CMF by Nothing is a design-focused consumer electronics brand created by Nothing Technology Limited. Launched in 2023, CMF serves as Nothing’s affordable product line, offering smartphones, audio devices, wearables, and accessories that emphasize thoughtful industrial design, essential features, and competitive pricing. The name CMF stands for Color, Material, and Finish, a term commonly used in industrial design to describe the visual and tactile qualities of a product. [1]

CMF by Nothing was officially introduced in August 2023 and launched its first products in September 2023.

Nothing had already built a reputation for minimalist industrial design and transparent aesthetics. However, its products targeted the mid-range and premium market. To reach a broader audience, the company created CMF as a separate brand focused on affordability while maintaining strong design principles.

Instead of copying Nothing’s transparent look, CMF established its own identity centered on:

• Bold colors

• Premium materials

• Clean industrial aesthetics

• Functional simplicity

• Better value for money

The first CMF lineup included:

• CMF Buds Pro

• CMF Watch Pro

• CMF Power 65W GaN Charger

These products were introduced under the slogan:

“Wonderful by design.” [2]

In industrial design, CMF means:

• Color

• Material

• Finish

These three elements define how a product looks and feels.

Rather than naming the brand after a concept or slogan, Nothing chose a professional design term to emphasize that appearance and materials matter just as much as specifications. [3]

CMF believes that:

• Great design should not be expensive.

• Everyday technology should feel enjoyable.

• Simplicity creates better experiences.

• Products should focus on what users actually need instead of adding unnecessary features.

Unlike many budget brands that compete mainly on specifications, CMF aims to balance:

• Industrial design

• User experience

• Build quality

• Performance

• Price

This mirrors Nothing’s broader mission of making technology feel distinctive rather than generic. [4]

CMF products are known for:

Bold Colors

Instead of traditional black or gray, CMF frequently uses:

• Orange

• Light Green

• Blue

• White

• Black

Orange has become the brand’s signature color.

Minimalism

Products avoid excessive branding and decorative elements.

Material Focus

CMF pays attention to:

• Texture

• Surface finishes

• Grip

• Material quality

Functional Design

Many products incorporate practical touches, such as interchangeable parts or modular accessories. [5]

Smartphones

The CMF smartphone line brings Nothing’s software experience to lower price points.

Examples include:

• CMF Phone 1

• CMF Phone 2 Pro

Key features often include:

• Clean Android experience

• Nothing OS

• Long battery life

• OLED displays

• Distinctive industrial design

• Modular or customizable accessories (on supported models) [6]

Audio Products

CMF offers wireless audio devices designed to provide premium features at accessible prices.

Examples include:

• CMF Buds Pro

• CMF Buds Pro 2

• CMF Neckband Pro

• CMF Headphone Pro

Typical features include:

• Active Noise Cancellation (ANC)

• Long battery life

• Custom EQ

• Low-latency gaming mode

• Multipoint connectivity [7]

Smartwatches

Examples include:

• CMF Watch Pro

• CMF Watch Pro 2

• CMF Watch 3 Pro

Common features:

• AMOLED display

• GPS

• Heart-rate monitoring

• Blood oxygen tracking

• Sleep tracking

• Fitness modes

• Bluetooth calling [8]

Accessories

CMF also produces:

• Fast chargers

• USB-C cables

• Phone accessories

• Modular back covers

• Lanyards

• Wallet accessories

• Watch straps

The accessories are designed to match the brand’s industrial aesthetic. [9]

CMF smartphones run Nothing OS, which is based on Android.

The software emphasizes:

• Minimal bloatware

• Smooth animations

• Clean interface

• Consistent iconography

• Useful customization without heavy visual clutter [10]

Although CMF shares the same parent company, it operates as a distinct brand.

Both brands share similar values around design but target different market segments. [11]

CMF primarily targets:

• Students

• Young professionals

• First-time smartphone buyers

• Budget-conscious consumers

• Users seeking clean Android software

• People who value design as much as specifications

CMF competes with brands including:

• Xiaomi

• realme

• Redmi

• POCO

• Motorola

• Samsung Electronics (Galaxy A-series)

Unlike many competitors, CMF differentiates itself primarily through industrial design and user experience rather than purely hardware specifications.

CMF emphasizes:

• Simplicity

• Industrial design

• Accessibility

• Everyday usability

• Thoughtful materials

• Strong visual identity

The company often describes its products as balancing functionality, aesthetics, and affordability. [12]

Following successful launches, CMF expanded into:

• Smartphones

• Audio devices

• Wearables

• Accessories

In 2025, Nothing announced plans to spin CMF into a standalone company headquartered in India, reflecting the brand’s growing importance and global ambitions. [13]

Despite being a relatively young brand, CMF has gained attention for bringing premium design principles into the budget segment. Its focus on Color, Material, and Finish has helped distinguish it in a crowded market, making industrial design a key part of its value proposition rather than an afterthought. [14]

1. CMF by Nothing

2. Introducing CMF by Nothing – Nothing Community

3. About Us | Nothing

4. About – Nothing Sweden

5. CMF Headphone Pro could easily cost twice as much – and even if the sound is fun and fierce (rather than fully fledged fantastic) they’re still a great buy

6. Nothing spins off its budget brand CMF

7. Nothing’s Budget Brand CMF Won’t Be Releasing A New Phone This Year

8. User Agreement | CMF by Nothing

9. Acceptable Use Policy | CMF by Nothing

10. CMF vs Nothing: What’s the difference? – Tech Advisor

11. CMF by Nothing Debuts Neckband Pro and Buds

12. CMF by Nothing Unveils Debut Products

13. CMF by Nothing: Affordable Products with Timeless Design

14. Фирменный магазин CMF, купить смартфон CMF в Москве