Christina, formally known as Christina Cosmeceuticals, is an Israeli professional skincare and cosmeceutical brand established in 1982 by Christina Miriam Zehavi. The company originated from Zehavi’s work as an aesthetician and her objective to create professional skincare products capable of delivering more visible and measurable results than those available at the time. Today, Christina operates as a professional skincare company serving beauty salons, aesthetic clinics, cosmetologists, and consumers through both professional treatments and home-care products.1

Note on the name: This article refers to the Israeli professional skincare brand Christina Cosmeceuticals, distinct from other companies or individuals named Christina.

Corporate communications state that the brand is active in more than 70 countries, while some regional websites cite 60 countries. This discrepancy reflects varying regional or updated corporate figures rather than a fundamental difference in the company’s operations.2

Foundation (1982)

Christina was established in Israel in 1982 by Christina Miriam Zehavi. Zehavi possessed a professional cosmetology background with training and work experience in Germany, Israel, and France. Her professional practice revealed a gap between the outcomes aestheticians aimed to achieve in treatment rooms and the capabilities of existing cosmetic products. Rather than relying on established brands, she began developing proprietary formulations.

The company initially operated as a small family business. From its inception, its central philosophy focused on creating products designed around specific skin conditions and measurable cosmetic results, distinguishing it from general-purpose beauty products.3 Historical materials describe this early development as stemming directly from Zehavi’s personal experience as an aesthetician and her dissatisfaction with the efficacy of available market options.4

BioPhyto and Early Professional Treatments (1985)

A significant early milestone occurred in 1985 with the development of the BioPhyto line. BioPhyto became one of the brand’s signature professional ranges and remains a core part of the portfolio. This period also saw the development of professional peeling treatments, including Rose de Mer, a treatment utilizing marine-derived ingredients, and BioPhyto peeling technology.5

This phase established a characteristic central to the brand: products are designed as components of professional treatment protocols rather than solely as individual consumer cosmetics.

International Expansion and Active Ingredients (1990s)

During the 1990s, Christina expanded its presence outside Israel. The company identifies 1995 as a key milestone in both its international market expansion and its development of skincare products incorporating retinol.6 This era solidified Christina’s reputation as a professional skincare company combining cosmetic formulation, active ingredients, professional treatment protocols, aesthetician expertise, and scientific research.

Christina Miriam Zehavi is the central figure behind the brand. Unlike many modern beauty brands created primarily as marketing entities, Christina originated directly from the founder’s experience as a practicing aesthetician. Zehavi’s philosophy held that skincare should address the underlying causes of skin problems rather than merely masking visible symptoms.

According to corporate materials, Zehavi remains involved in the company’s professional and educational activities, continuing to contribute to product development, training, and international cosmetology education.7 Her influence is evident in the brand’s identity, which follows a progression from professional expertise to treatment protocol, product formulation, and home maintenance.

Christina is classified as a professional cosmeceutical skincare brand rather than a conventional mass-market beauty label. Its primary audience has historically included cosmetologists, aestheticians, beauty salons, aesthetic clinics, skincare professionals, and consumers seeking professional-grade home care. Products are developed for professional treatment and subsequently adapted into home-care routines designed to maintain clinical results.8

This creates a two-level ecosystem:

Professional Treatment

A cosmetologist applies Christina products according to a specific treatment protocol within a salon or clinic setting.

Home Maintenance

The client continues with a prescribed Christina skincare routine at home to sustain results.

Follow-up Professional Treatment

The client returns to the professional for ongoing treatments.

This salon + home model is considered one of the most distinctive aspects of the brand.9

Christina’s modern positioning is defined by three core concepts:

Visible Results

The company emphasizes products intended to produce observable improvements rather than purely sensory or luxury experiences. The current corporate tagline is “Professional Skincare. Visible Results.”10

Science and Natural Ingredients

Christina describes its approach as combining advanced biotechnology and scientific formulation with natural ingredients. The brand integrates botanical and natural materials with modern cosmetic technologies and active ingredients, rather than positioning “natural” and “scientific” as mutually exclusive.10

Problem-Oriented Skincare

Rather than organizing the brand around generic categories such as “moisturizer” or “serum,” Christina develops product lines targeting specific skin concerns. These include acne and problematic skin, dehydration, pigmentation, uneven skin tone, sensitivity, skin regeneration, signs of aging, loss of firmness, dullness, and environmental stress. The Israeli website describes the portfolio as consisting of targeted series addressing these distinct conditions.11

Over four decades of operation, Christina has developed a substantial professional skincare portfolio. Current materials describe 300+ products across various specialized lines, though exact numbers vary by region due to portfolio updates and local catalog differences.12

Notable ranges include:

• BioPhyto: One of the oldest and most recognizable professional lines, associated with care for problematic, sensitive, and stressed skin since the 1980s.
• Comodex: A range specifically associated with blemish-prone and acne-prone skin.
• Forever Young: An anti-aging range designed to maintain youthful appearance, firmness, and skin quality.
• Illustrious: Focused primarily on pigmentation and uneven skin tone.
• Unstress: Designed for sensitive, stressed, and reactive skin.
• Rose de Mer: A distinctive professional treatment concept utilizing marine and coral-derived peeling technology.
• Muse: A premium-oriented skincare range within the portfolio.
• Line Repair: A newer generation range focusing on skin regeneration, dehydration, dullness, fatigue, and age-related changes, combining salon care with home products.13

The portfolio evolves continuously as Christina launches, reformulates, or reorganizes its ranges.

Christina’s identity is closely tied to its emphasis on active ingredients. Formulations may incorporate retinol, hyaluronic acid, peptides, antioxidants, botanical extracts, acids and exfoliating agents, marine-derived ingredients, moisturizing complexes, skin-repair ingredients, and brightening or anti-pigmentation agents.

