The legal ownership structure can appear complex because the business has used names including Parfums de Coeur, PDC Brands, and PDC Wellness. Current legal materials identify Dr Teal’s as a registered trademark of PDC Brands and its affiliates, while PDC Wellness terms identify Parfums de Coeur, Ltd. and affiliated companies as the operators of PDC’s web properties.

Origins

Dr Teal’s developed around the long-established consumer use of Epsom salt, whose chemical name is magnesium sulfate. The brand’s identity subsequently expanded from traditional bath salts into a much broader wellness and personal-care range.

Trademark records provide a useful indication of the brand’s commercial history. The DR TEAL’S trademark was registered in the United States in 2005, with records indicating first use in commerce in 2004. A later trademark registration specifically covering Epsom salts and topical analgesics also records first use dating to April 2004.21

An important point is that the “Dr. Teal” name is a brand name rather than the identity of a particular living doctor. U.S. trademark records explicitly state that the name does not identify a particular living individual.5

Acquisition by Parfums de Coeur

Dr Teal’s later became part of Parfums de Coeur, the company behind what became PDC Brands. Canadian trademark records show that the Dr Teal’s Therapeutic Solutions trademark was transferred from Advanced Beauty, Inc. to Parfums de Coeur in 2014.3

Around this period, PDC was building a portfolio of mass-market beauty and personal-care brands. In 2015, PDC described Dr Teal’s as its #1 Adult Bath Care brand and identified it as one of its core brands.4

Over time, the company broadened Dr Teal’s beyond traditional Epsom salt products into a much larger bath-and-body wellness ecosystem.

The brand name deliberately has a clinical and wellness-sounding identity. However, it is important not to interpret “Dr” as meaning that the products are produced or endorsed by a particular physician. Trademark documentation states that “DR TEAL’S” does not identify a particular living individual.5

The name therefore functions primarily as a brand identity, while the company’s marketing emphasizes minerals, botanicals, essential oils, and wellness rituals.

Dr Teal’s describes its philosophy around a relatively simple idea: small restorative moments can make a big difference in how people feel.

The modern brand presents bathing and body care not merely as hygiene but as wellness rituals. Its official description emphasizes reconnecting with body, mind, and mood through activities such as a warm bath or mindful shower.1

Its brand proposition can essentially be summarized as a progression from bathing to relaxation, sensory experience, self-care, and everyday wellness. This is why many Dr Teal’s products combine minerals, essential oils, fragrance, botanicals, moisturizers, skin-care ingredients, and relaxation-oriented product names.

Rather than positioning itself exclusively as a conventional skin-care company, Dr Teal’s sits at the intersection of bath care, personal care, and consumer wellness.

Epsom salt is arguably the defining ingredient and product category of Dr Teal’s. Chemically known as magnesium sulfate (MgSO₄), Dr Teal’s describes magnesium as being at the heart of the brand and markets it as the “relaxation mineral.”6

The brand sells multiple types of Epsom salt and soaking products, including Pure Epsom Salt, Lavender Epsom Salt, Fragrance-free Epsom Salt, Pre- & Post-Workout Epsom Salt, foot soaks, blended mineral soaks, and Epsom salt products combined with botanicals and essential oils.

For example, its current product range includes Pre & Post Workout with Menthol, Soothe & Sleep with Lavender, Fragrance Free Pure Epsom Salt, Glow & Radiance with Vitamin C & Citrus, and Calm & Serenity with Rose & Milk.7

The brand also states that its magnesium is sourced in the United States and purified to pharmaceutical-grade standards for its Epsom salt products.8

Scientific distinction

Dr Teal’s marketing frequently discusses the benefits of Epsom salt baths, magnesium, and relaxation. Those marketing claims should not automatically be interpreted as proof that bathing in Epsom salt significantly increases the body’s magnesium levels or treats medical conditions. The safest way to understand the core product is as a bath and self-care product containing magnesium sulfate, rather than as a replacement for medical treatment or dietary magnesium supplementation.

Dr Teal’s has expanded considerably beyond its original Epsom-salt identity.

Epsom salts and bath soaks

This remains the brand’s signature category. Examples include Pure Epsom Salt, Lavender, Eucalyptus & Spearmint, Pre & Post Workout, Fragrance Free, Rose & Milk, Vitamin C & Citrus, Prebiotic Lemon Balm, and Magnesium blends. These products are generally designed to be dissolved in bath water.9

Foaming bath

Dr Teal’s also sells foaming bath products, combining bubbles, fragrance, essential oils, and other ingredients with the brand’s bath-care positioning. Current examples include Glow & Radiance, Calm & Serenity, and Black Elderberry with Vitamin D.9

Body wash

The company has developed a substantial body-wash portfolio. Examples include Soothe & Sleep with Lavender, Relax & Relief with Eucalyptus & Spearmint, Nourish & Protect with Coconut Oil, Soften & Moisturize with Shea Butter & Almond Oil, Prebiotic Lemon Balm with Sage & Thyme, Melatonin with Chamomile & Lavender, and Restorative Minerals with Magnesium, Zinc & Potassium.10

This represents an important evolution in the brand, as the Dr Teal’s experience no longer requires having a bathtub.

