The earliest publicly documented EECOO trademark record dates to 2016. The original U.S. application was filed under the name of Shenzhen Shi Yibai Network Technology Co., Ltd., with the trademark subsequently associated with Shenzhen Zhongyisheng Technology Co., Ltd. 5.

The U.S. trademark record indicates that EECOO claimed first use in commerce in 2015, preceding the U.S. trademark application by roughly one year. The mark was published for opposition in October 2016 and registered in December of that year. A statement of continued use was subsequently accepted in 2023 5.

EECOO also has a European Union trademark record belonging to Shenzhen Zhongyisheng Technology Co., Ltd. That registration covers a considerably broader assortment of categories, including hand tools, kitchen utensils, household products, lamps, heating equipment, water dispensers, and related goods 6.

Public trademark records identify Shenzhen Zhongyisheng Technology Co., Ltd. as the owner of the principal EECOO trademark. The company’s location is recorded as Shenzhen, Guangdong, China 18.

However, publicly available information about EECOO’s corporate structure, manufacturing facilities, workforce, revenue, and management is relatively limited compared with large consumer-electronics companies. Consequently, it would be inaccurate to describe EECOO as a conventional vertically integrated manufacturer without additional corporate documentation.

This distinction is important because products sold under the EECOO name may be manufactured or supplied through third-party manufacturers. For example, marketplace-analysis sources have identified Hotyin as a manufacturer associated with a substantial portion of products listed under the Eecoo name, while products can also be sold by different marketplace sellers 13.

EECOO’s product portfolio is broad. Its documented trademark classifications originally centered heavily on lighting and environmental-control products, while later marketplace listings show a much wider assortment.

Lighting

Lighting appears to be one of EECOO’s most recognizable categories. Products associated with the brand include:

• LED reading lights
• Clip-on book lights
• Rechargeable work lights
• COB inspection lamps
• Flashlights
• Headlamps
• Camping lights
• Magnetic work lamps
• Diving/underwater lights
• Replacement LED bulbs

An EECOO user manual for one of its reading lights specifies a 14-LED light source, a 1,000 mAh integrated battery, adjustable color temperature from 2,700K to 6,500K, and multiple brightness settings 16. Third-party marketplace catalogues likewise show EECOO products such as rechargeable COB work lights with magnetic bases and hooks, LED book lights, and high-output diving flashlights 2829.

Household products

The EECOO name is also found on miscellaneous household products and accessories. Marketplace listings include items for storage, organization, home maintenance, personal care, and other everyday applications. Walmart’s marketplace, for example, has carried EECOO-branded products ranging from cotton storage bags to reptile accessories and other household goods 7. Listings have also included learning toys, camping furniture, and emergency preparedness items 252627.

Tools and workshop products

Tools and workshop illumination represent another significant part of the brand’s online presence. Examples include:

• Inspection lamps
• Magnetic work lights
• Flexible-arm lamps
• Workshop lighting
• Automotive repair lights
• Portable task lights
• Various hand and household tools

A European trademark filing for EECOO also lists hand-operated tools, agricultural implements, scissors, kitchen implements, and other household/tool categories 6. Product listings in various markets have also included manual kitchen tools such as potato slicers 32.

EECOO appears to operate primarily as an online-marketplace-oriented consumer brand rather than as a traditional brick-and-mortar brand with a highly visible global retail network. Its products have appeared on major e-commerce platforms and through multiple third-party sellers. Current marketplace-analysis data show a large number of individual EECOO listings, with products spanning several unrelated categories 4.

This suggests a business model that emphasizes:

1. Online distribution
2. Low-to-mid-priced consumer products
3. Broad product selection
4. Third-party manufacturing/sourcing
5. Marketplace-based sales
6. Rapid introduction of different product variations

This differs from brands such as Philips, Bosch, or Black+Decker, where a comparatively consistent product architecture and corporate manufacturing identity are central to the brand.

EECOO generally occupies the affordable/value-oriented segment of the online consumer-goods market. Third-party marketplace research has reported hundreds of EECOO listings, with many products positioned at relatively modest prices. One 2026 analysis identified more than 180 Amazon listings associated with the brand and described its principal concentration as Tools & Home Improvement 4.

The brand therefore competes less on premium brand prestige and more on price, convenience, product variety, basic functionality, compact designs, rechargeable/battery-powered products, and availability through online marketplaces 9.

Based on the publicly available product portfolio, EECOO can broadly be characterized as a general-purpose online consumer brand. Its most recognizable characteristics are:

• Affordable: Products are generally positioned below established premium lighting and tool brands.
• Practical: Many products are designed around simple everyday problems—reading in bed, illuminating a workbench, repairing a vehicle, camping, or providing emergency lighting.
• Portable: A substantial portion of the portfolio consists of compact, rechargeable, battery-powered, magnetic, or clip-on products.
• Broad: Unlike a specialist lighting company, EECOO has products extending into household, tool, outdoor, personal-care, and miscellaneous categories.
• Marketplace-driven: Its public presence is particularly visible through e-commerce platforms and third-party sellers 1112.

