The Clever Mama brand was established in the late 2000s, with the company beginning operations around 2008–2010 and formally establishing its corporate structure in 2012 following major investments in manufacturing facilities. The company invested approximately RMB 350 million to develop two modern production bases:

• Jinjiang, Fujian (headquarters)
• Chuzhou, Anhui (one of China’s largest professional pudding manufacturing facilities)

The Anhui factory operates approximately 18 automated production lines and employs around 800 workers. The company also established a product research and development center in cooperation with Japanese partners in Iksan, South Korea. 2

Clever Mama is best known for its shelf-stable desserts that do not require refrigeration before opening. Its product portfolio includes:

• Egg pudding
• Caramel pudding
• Fruit pudding
• Yogurt pudding
• Lactobacillus pudding
• Fruit jelly
• Vegetable & fruit jelly
• Chia seed jelly
• Mini dessert cups
• Multi-pack dessert collections

Products are designed for retail supermarkets, convenience stores, wholesalers, and export markets. Most products have a 12-month shelf life and are intended for room-temperature storage. 3

Clever Mama positions itself as a premium dessert manufacturer with an emphasis on food safety and international quality standards. According to the company, its products feature:

• New Zealand milk powder
• Chilean seaweed gel
• Natural fruit juice
• Japanese production technology
• Modern automated manufacturing

The company states that its factories are certified under several international standards, including:

• HACCP
• BRC
• ISO 9001
• ISO 22000
• FDA registration
• HALAL (MUI)

These certifications support exports to a wide range of international markets. 4

Clever Mama exports products to more than 40 countries, including markets in:

• Southeast Asia
• Middle East (GCC countries)
• Europe
• North America
• Australia
• Other international regions

Besides selling its own brand, the company also provides:

• OEM manufacturing
• ODM product development
• Private-label production

This makes Clever Mama both a consumer brand and a contract manufacturer for international food companies. 5

The company maintains an in-house research and development program focused on:

• New dessert flavors
• Packaging innovation
• Texture improvement
• Shelf-life optimization
• International consumer preferences

According to the company, its puddings have undergone taste testing in Japan, Europe, and the United States with reported high consumer satisfaction. 6

Among the recognitions highlighted by the company:

• Superior Taste Award (2-Star) from the International Taste Institute (ITI), first received in 2021 for selected pudding products.
• Participation in drafting and revising China’s national standards for pudding desserts, according to company materials. 7

Clever Mama operates through several business channels:

• Consumer retail products
• International distributors
• Supermarket chains
• OEM manufacturing
• ODM development
• Private-label partnerships

The company regularly exhibits at international food trade shows such as:

• Canton Fair
• SIAL Paris
• ISM Middle East
• Fine Food Australia

to expand its global distribution network. 8

Clever Mama markets itself as a premium dessert brand combining:

• Modern food technology
• International-quality ingredients
• Attractive packaging
• Food safety compliance
• Convenient ready-to-eat desserts

Its primary consumer groups include:

• Children
• Students
• Office workers
• Families
• Young adults seeking convenient dessert options. 9

• Company: Clever Mama Food Co., Ltd.
• Headquarters: Jinjiang, Fujian Province, China
• Manufacturing: Fujian and Anhui, China
• Export Markets: 40+ countries worldwide 10

Clever Mama has grown from a domestic Chinese dessert producer into an international manufacturer of shelf-stable puddings and jelly products. With large-scale production capacity, internationally recognized food safety certifications, and a growing export network, the company has established itself as one of China’s prominent producers of ambient pudding desserts for both its own brand and private-label customers. 11

1. Company Profile-Clever Mama Food Co.,Ltd.
2. Clever Mama Food Co.,Ltd.-Pudding
3. Products-Products-Clever Mama Food Co.,Ltd.
4. FAQ-Clever Mama Food Co.,Ltd.
5. Clever Mama to Showcase Premium Pudding Innovations at the 2026 Canton Fair in Guangzhou-Clever Mama Food Co.,Ltd.
6. BLOG_Clever Mama Food Co.,Ltd.
7. Contact Us-Clever Mama Food Co.,Ltd.
8. 〖巧妈妈食品〗品牌介绍→巧妈妈果冻_巧妈妈布丁-买购APP
9. About Us – Tough Mama
10. CLEVER MAMA Trademark of Fujian Clever Mama Food Co., Ltd. – Serial Number 79391301 – Furm
11. CLEVER MAMA Trademark (USPTO Serial 88474880) | USPTO Record | TrademarkElite