About cherub
Overview
Cherub is a consumer household and personal care brand primarily known in the Philippines for its wet wipes and disposable hygiene products. The brand is widely distributed through online marketplaces such as Lazada Philippines, as well as supermarkets, convenience stores, pharmacies, and baby product retailers. Cherub’s products are positioned as affordable, everyday hygiene essentials for families, caregivers, and general household use. [1]
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Brand name: Cherub
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Industry: Household Supplies / Personal Care
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Primary products: Wet wipes, baby wipes, facial wipes, and hygiene wipes
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Target market: Families, parents, infants, travelers, and general consumers
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Availability: Lazada Philippines, other e-commerce platforms, supermarkets, and retail outlets in the Philippines. [2]
History
Little publicly available corporate information exists about the Cherub brand. Unlike many multinational consumer goods companies, Cherub does not maintain a comprehensive public corporate profile or detailed brand history. Most publicly accessible information comes from product listings and retail channels rather than official company publications. [3]
The brand has become recognizable in the Philippine market through its wide availability in baby care and household essentials categories, particularly its baby wipes.
Products
Cherub’s product range primarily consists of disposable wet wipes in various formats and pack sizes.
Common products include:
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Baby Wipes
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Scented Baby Wipes
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Unscented Baby Wipes
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Moisturizing Wet Wipes
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Travel-size wipes
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Multi-pack household wipe bundles
Available packaging commonly includes:
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15-sheet packs
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20-sheet packs
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50-sheet packs
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80-sheet packs
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80+10 promotional packs
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Bulk cartons for household stocking
These products are marketed for:
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Baby diaper changes
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Hand cleaning
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Face cleaning
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Household sanitation
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Travel use
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General daily hygiene
Product Features
Depending on the specific product variant, Cherub wipes commonly advertise features such as:
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Soft non-woven fabric
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Gentle cleansing
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Moisturizing formula
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Hypoallergenic variants
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Alcohol-free options
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Resealable packaging
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Convenient portable sizes
Product features vary between individual SKUs.
Market Position
Cherub is generally positioned as a value-for-money hygiene brand. Rather than competing as a luxury personal care label, it emphasizes:
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affordability,
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accessibility,
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everyday convenience,
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family-oriented hygiene products.
Its pricing places it within the budget to mid-range segment of the Philippine wipes market.
Distribution
Cherub products are distributed through multiple retail channels, including:
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Lazada Philippines
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Other Philippine e-commerce marketplaces
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Grocery chains
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Convenience stores
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Drugstores
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Baby specialty retailers
Online sales have expanded the brand’s reach through promotional bundles and bulk purchases. [4]
Consumer Use
Although originally associated with baby care, Cherub wipes are commonly used for:
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infant hygiene,
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cleaning hands,
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wiping surfaces,
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travel,
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office use,
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school use,
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outdoor activities,
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personal refreshment.
Brand Identity
The name “Cherub” references the word _cherub_, traditionally meaning an angelic child or infant. This aligns with the brand’s emphasis on baby care, gentleness, cleanliness, and family-oriented products.
The brand’s packaging often uses soft colors and imagery associated with cleanliness and infant care.
Presence on Lazada Philippines
Within Lazada Philippines, Cherub products are primarily listed under the Household Supplies and Baby Care categories. Popular listings include:
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Baby Wipes
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Scented Baby Wipes
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80+10 promotional packs
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Multipack bundles
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Online-exclusive bulk cases
These products frequently receive high customer ratings and are commonly purchased in multi-pack formats for home use.
Public Information
As of today, there is no widely available public information identifying:
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the official founding year,
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the brand’s corporate history,
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headquarters,
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ownership structure,
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founder,
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parent company,
through easily accessible official sources. Most available information relates to retail listings rather than corporate documentation. [5]
Summary
Cherub is an established household and personal hygiene brand in the Philippine retail market, best known for its range of affordable wet wipes and baby wipes. While its corporate background remains largely undocumented in public sources, the brand has built recognition through broad retail distribution and consistent availability on major e-commerce platforms, particularly Lazada Philippines, where it serves consumers seeking convenient, everyday hygiene products.