The ownership history is documented in the U.S. trademark record, which records the transfer from Shenzhen Shi Yibai Network Technology Co., Ltd. to Shenzhen Zhongyisheng Technology Co., Ltd. 1418. Additional trademark results for similar marks have been noted in UK databases 2021.

There is a different company called eeCoo Sustentabilidade in Brazil. It should not automatically be treated as the same brand.

Brazilian eeCoo was founded around 2011 and focuses on biodegradable and compostable food packaging made from renewable resources. Its official website describes products made from plant-based materials and its activities in environmental education and sustainability 2810. The company maintains collections and laboratory initiatives related to sustainable materials 222324 and has participated in industry events such as Bioplastics Brazil 31.

Thus:

EECOO (consumer products/lighting) → associated with Shenzhen Zhongyisheng Technology Co., Ltd., China.

eeCoo Sustentabilidade (sustainable packaging) → Brazilian company focused on compostable/biodegradable packaging 1730.

They share a similar name but are not established by available sources as the same corporate entity.

EECOO’s online reputation is difficult to summarize as a single brand-wide rating because its portfolio contains many unrelated products and listings can be supplied by different sellers.

Third-party product databases generally show reasonably strong ratings for individual EECOO products, but these ratings should not be interpreted as a standardized corporate quality rating. For example, one marketplace-analysis source reported an average rating of approximately 4.74 for the products/sellers it analyzed, while also noting that many products were manufactured by Hotyin and sold through sellers such as CHICIRIS 13.

Consequently, evaluating an EECOO product is usually better done model-by-model rather than assuming that every product carrying the EECOO name has identical engineering, manufacturing, or quality standards 19.

EECOO is best understood as a Chinese-associated, online-oriented consumer-goods brand with particular visibility in lighting and practical household/tool products. Its documented trademark history goes back to 2015–2016, and the principal U.S. trademark is owned by Shenzhen Zhongyisheng Technology Co., Ltd. 14.

The brand’s identity is characterized by affordable, functional, highly varied products, especially portable LED lighting and accessories. Rather than being comparable to a major specialist manufacturer with a narrow and deeply developed product ecosystem, EECOO appears closer to the class of e-commerce consumer brands that source a broad range of products and distribute them under a common brand name 15.

1. EECOO Trademark of SHENZHEN ZHONGYISHENG TECHNOLOGY CO., LTD. – Registration Number 5103708 – Serial Number 86963987 :: Justia Trademarks
2. Quem Somos – eeCoo sustentabilidade
3. eecoo Product Guide: 15 Best Things to Buy from eecoo (May. 2026) – Cherry Picks
4. Eecoo Top 20 Products from Tools & Home Improvement Brand – FindThisBest
5. EECOO Trademark (USPTO Serial 86963987) | USPTO Record | TrademarkElite
6. Eecoo – Info on trademark no 015854854 EUIPO, 09/22/2016] · TMDB
7. EECOO
8. eeCoo – Embalagens Descartáveis Sustentáveis e Compostáveis – eeCoo sustentabilidade
9. Our 10 Best Eecoo in the US – March 2026 | bestproductsreviews.com
10. Reduza o impacto ambiental da sua empresa com a eeCoo! – eeCoo sustentabilidade
11. Eecoo Top 20 Products from Lighting Brand – FindThisBest (UK)
12. Eecoo: Los 18 mejores productos de la marca de iluminación – FindThisBest (ES)
13. eecoo シーケンシャルウインカー のパーツレビュー | V40(グレフルキッシー) | みんカラ
14. EECOO Trademark Application of Caran Pawar – Serial Number 90124853 :: Justia Trademarks
15. EECOO Underwater LED Lights, IP68 Waterproof Swimming Pool SPA Lights with Remote Control – BigaMart
16. Eecoo LED Taschenlampe mit 800 Lumen und 1500 mAh Akku für 9,99 Euro bei Amazon – Snipz.de
17. Eecoo Sustentabilidade – Comercio, Importacao E Exportacao Ltda em Goiânia, GO | Embalagens | Solutudo
18. SHENZHEN ZHONGYISHENG TECHNOLOGY CO., LTD. Trademarks Page 1 :: Justia Trademarks
19. eecoo – Brands
20. 11 Trademark Results found for “EECO*” | Trademarkia
21. 11 Trademark Results found for “EECO*” | Trademarkia
22. Coleções – eeCoo sustentabilidade
23. eeCoo Labs – eeCoo sustentabilidade
24. eeCoo Blog – eeCoo sustentabilidade
25. EECOO Emergency Preparedness – Walmart.com
26. EECOO Learning Toys in Toys for Boys – Walmart.com
27. EECOO All Camping Furniture in Camping Furniture – Walmart.com
28. Linterna de Buceo eecoo, LED impermeable 18000 IPX8, Linterna Subacuática, 500M 7 Modos 120 Grados Ángulo de haz ancho, para deportes acuáticos y al aire libre
29. LED Dive Torch, 6000LM Flashlight, 100M Underwater Photography Fill Light with 3 Adjustable Lighting Modes for Diving, Mountaineering, Camping, Hiking, Boating
30. eeCoo sustentabilidade | LinkedIn
31. Registration | Bioplastics Brazil
32. EECOO Alat Pemotong Kentang Manual Potato Slicer Easy to Clean – MD-808 – Silver