About Dazz
Overview
| Attribute | Details |
|---|---|
| Brand | Dazz |
| Industry | Household cleaning products |
| Product category | Dishwashing and household cleaning |
| Owner | Lamoiyan Corporation |
| Country of origin | Philippines |
| Introduced | Late 1980s–early 1990s (exact launch year not publicly documented) |
| Availability | Philippines |
| Distribution | Supermarkets, groceries, wholesalers, Lazada, Shopee, and traditional retail stores |
Dazz is a Filipino household cleaning brand specializing in dishwashing and home cleaning products. It is owned and manufactured by Lamoiyan Corporation, one of the Philippines’ largest locally owned consumer products companies and best known for the Hapee toothpaste brand. Dazz is positioned as an affordable yet effective cleaning solution for Filipino households, with products widely available in supermarkets, convenience stores, wholesale outlets, and major e-commerce platforms including Lazada Philippines. [1]
History
Dazz was developed by Lamoiyan Corporation as part of its expansion beyond oral care into household cleaning products. While Lamoiyan is internationally recognized for Hapee toothpaste, the company gradually diversified into several consumer categories, including dishwashing, laundry, disinfectants, and personal care.
The Dazz brand was introduced to provide Filipino consumers with an affordable alternative to multinational dishwashing products while maintaining effective grease removal and cleaning performance. Over the years, the brand expanded from traditional dishwashing paste into liquid dishwashing soap and other household cleaning products. [2]
Parent Company
Dazz is manufactured by Lamoiyan Corporation, a Philippine company founded in 1988 by businessman Cecilio K. Pedro. The company initially became successful through its Hapee toothpaste brand before expanding into household and personal care products.
Besides Dazz, Lamoiyan’s portfolio includes:
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Hapee
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Gumtect
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Kutitap
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Licealiz
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Dewdrops
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MaxiWash
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MaxiBango
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Virusol
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James
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Yoda
The company emphasizes affordable locally made products and has become one of the country’s leading Filipino-owned fast-moving consumer goods manufacturers. [3]
Product Range
Depending on the retailer, Dazz products include:
Dishwashing Paste
The brand’s flagship product, formulated for removing grease from cookware, plates, and utensils. It is commonly sold in tubs and refill packs.
Dishwashing Liquid
Available in several variants and pack sizes, designed for everyday kitchen cleaning.
All-Purpose Cleaner
A multipurpose household cleaner for kitchen and bathroom surfaces.
Laundry Products
Some retailers also list:
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Liquid laundry detergent
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Fabric conditioner
These products extend the Dazz brand into broader household cleaning categories. [4]
Brand Positioning
Dazz targets consumers seeking:
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Affordable household cleaning products
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Strong grease-cutting performance
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Everyday kitchen cleaning
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Value-for-money refills
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Filipino-made brands
Rather than competing as a premium brand, Dazz focuses on accessibility and practical cleaning performance for everyday household use. [5]
Availability
Dazz products are widely distributed throughout the Philippines via:
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Supermarkets
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Grocery chains
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Public markets
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Wholesale stores
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Convenience retailers
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E-commerce platforms such as Lazada and Shopee
The brand is commonly sold in refill pouches and family-sized packaging to suit regular household use. [6]
Trademarks
Lamoiyan has registered trademarks related to the Dazz brand with the Philippine Intellectual Property Office, including:
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DAZZ (for dishwashing liquid and dishwashing paste)
-
DAZZ KILIG KALAMANSI (variant trademark)
These registrations cover cleaning products under Class 3. [7]
Market Presence
Although Dazz competes with larger multinational brands in the Philippine dishwashing market, it has maintained a presence through competitive pricing and nationwide distribution. Consumer discussions frequently mention Dazz as a budget-friendly alternative for dishwashing paste and liquid, particularly among shoppers looking for locally manufactured products. [8]
See Also
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Lamoiyan Corporation
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Hapee
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Gumtect
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Virusol
-
Licealiz
Notes
Some marketplace listings (including those on Lazada) may show a broader Dazz-branded catalog than what is documented in official company materials. Publicly available information about the brand’s exact launch date, product development history, and sales figures is limited, so those details have not been included here.
