Foundation: 1994–1999

Delux was established in China in 1994. According to corporate records, the company released its brand strategy in 1996, commenced overseas business in 1998, and opened a German branch in 1999. This early international expansion indicates that Delux was not developed solely as a domestic Chinese label but sought global markets from a relatively early stage.

Expansion: 2000–2004

The early 2000s marked a significant period of development for the company:

• 2000: Delux established a factory in Bao’an, Shenzhen.
• 2002: The company obtained ISO 9001 certification.
• 2003: Delux introduced its first-generation vertical mouse, which received a German Red Dot Award.
• 2004: The company formed a strategic alliance with Intel.

The 2003 vertical mouse was pivotal to the brand’s identity, establishing ergonomic mice as one of Delux’s most recognisable product categories.

Manufacturing expansion: 2007–2015

Delux continued to expand its manufacturing and infrastructure capabilities during this period. Its factory relocated to Shenzhen Pingshan Science Park in 2007, and its offices moved to the Longhua Delux Science and Technology Innovation Park in 2015. These moves reflected the company’s evolution from a conventional peripheral manufacturer into a larger technology and manufacturing organisation.

Modern Delux

In the late 2010s and 2020s, Delux increasingly categorised its consumer products into three primary areas: gaming, ergonomics, and office productivity. The current international website lists gaming products such as mice, keyboards, combos, single-handed keypads, headphones, cases, fans, and RGB mousepads, alongside dedicated ergonomic and office lines.

Ergonomic mice

Ergonomic mice are the product category most strongly associated with Delux. The company’s philosophy developed around the premise that conventional mice can cause discomfort during prolonged use, leading to experimentation with alternative hand positions and vertical designs.

A prominent example is the M618 series, which utilises a vertical or angled form factor intended to maintain the hand and wrist in a more natural position. Models such as the M618AIR are marketed specifically as ergonomic vertical mice for small-to-medium hands. Unlike many mainstream gaming peripheral brands where ergonomic products are occasional side projects, these devices have been central to Delux’s identity for decades.

Gaming mice

Delux maintains a substantial gaming portfolio designed around characteristics expected of modern gaming peripherals. These include lightweight designs, high-performance sensors, programmable controls, low-latency wireless connectivity on selected models, RGB lighting, and competitive FPS-oriented form factors. The company describes its gaming philosophy as pursuing a precise and efficient gaming experience.

Models such as the M800, M820, M900, and other M-series products have helped establish Delux within the competitive market of Chinese gaming peripheral manufacturers.

Keyboards

The company produces both gaming and ergonomic/office keyboards. The range spans conventional office models as well as gaming-oriented keyboards featuring mechanical switches, programmable controls, wireless connectivity, and other features common in contemporary enthusiast hardware.

Office peripherals

Delux’s office range prioritises productivity and comfort over competitive gaming specifications. This category includes office mice, ergonomic mice, keyboards, and mouse-and-keyboard combinations. The stated goal is to design efficient and convenient office equipment that complements the company’s gaming and ergonomic lines.

Other gaming accessories

Beyond mice and keyboards, Delux has expanded into a broader ecosystem of gaming equipment. This includes headsets, gaming cases, cooling fans, RGB mousepads, gaming combos, and single-handed gaming keypads, allowing the company to compete as a comprehensive peripheral brand rather than solely a mouse manufacturer.

A distinguishing characteristic of Delux is its emphasis on human-centred design. The company describes its approach as exploring the relationship between people and technology to create peripherals that fit naturally into how users work, create, and live.

This philosophy is particularly evident in its ergonomic products. While traditional computer mice generally require the palm to face downward, vertical mice rotate the hand towards a handshake-like position to reduce forearm rotation. Delux’s extensive history with vertical mice gives it a distinct identity compared to companies focused almost exclusively on gaming specifications.

Delux has received various design accolades throughout its history. The company states that its first-generation vertical mouse received a German Red Dot Award in 2003. More recently, products including the M627, M628, and T6 received iF Design Awards in 2019 according to company publications. Delux has also listed design patents associated with products such as the T6, T8, T9X, and M700.

These recognitions highlight that the brand has historically competed on industrial and ergonomic design in addition to specifications and price.

Delux occupies a specific niche in the computer peripheral industry. It is not generally positioned in the same premium tier as brands like Logitech, Razer, or SteelSeries, nor is it an anonymous generic manufacturer. Instead, it has developed a reputation based on Chinese manufacturing scale combined with ergonomic design, gaming features, and competitive pricing.

Its ergonomic mice serve as a primary point of differentiation. As the rise of Chinese enthusiast peripheral companies has created a more competitive market where advanced features appear in lower-priced products, Delux participates in this trend through lightweight gaming mice and feature-rich peripherals.

The stated corporate vision of Delux is to build a world-renowned peripheral brand and provide high-quality services globally. Its mission emphasises science, innovation, and cost leadership with the aim of making technology accessible to a wider audience. Corporate values are listed as innovation, synergy, and hard work. This informs a product strategy that combines sophisticated designs with prices accessible to a broader consumer base.

Delux is fundamentally a Chinese technology and manufacturing company with operations centred in Shenzhen. Peripheral products are exported internationally, with overseas business established since the late 1990s. The current website provides purchasing channels for markets including Mercado Libre, AliExpress, Shopee, Wildberries, and Amazon across several regions. This international distribution network facilitates the availability of Delux products outside China, particularly through online marketplaces relevant to Philippine consumers.

The Chinese name associated with the brand is 多彩 (Duōcǎi). In English-language markets, the company uses Delux as its consumer-facing brand. The Chinese corporate site identifies the business as 多彩科技, while the international site uses Delux Technology. Consequently, products labelled Delux / 多彩 represent the same peripheral brand rather than unrelated entities.

• Ergonomics: The long-running development of vertical mice remains the brand’s most distinctive characteristic.
• Value: Delux typically targets consumers seeking substantial features without flagship-brand pricing.
• Gaming: The company has expanded significantly into competitive gaming peripherals, particularly mice.
• Industrial design: Design awards and ergonomic experimentation have been recurring themes throughout its history.
• Wide product range: The company now covers gaming, office, and ergonomic categories rather than concentrating exclusively on one peripheral type.

Delux is a Shenzhen-based Chinese computer peripheral brand founded in 1994 with over three decades of industry history. Its most distinctive contribution has been a sustained focus on ergonomic and vertical mice, beginning with a Red Dot-recognised model in 2003. Over time, the company expanded into keyboards, gaming mice, accessories, and office peripherals.

Today, Delux functions as a mid-market, value-oriented peripheral manufacturer with particular strengths in ergonomics and gaming mice. Its appeal lies in combining Chinese manufacturing scale with designs that are often more unconventional than those of traditional mainstream peripheral companies.