Body lotions and moisturizers

Dr Teal’s also offers body lotions and related moisturizing products. Formulations can include ingredients such as shea butter, cocoa butter, almond oil, coconut oil, vitamin E, magnesium, zinc, potassium, and essential oils. For example, the Restorative Minerals Body Lotion combines magnesium, potassium, and zinc with cocoa butter, shea butter, and vitamin E.11

Body scrubs

Another major category is the Shea Sugar Body Scrub range. These products combine sugar exfoliation with moisturizing ingredients and different fragrance and ingredient systems, including Rose, Citrus + Vitamin C, Melatonin + Lavender + Chamomile, Prebiotic Lemon Balm, Shea Butter + Almond Oil, and Hemp seed oil varieties.12

Magnesium sprays

Dr Teal’s has also moved into topical magnesium products. Current offerings include Fragrance-Free Magnesium Spray, Bedtime Therapy with Lavender Magnesium Spray, and Wellness Therapy Eucalyptus & Spearmint Magnesium Spray.13 This extends the brand’s magnesium identity beyond the bathtub.

Foot care

Dr Teal’s sells products specifically aimed at foot care, including cooling foot soaks, foot scrubs, and foot creams. Its peppermint and baking-soda cooling foot soak is part of its broader Foot Therapy ritual category.13

Kids

The company also has a children’s range, including products such as Dr Teal’s Kids 3-in-1 Oat & Milk Bath and Kids 3-in-1 Sleep Bath.14

Although formulas differ by product, several ingredients repeatedly appear in Dr Teal’s products.

• Magnesium sulfate: The foundation of the brand’s identity, functioning primarily as the characteristic mineral ingredient in its Epsom-salt products.
• Essential oils: Used heavily for sensory and aromatherapy-oriented positioning. Common examples include lavender, eucalyptus, spearmint, peppermint, rose, citrus, chamomile, lemon, sage, and thyme. The company describes essential oils as an important part of its formula philosophy.1
• Shea butter: Used in moisturizing products, especially body scrubs and lotions.
• Vitamin E: Frequently used in skin-care formulations for its conditioning and antioxidant-associated properties.
• Botanical ingredients: Modern Dr Teal’s products increasingly incorporate ingredients such as lemon balm, elderberry, chamomile, aloe, coconut, hemp seed oil, and various plant oils.

A distinctive aspect of Dr Teal’s modern marketing is that it organizes products not only by type but also by what the consumer wants to feel or accomplish. Its website currently presents categories such as:13

Instead of simply presenting a bottle of body wash, Dr Teal’s increasingly frames products as rituals designed around how consumers want to feel.

Dr Teal’s occupies a distinctive position in the consumer market. It is neither a luxury spa brand, a pharmaceutical company, a dermatological prescription brand, nor a traditional cosmetics house. Instead, it sits closer to mass-market wellness and bath and body care.

PDC describes the brand as its “#1 Specialty Bath Brand.”2 The central proposition is essentially affordable wellness combined with recognizable ingredients, pleasant fragrances, and accessible retail products. This makes Dr Teal’s particularly suitable for consumers who want a spa-like or self-care experience at home without purchasing luxury-priced products.

Dr Teal’s branding is strongly associated with baths, lavender, eucalyptus and botanicals, Epsom salt, magnesium, sleep and bedtime routines, relaxation, body care, aromatic fragrances, and at-home spa experiences.

The packaging generally emphasizes the ingredient or wellness purpose of each product rather than presenting the brand as high-fashion beauty. For example, product names such as “Soothe & Sleep,” “Relax & Relief,” “Glow & Radiance,” “Calm & Serenity,” and “Pre & Post Workout” immediately communicate the intended experience.17

Dr Teal’s currently advertises many of its products as paraben-free, phthalate-free, and cruelty-free. Some products are additionally described as vegan. However, this should be checked product-by-product rather than assuming that every formulation has identical certifications or ingredients.14

For example, its Prebiotic Lemon Balm Body Wash is described by the company as paraben-free, phthalate-free, cruelty-free, and vegan.14

Dr Teal’s is part of the broader PDC organization. PDC’s portfolio includes brands such as Dr Teal’s, Cantu, Bodycology, Body Fantasies, BOD Man, Eylure, Elegant Touch, and The Healing Garden.15

PDC’s current website describes itself as a wellness and personal-care company focused on making its brands broadly accessible. Its legal documentation identifies Dr Teal’s as a registered trademark of PDC Brands and its affiliates.16

A traditional Epsom salt brand might essentially sell magnesium sulfate crystals intended to be dissolved in a bath for soaking. Dr Teal’s has built a much larger ecosystem around that basic concept by combining Epsom salt with fragrance, essential oils, botanicals, skin care, wellness positioning, and ritual-based marketing.

That expansion is arguably the key to understanding the brand’s success, as the company has transformed Epsom salt from a relatively utilitarian household product into a lifestyle and self-care product.

