[2]

Coocaa was established in 2006 by Skyworth as its internet-focused television brand. While Skyworth had already become one of China’s largest TV manufacturers, Coocaa was created to appeal to younger consumers seeking affordable smart televisions integrated with online content and internet services. [1]

The company expanded rapidly through China’s growing smart TV market before entering international markets such as:

• Philippines

• Indonesia

• Malaysia

• Vietnam

• India

• Thailand

• Russia

• Germany

• Japan

By 2015, Coocaa had shipped over one million televisions annually. Its growth accelerated after receiving investments from major Chinese technology companies including Tencent, Baidu, and iQIYI, strengthening its AI and smart entertainment ecosystem. [3]

Coocaa belongs to Skyworth Group, one of China’s largest television manufacturers.

Skyworth was founded in 1988 and manufactures televisions, home appliances, networking products, semiconductors, and smart home technologies. The company operates multiple manufacturing facilities and research centers worldwide, supplying products under both the Skyworth and Coocaa brands. [4]

Unlike Skyworth’s premium positioning, Coocaa focuses on:

• Budget-friendly pricing

• Online-first sales

• Young consumers

• Smart home integration

• AI-powered entertainment

Its brand philosophy promotes accessible technology and modern digital lifestyles.

The company’s slogan in many markets is:

“Play in My Style.”

[5]

Coocaa manufactures a wide range of televisions, including:

LED Smart TVs

Entry-level HD and Full HD televisions designed for everyday streaming.

4K UHD TVs

Higher-resolution televisions supporting HDR formats and Dolby technologies.

QLED TVs

Quantum Dot televisions offering:

• Higher brightness

• Wider color gamut

• Improved contrast

Mini LED TVs

Premium televisions featuring:

• Local dimming

• Higher peak brightness

• Better HDR performance

• Enhanced gaming support

Google TVs

Many international models include:

• Google TV

• Google Assistant

• Chromecast built-in

• Google Play Store

Coolita OS Models

Some regions receive televisions running Coolita OS, a lightweight Linux-based operating system optimized for affordability and faster performance. [6]

Coocaa developed its own operating system known as Coocaa OS, designed specifically for smart televisions.

Features include:

• Voice control

• Streaming apps

• AI recommendations

• Smart home connectivity

• Cloud services

• Personalized content

In some international markets, Coocaa instead ships TVs with Google TV or Android TV, depending on licensing and regional preferences. [7]

Modern Coocaa televisions may include:

• Dolby Vision

• Dolby Atmos

• HDR10

• MEMC motion enhancement

• Eye Care Mode (reduced blue light and flicker)

• Wide Color Gamut

• AI Picture Optimization

• AI Sound Enhancement

• Gaming Mode

• HDMI 2.1 (selected models)

• eARC

• Wi-Fi and Bluetooth connectivity

[8]

Coocaa benefits from Skyworth’s extensive manufacturing network, with production facilities in multiple countries. The company also operates several research and development centers focused on display technology, AI software, and smart home products. [9]

Coocaa has expanded beyond China into more than 40 countries.

Major markets include:

• China

• Philippines

• Indonesia

• Malaysia

• Vietnam

• India

• Thailand

• Japan

• Germany

• Russia

• Middle East

• Africa

The brand emphasizes localized products and region-specific software platforms. [10]

Coocaa has collaborated with several major technology companies, including:

• Tencent

• Baidu

• iQIYI

These partnerships have supported cloud services, AI features, streaming content, and smart TV ecosystem development. [11]

One notable international sponsorship was Coocaa’s partnership with the 2019 Southeast Asian Games (SEA Games), helping raise brand awareness across Southeast Asia. [12]

Coocaa positions itself as an internet lifestyle brand with values centered on:

• Innovation

• Simplicity

• Creativity

• Youth culture

• Smart living

• Affordable technology

Its marketing encourages exploration of connected lifestyles through accessible consumer electronics. [13]

Beyond televisions, Coocaa also offers or has introduced:

• Smart monitors

• Streaming devices

• Wireless routers

• Audio products

• Smart home accessories

• Display technologies

Availability varies by region. [14]

Coocaa is generally recognized as a value-oriented brand, offering competitive specifications at lower prices than many premium manufacturers. Its TVs are often compared with brands such as TCL, Hisense, Xiaomi, and Realme in the budget and mid-range segments.

Strengths commonly noted include:

• Good value for money

• Modern smart TV features

• Attractive industrial design

• Broad selection of screen sizes

Trade-offs may include fewer premium features or more basic image processing on entry-level models compared with flagship offerings from higher-priced brands. [15]

• 2006 – Coocaa brand established.

• 2013 – First generation of Coocaa internet TVs launched.

• 2015 – Annual TV shipments surpassed one million units.

• 2017 – Tencent invested in Coocaa.

• 2018 – Baidu invested, strengthening AI initiatives.

• 2019 – Expanded across Southeast Asia and partnered with the SEA Games.

• 2020 – Coocaa OS user base reached tens of millions worldwide.

• 2020s – Expanded lineup with Google TV, QLED, and Mini LED products for international markets. [16]

• Skyworth Group

• Tencent

• Baidu

• iQIYI

1. Coocaa

2. About Us – Coocaa Smart Televisions

3. Tentang Coocaa – Website Resmi Coocaa Indonesia

4. Giới thiệu về tivi Coocaa

5. COOCAA

6. Anyone got bad experience with COOCAA TV?