About EJDalanon Enterprise
EJDalanon Enterprise (also presented as EJ Dalanon Enterprise and corporately as EJDalanon Incorporated) is a Philippine technology and electronics supplier headquartered in Malolos, Bulacan. The company specializes in computer components, networking equipment, electronic products, security and surveillance systems, and related technology accessories. It operates through online commerce platforms and maintains a direct business presence in Malolos.[1]
The brand identity traces its name to entrepreneur Elton John Dalanon. According to records from the Intellectual Property Office of the Philippines (IPOPHIL), the trademark EJD EJDALANON ENTERPRISE was filed on 15 March 2022 by Elton John Dalanon and Kimberly Dalanon, with the filing explicitly stating that “EJD” represents the initials of the rightful owner, Mr. Elton John Dalanon.[1] While the business currently presents itself online as EJDalanon Incorporated, its trademark and marketplace listings continue to use EJDalanon Enterprise or EJ Dalanon Enterprise.[1]
Overview
| Field | Information |
|---|---|
| Name | EJDalanon Enterprise |
| Other name used online | EJ Dalanon Enterprise |
| Corporate name used on website | EJDalanon Incorporated |
| Industry | Information technology, electronics and technology retail |
| Primary activities | Computer, networking, electronic and security products |
| Location | Malolos, Bulacan, Philippines |
| Founder/brand namesake | Elton John Dalanon |
| Trademark | EJD EJDALANON ENTERPRISE |
| Online retail | Shopee Philippines and other e-commerce channels |
| Website | ejdalanon.com |
History
EJDalanon Enterprise developed as a technology-oriented business serving customers seeking computer, networking, and electronic products. Its brand was formally established in Philippine trademark records through the EJD EJDALANON ENTERPRISE mark, filed in 2022 by Elton John Dalanon and Kimberly Dalanon. The trademark documentation identifies the business address as 641 Tabing Ilog St., Longos, Malolos, Bulacan.[1]
The trademark application covered a specific range of technology sector products, including antennas, Internet-of-Things range extenders, computer network routers, WAN routers, CCTV systems, computer components, and related equipment. This filing provides official documentation of the company’s focus on networking and electronic technology.[1] The mark was subsequently published in the IPOPHIL registered marks publication in November 2022.[1]
Regarding the brand name, the trademark record indicates that while “EJD” refers to Elton John Dalanon, the words “ENTERPRISE” and “EST. 2011” were not claimed separately as exclusive elements of the mark.[1]
Products and business activities
EJDalanon operates primarily as a technology and electronics retailer and supplier. Its product portfolio has expanded beyond basic computer components to encompass a wide range of technology categories:
- Networking equipment: Wi-Fi routers, access points, switches, mesh Wi-Fi systems, VPN routers, and network controllers.
- Computer accessories: Keyboards, docking stations, cables, hubs, and other peripherals.
- CCTV and surveillance: IP cameras, NVRs, PoE switches, and related security equipment.
- Storage products: Portable SSDs and other data-storage devices.[2]
- Smart-home technology: Smart devices, connected-home products, and IoT equipment.
- Gaming equipment: Gaming keyboards, monitors, and networking products.
- Electronic components: Various electronic and computer-related accessories.
The company’s online catalog features products from major international technology brands, including TP-Link, Hikvision, Dahua, Vention, Fantech, Mercusys, Tenda, Huawei, and Lexar.[2] This breadth of inventory positions EJDalanon as a multi-category technology supplier capable of addressing consumer, professional, networking, and business requirements rather than functioning solely as a computer parts retailer.
E-commerce presence
A significant portion of EJDalanon’s operations is conducted through online retail. Its Shopee Philippines storefront operates under the name EJ Dalanon Enterprise and lists thousands of technology products, including networking systems, surveillance equipment, computer peripherals, storage devices, and smart-home technology. Individual product listings on the platform identify the seller as EJ Dalanon Enterprise.
The company also maintains a presence on Lazada Philippines, where listings identify EJ Dalanon Enterprise as the seller for technology products such as Lexar storage devices.[2] Marketplace metrics, including follower counts and store ratings, serve as current snapshots of customer engagement and are subject to change over time.
Corporate identity and location
In its corporate presentation, the company uses the name EJDalanon Incorporated. Its official website describes the organization as a business partner focused on supplying high-quality products and supporting the growth of other businesses, emphasizing quality, dependable service, and a wide product selection. The site also highlights initiatives involving knowledge development, customer assistance, and community feedback. This positioning suggests an evolution from a conventional electronics retailer toward a broader technology supplier and business-to-business partner.
The company’s official website lists its physical location as #641 Tabing Ilog 2 St., Malolos, 3000, Bulacan, Philippines. Public business directories also identify EJDalanon Incorporated as a computer accessories store in Malolos, Bulacan.
Distribution and partnerships
EJDalanon’s activities extend beyond direct online retail into the broader technology distribution ecosystem. The company is identified in distributor information published by PisoFi, which lists Elton John Dalanon / EJDalanon Enterprise among distributors serving areas in the Philippines. This indicates participation in technology distribution alongside direct-to-consumer sales.
Business model
Publicly visible operations suggest that EJDalanon utilizes a multi-channel retail and distribution model comprising:
- Online retail through major Philippine e-commerce marketplaces.
- Direct customer sales through business operations in Bulacan.
- Technology distribution and relationships with other technology businesses.
- Business-oriented supply for networking, surveillance, and computing needs.
- Product sourcing and brand aggregation from established international manufacturers.
This structure allows the company to operate at the intersection of traditional electronics retail and specialized technology distribution.
Brand positioning
EJDalanon Enterprise is characterized as a Philippine technology and electronics supplier with a specialization in networking and connectivity. Its portfolio combines networking infrastructure, surveillance systems, computing hardware, and smart devices, serving a market that includes individual consumers, home users, gamers, small businesses, IT professionals, and organizations requiring security or networking equipment.