Several factors help explain Dr Teal’s distinctive position:

1. A simple hero product: Epsom salt is easy for consumers to understand.
2. Strong sensory experience: Bath salts, essential oils, and fragrances create an experience beyond functional skin care.
3. Affordable positioning: The brand targets everyday consumers rather than only the luxury-spa market.
4. Broad product expansion: A customer can move from Epsom salt to body wash, scrub, lotion, bath oil, and magnesium spray without leaving the brand.
5. Wellness trend: The brand benefited from growing consumer interest in self-care, at-home spa experiences, sleep routines, stress reduction, wellness rituals, bath culture, and aromatherapy.
6. Strong product architecture: Names such as Soothe & Sleep, Relax & Relief, and Glow & Radiance make products relatively easy to shop based on desired outcome.

The brand’s entire consumer experience can be described as turning an ordinary bath or body-care routine into an inexpensive, sensory wellness ritual. Its most recognizable formula combines minerals, fragrance, essential oils, skincare, and ritual. That formula is repeated across much of the company’s portfolio.

The biggest distinction is that Dr Teal’s does not sell only products; it sells a concept of relaxation. For example, lavender Epsom salt is marketed as part of a sleep and relaxation ritual rather than simply as magnesium sulfate. Likewise, eucalyptus is linked to relaxation and recovery, peppermint to refreshing foot care, citrus to uplifting glow, rose to calm serenity, melatonin with lavender and chamomile to bedtime, and magnesium to recovery and relaxation. The result is a brand that combines functional personal care with emotional and sensory marketing.

As of 2026, Dr Teal’s appears to be continuing to broaden its definition of wellness. The official product catalog now includes traditional Epsom salts alongside magnesium sprays, prebiotic products, mineral blends, skin-renewal products, deodorant, body washes, lotions, scrubs, children’s products, and other personal-care products.18

Recent products also show the brand experimenting with concepts such as prebiotics, microbiome-friendly skin care, magnesium combined with zinc and potassium, vitamin C, melatonin, hemp seed oil, and specialized mineral blends.1920 This suggests a transition from being primarily an “Epsom salt company” toward being a broader accessible wellness and body-care brand.

Dr Teal’s is a mass-market American bath, body, and wellness brand founded commercially around 2004 and best known for Epsom salt products. It combines magnesium sulfate, essential oils, fragrances, botanicals, and skin-care ingredients to create affordable at-home self-care products. Its range has expanded from bath salts into body washes, scrubs, lotions, oils, magnesium sprays, foot care, and children’s products. The brand is part of the PDC organization and positions itself around accessible everyday wellness and turning ordinary routines into restorative rituals.19

1. About Us – Dr Teal’s
2. Dr Teal’s | Restorative power of minerals and botanicals in everyday routines
3. DR TEAL’S Trademark of PARFUMS DE COEUR, LTD. – Registration Number 2964101 – Serial Number 78411824 :: Justia Trademarks
4. DR TEAL’S Trademark of Parfums de Coeur, Ltd. – Registration Number 4928530 – Serial Number 86460094 :: Justia Trademarks
5. Canadian Trademarks Details: DR. TEAL’S THERAPEUTIC SOLUTIONS — 1449064 — Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada
6. The Power of Magnesium – Dr Teal’s
7. Products – Dr Teal’s
8. Dr Teal’s Prebiotic Lemon Balm with Sage & Thyme Pure Epsom Salt Soaking Solution – Dr Teal’s
9. Dr Teal’s Black Elderberry with Vitamin D Foaming Bath – Dr Teal’s
10. Products – Dr Teal’s
11. Dr Teal’s Restorative Minerals with Magnesium, Zinc, & Potassium Body Lotion – Dr Teal’s
12. Products – Dr Teal’s
13. Everyday Rituals – Dr Teal’s
14. Dr Teal’s Prebiotic Lemon Balm with Sage & Thyme Body Wash – Dr Teal’s
15. Who Owns Dr Teal’s? PDC Brands and CVC Capital – LegalClarity
16. USPTO TTABVUE. Trademark Trial and Appeal Board Inquiry System
17. DR TEAL’S IS CHAMPIONING PEAK PERFORMANCE THROUGH ATHLETIC RECOVERY WITH GARRETT WILSON, DERRICK HENRY, AARON DONALD, CALEB WILLIAMS, AND MARVIN HARRISON JR.
18. LEADING WELLNESS BRAND DR TEAL’S EXTENDS PARTNERSHIP WITH ALL-PRO ATHLETES AARON DONALD AND DERRICK HENRY TO SHARE THE ULTIMATE RECOVERY REGIMEN FOR ANOTHER CONSECUTIVE YEAR
19. Leading Personal Care Brand, Dr Teal’s, Launches New Facial Toner Line With Certified Organic Witch Hazel & Essential Oils
20. Dr Teal’s Introduces Aluminum Free Deodorants That Provide Clinically Proven All-Day Protection
21. Statement of Use for Dr Teal’s