The brand’s history highlights its early adoption of hyaluronic acid in professional cosmetology and subsequent development work involving retinol.14 Rather than marketing every product around a single “hero ingredient,” Christina generally presents ingredients as components of a complete treatment system.

Christina maintains control over its formulation and manufacturing processes. Research and development, as well as production, are conducted in Israel using proprietary laboratories and scientific teams.15 This vertical integration supports the brand’s identity as a company that researches, formulates, tests, manufactures, trains professionals, and distributes its own products.

Chemists work with advanced ingredients and technologies, and professional products are developed under controlled manufacturing conditions.16

Professional cosmetology is fundamental to Christina’s business model. Regional materials state that Christina products are trusted by more than 60,000 salons worldwide. This professional orientation differentiates the brand from those selling primarily through department stores, pharmacies, supermarkets, or social media influencers. Instead, Christina’s traditional distribution model emphasizes the aesthetician–client relationship.

The brand operates an educational division known as Christina Academy. The Academy provides professional education covering treatment protocols, product usage, active ingredients, mechanisms of action, professional skincare procedures, and treatment planning. Official materials include professional manuals and salon protocols designed to help cosmetologists utilize product lines at an expert level. This educational component signifies that the brand sells a professional treatment methodology alongside its physical products.

A newer element of Christina’s global strategy is the concept of Christina Houses. These physical locations combine elements of a professional skincare salon, treatment center, educational academy, boutique, and brand experience hub. They serve as spaces where customers receive personalized treatments and professionals interact with the broader brand ecosystem.8

Christina Houses have been established in cities including Tel Aviv, Paris, Rome, Tokyo, and Osaka. This initiative represents an evolution from the traditional professional-cosmetics model toward a global beauty brand experience.

Although founded in Israel, Christina has become an international professional skincare brand. While the corporate website cites operations in 70+ countries, other official sources describe a network covering approximately 60 countries. Distribution and professional networks span Europe, Asia, the Middle East, and other international markets. Historical materials identify the mid-1980s and 1990s as critical stages in the company’s entry into foreign markets.

Christina occupies a distinct position in the beauty market. It is more professional than ordinary mass-market skincare but generally more treatment-oriented and accessible than ultra-luxury clinical skincare. Its identity sits at the intersection of professional cosmetics, cosmeceuticals, aesthetic treatment, and home skincare.

Unlike typical consumer brands that follow a “product → consumer → routine” path, Christina’s traditional model follows a “skin analysis → professional treatment → protocol → home care → professional follow-up” trajectory. This distinction necessitates a large range of specialized products, as professionals may use multiple items in a single treatment while consumers receive a curated set for home maintenance.

• Israeli: Founded and developed in Israel.
• Professional: Historically created for cosmetologists and treatment rooms.
• Science-driven: Strong emphasis on formulation, active ingredients, and R&D.
• Results-oriented: Focus on visible improvements and targeted skin concerns.
• System-based: Products function as coordinated protocols rather than isolated items.
• Natural + Technological: Combines natural ingredients with modern cosmetic technologies.
• Global: An Israeli-origin brand with an international professional network.

Early milestones are based primarily on Christina’s own historical materials.

Christina serves two primary customer groups:

Professional Customers

This group includes aestheticians, cosmetologists, beauty salons, spas, aesthetic clinics, and skincare professionals. For these clients, Christina provides professional products, treatment protocols, education, and supporting materials.

End Consumers

Consumers use Christina products at home, typically as part of a routine recommended for their specific skin concerns. This dual audience is central to the brand’s business model.

Christina is recognized primarily within the professional cosmetology and aesthetic-skincare community rather than as a mainstream celebrity beauty label. Its brand equity derives from longevity (over four decades), founder-led expertise, professional salon usage, extensive treatment protocols, specialized product lines, Israeli R&D and manufacturing, and international professional distribution.

Consequently, Christina is accurately described as a professional skincare system rather than merely a skincare brand.

Christina is an Israeli professional skincare and cosmeceutical brand founded in 1982 by aesthetician Christina Miriam Zehavi. Its foundational concept was to develop skincare products providing professionals with targeted and measurable results. Over more than 40 years, the company evolved from a small Israeli family business into an international professional skincare organization. Its portfolio now addresses numerous skin concerns with hundreds of products, while its business extends beyond retail into professional treatment protocols, education, salons, clinics, and branded Christina Houses.

The brand is built on the premise that effective skincare combines scientific formulation, active ingredients, and professional treatment expertise, with professional results sustained through structured home-care routines.

1. About Us – Christina Cosmeceuticals Corporate
2. About Us – Christina Cosmeceuticals
3. Christina: Official Store – Professional Cosmetics – Christina Cosmetics
4. About Christina: 40 years, 60 countries, a global network of Christina Houses – Christina Cosmetics
5. О бренде Christina и его основателе
6. O marce Christina — 40 lat, 60 krajów, globalna sieć Christina Houses – Christina Cosmetics
7. אודותינו – כריסטינה ישראל
8. CHRISTINA Houses – Christina Cosmeceuticals Corporate
9. 以色列护肤品牌Christina科蕴兰创始人：受欢迎护肤产品≠好的
10. About Us – Christina Cosmeceuticals Corporate
11. Asaf Shop – Christina Cosmeceuticals
12. About Us – Christina Cosmeceuticals Corporate
13. Christina: Official Store – Professional Cosmetics – Christina Cosmetics
14. Ally Cosmetics International
15. CHRISTINA – it just works – קריסטינה מרכז שיווק
16. Christina: Official Store – Professional Cosmetics – Christina Cosmetics