailer)

• Kitchen organization accessories (selected listings)

Product availability may differ depending on the retailer and current inventory. [1]

Cheers positions itself as a practical household brand focused on making everyday cooking and food preparation easier. Its products are designed around:

• Convenience

• Food freshness

• Kitchen organization

• Easy meal preparation

• Affordable everyday use

The 2024 product launch emphasized helping consumers create a more efficient and enjoyable cooking experience. [2]

Cheers primarily serves:

• Families

• Home cooks

• Apartment and condominium households

• Students living independently

• Small food businesses

• Bakeries

• Meal preparation services

• Restaurants requiring disposable kitchen supplies

Its products are generally positioned in the value-for-money segment while aiming to meet everyday kitchen needs. [2]

Cheers products are sold through multiple retail channels, including:

• Lazada Philippines

• Shopee Philippines

• Selected supermarkets

• Household supply retailers

• Online brand stores

On Lazada, the brand is primarily categorized under Household Supplies, with many listings centered on food storage and kitchen consumables. [1]

In recent years, Cheers has increased its digital marketing efforts through:

• Official online flagship stores

• E-commerce promotional campaigns

• Product bundles

• Social media promotions

• Collaborations with Filipino artists, including promotional campaigns featuring the P-pop group ALAMAT for selected online-exclusive bundles. [2]

ABC Line (2024)

The ABC Line represents one of the brand’s most notable product expansions.

The lineup includes:

• Aluminum Foil – intended for cooking, grilling, roasting, and food storage.

• Baking Paper – designed for non-stick baking and easier cleanup.

• Cling Wrap – used to help preserve food freshness and cover prepared meals.

According to the launch announcement, these products were developed to support more convenient cooking and food preparation in Filipino households. [2]

Cheers competes in the household consumables segment alongside other brands offering:

• Food storage bags

• Plastic wrap

• Aluminum foil

• Baking paper

• Disposable kitchen products

Its competitive positioning centers on practical functionality, broad retail availability, and affordability for everyday kitchen use. [2]

• Food storage products

• Disposable kitchen supplies

• Kitchen organization

• Meal preparation

• Baking accessories

Note: Publicly available information about Cheers’ corporate history, founding date, founders, or detailed ownership is limited. Available sources primarily describe the brand through its products, retail presence, and the 2024 launch of its ABC kitchen essentials line by Sanitary Care Products Asia. [2]

1. Cheers Food Storage & Dispensers in Philippines – Cheers Food Storage & Dispensers for sale – prices & reviews | Lazada

2. Get Cooking with Cheers’ New ABC Line!