About Deepcool
DeepCool (officially Beijing DeepCool Industries Co., Ltd., Chinese: 九州风神) is a Chinese computer hardware manufacturer specializing in PC cooling systems and components for desktop computers. The company is best known for its CPU air coolers, all-in-one (AIO) liquid coolers, PC cases, cooling fans, and power supply units. Founded in 1996, DeepCool has grown into one of the world’s leading brands in thermal solutions for gaming PCs, workstations, and enthusiast computer builds. It serves customers in more than 70 countries through a global distribution network. [1]
Company Overview
| Information | Details |
|---|---|
| Full Name | Beijing DeepCool Industries Co., Ltd. |
| Founded | 1996 |
| Headquarters | Beijing, China |
| Manufacturing | Huizhou, Guangdong |
| Industry | Computer Hardware |
| Specialization | Cooling Solutions & PC Components |
| Products Available In | 70+ Countries |
| Primary Market | PC Gamers, DIY Builders, Enthusiasts, System Integrators |
History
DeepCool was established in 1996 in Beijing, China, initially focusing on thermal management products for desktop computers and industrial applications. During the early years of the personal computer boom, the company concentrated on designing CPU coolers and cooling accessories.
Over time, DeepCool expanded beyond air cooling into:
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All-in-one (AIO) liquid cooling systems
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PC chassis (computer cases)
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Power supply units (PSUs)
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RGB lighting accessories
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PC fans
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Laptop cooling products
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OEM thermal solutions for enterprise customers
Today, the company operates manufacturing facilities in Huizhou, Guangdong, while its headquarters remain in Beijing. It also maintains regional offices in locations including Los Angeles, Eindhoven, Hong Kong, and Taiwan. [2]
Product Categories
DeepCool manufactures a wide range of PC hardware.
CPU Air Coolers
These are among DeepCool’s most recognized products.
Popular series include:
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AK400
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AK500
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AK620
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Assassin Series
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AG Series
These coolers are known for offering strong thermal performance while remaining competitively priced.
AIO Liquid Coolers
DeepCool produces sealed liquid cooling systems for CPUs.
Popular series include:
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LS Series
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LT Series
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LE Series
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Mystique Series
Many models feature:
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ARGB lighting
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LCD status displays (on select models)
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High-performance pumps
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Quiet operation
PC Cases
DeepCool manufactures computer chassis for gaming and workstation PCs.
Popular families include:
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CH Series
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CG Series
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MATREXX Series
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MACUBE Series
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CL Series
Features commonly include:
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Tempered glass panels
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Mesh airflow designs
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Support for large GPUs
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Extensive radiator compatibility
Cooling Fans
Product families include:
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FK Series
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FC Series
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FL Series
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TF Series
Available in:
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PWM
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ARGB
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High static pressure
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High airflow configurations
Power Supply Units (PSUs)
DeepCool offers power supplies ranging from entry-level to enthusiast models.
Examples include:
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PX Series
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PN Series
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DQ Series
Many are:
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80 PLUS Gold certified
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Fully modular
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ATX 3.0 compatible
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PCIe 5.0 ready
Accessories
Additional products include:
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Thermal paste
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Fan hubs
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GPU support brackets
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RGB controllers
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PC accessories
Technology and Manufacturing
DeepCool designs and manufactures many of its own thermal products.
Its manufacturing capabilities include:
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Heat pipe production
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Aluminum fin stack manufacturing
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Vapor chamber technologies
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AIO liquid cooler assembly
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Automated production lines
The company emphasizes in-house research and development, holding numerous patents related to cooling technologies and manufacturing processes. It also states that its factories maintain ISO-certified quality and environmental management systems. [5]
Design Philosophy
DeepCool focuses on four primary principles:
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Performance
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Reliability
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Industrial design
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Value
The company aims to balance thermal efficiency, acoustics, aesthetics, and affordability, making its products popular among DIY PC builders and gamers. [6]
Brand Identity
In 2021, DeepCool introduced a new corporate logo and visual identity. The redesigned branding was intended to better reflect the DIY PC building community and unify its expanding product lineup. The new logo uses modular square elements to symbolize PC components assembled into a complete system. [7]
Awards and Recognition
DeepCool products have received several international design awards over the years, including:
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Red Dot Design Award
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iF Design Award
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Good Design Award
Many of its CPU coolers—particularly the AK and Assassin series—have also earned favorable reviews from major PC hardware publications and reviewers for their performance-to-price ratio. [8]
Market Position
DeepCool competes with several major PC hardware manufacturers, including:
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Noctua
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Corsair
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Cooler Master
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be quiet!
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NZXT
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Thermalright
DeepCool is generally regarded as a strong value-oriented brand, offering products that often deliver high-end cooling performance at more accessible prices than many premium competitors.
Global Presence
DeepCool products are sold through:
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Online retailers
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Computer hardware stores
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Regional distributors
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System integrators
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OEM partnerships
The company reports that its products are distributed in more than 70 countries, serving consumers as well as enterprise and industrial customers. [9]
Reputation Among PC Builders
DeepCool has built a strong reputation within the DIY PC community for:
Strengths
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Excellent cooling performance
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Competitive pricing
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Modern industrial designs
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Wide product compatibility
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Strong airflow-focused case designs
Common Criticisms
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Software for certain digital-display products has received mixed feedback.
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Product availability can vary between regions.
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Warranty and support experiences differ by local distributor. [10]
Notable Products
Some of DeepCool’s best-known products include:
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AK400
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AK620
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Assassin IV
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LS720
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LT720
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Mystique Series
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CH560
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CH780
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MACUBE Series
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PX1000G PSU
These products are widely used in gaming PCs, creator workstations, and enthusiast desktop builds.
Mission
According to the company, DeepCool’s mission is to provide high-performance PC hardware and thermal solutions through innovation, quality manufacturing, and customer-focused design. The company continues to expand its portfolio while emphasizing energy efficiency, research and development, and modern PC building trends. [11]





