Chef’s Classics traces its Philippine roots to 1993, when Metro Kitchenware Inc. became the exclusive distributor of Sunnex Products Limited products in the country.

For many years, the cookware was widely sold under the Sunnex name. In 2012, Sunnex Products Limited officially announced that Chef’s Classics would become its primary consumer-facing brand in the Philippines. The rebranding followed trademark registration issues involving the “Sunnex” name in the local market, while assuring consumers that the cookware remained manufactured by the same Hong Kong company. [2]

The transition aimed to:

• Protect brand identity in the Philippine market.

• Distinguish genuine Sunnex-manufactured products.

• Continue offering the same product quality under a unified retail brand.

Chef’s Classics manufactures and distributes a broad selection of kitchen products, including:

Cookware

• Frying pans

• Saucepans

• Stock pots

• Casseroles

• Woks

• Grill pans

• Dutch ovens

• Skillets

Bakeware

• Cake pans

• Loaf pans

• Muffin trays

• Cookie sheets

• Pizza pans

• Roasting trays

Kitchen Tools

• Spatulas

• Ladles

• Whisks

• Peelers

• Measuring cups

• Kitchen scissors

• Tongs

Food Storage

• Glass containers

• Plastic food containers

• Lunch boxes

• Storage jars

Tableware

• Serving trays

• Stainless steel serving ware

• Chafing dishes

• Buffet equipment

Many products are available in:

• Stainless steel

• Aluminum

• Non-stick coated aluminum

• Cast iron

• Glass

[3]

Over the years, Chef’s Classics has released several notable product lines.

Chef’s Classics Professional Series

Designed for durability and everyday cooking, the Professional Series features stainless steel cookware with a polished finish. It targets both home users and aspiring chefs seeking reliable cookware at a mid-range price. [4]

Violet Series

The Violet Series features aluminum cookware coated with DuPont Teflon non-stick surfaces and distinctive purple exteriors. The collection was marketed as combining functionality with colorful kitchen aesthetics. [5]

Mitchie’s Chef’s Classics

Developed in collaboration with Filipino chef Mitchie Sison, this collection emphasizes colorful, non-stick cookware for home kitchens. The Rose Magenta line became one of the brand’s signature releases. [6]

Sampaguita Series

Inspired by Filipino culinary culture, the Sampaguita Series incorporates local-themed designs and was marketed as cookware celebrating traditional Filipino cooking. [7]

Depending on the product line, Chef’s Classics cookware may include:

• Stainless steel construction

• Aluminum bodies for faster heat conduction

• Non-stick coatings

• Tempered glass lids

• Ergonomic, heat-resistant handles

• Induction-compatible bases on selected models

• Riveted handles for durability

Premium non-stick models have been promoted with:

• Even heat distribution

• Reduced energy consumption

• Scratch-resistant interiors (with proper care)

• Oven-safe components on selected cookware

[8]

Chef’s Classics products are widely available throughout the Philippines via:

• Department stores

• Kitchen specialty retailers

• Supermarkets

• Shopping malls

• Online marketplaces

• SM Home and other homeware retailers

The brand is considered one of the more established mid-range cookware brands in the Philippine market. [9]

Chef’s Classics positions itself between budget cookware and premium international brands by emphasizing:

• Affordable pricing

• Professional-inspired cookware

• Durable construction

• Wide product selection

• Accessibility for Filipino households

Its marketing frequently targets home cooks, culinary students, and families seeking practical cookware without premium pricing. [10]

Chef’s Classics has collaborated with several Filipino chefs for product promotion, including:

• Mitchie Sison

• Jeremy Favia

These collaborations have included cooking demonstrations, television appearances, and branded cookware collections. [11]

Among Filipino consumers, Chef’s Classics is generally regarded as:

• A dependable mid-priced cookware brand

• Widely available in department stores

• Known for stainless steel cookware and non-stick pans

• Suitable for everyday household cooking

Community discussions often recommend the brand as a value-for-money option, while noting that proper care—especially for non-stick cookware—is important for longevity. [12]

• Sunnex Products Limited

• Metro Kitchenware Inc.

• LJS Group of Companies

1. Sunnex bares official brand in Phl | Philstar.com

2. Meet the Chef’s Classics family

3. Chef’s Classics unveils Rose Magenta cookware

4. Pots and Pans – SM Home

5. Pursue your passion for cooking with Chef’s Classics

6. Cook like a pro with Chef’s Classics

7. Best Cookware?

8. Thoughts on Tefal Cookware. Any other reccs?

9. Recommend me a non-stick pan na 28cm and up, cheap but quality one

10. CHEF’S CLASSICS Trademark of GB SEASONINGS, INC. – Registration Number 1862963 – Serial Number 74236069 :: Justia Trademarks

11. History | Premium Steinless Steel Cookware | Classica

12. METRO KITCHENWARE INC – Tags | Philstar.com