Electrolux is a Swedish multinational home appliance manufacturer and one of the world’s largest producers of household and professional appliances. Founded in 1919, the company has spent more than a century developing products designed to improve everyday living through innovation, functionality, and sustainability. Today, Electrolux products are sold in approximately 120 markets worldwide under several well-known brands, including Electrolux, AEG, Frigidaire, and Zanussi. [1]

• Company Name: Electrolux AB

• Founded: 1919

• Headquarters: Stockholm

• Industry: Home Appliances and Consumer Electronics

• Type: Public Company

• Stock Exchange: Nasdaq Stockholm

• Operating Markets: Around 120 countries

• Employees: Approximately 39,000 (2025)

• Annual Sales: Around SEK 131 billion (2025) [1]

Electrolux traces its roots to the early 20th century. The company was formed in 1919 through the merger of Lux AB, a manufacturer of kerosene lamps, and Svenska Elektron AB, a company specializing in vacuum cleaners. The merger was driven by entrepreneur Axel Wenner-Gren, who believed lightweight vacuum cleaners could become a household necessity.

The company’s first major success came with the Model V vacuum cleaner, which featured runners instead of wheels, making it easier to move around homes. During the 1920s and 1930s, Electrolux expanded internationally through an innovative direct-sales model.

Over the following decades, Electrolux broadened its product range from vacuum cleaners into refrigerators, washing machines, ovens, dishwashers, air conditioners, and many other home appliances. Growth was accelerated through acquisitions of well-known appliance brands around the world. [1]

Electrolux’s purpose is:

“Shape living for the better.”

The company aims to improve everyday life by creating products that enhance:

• Food preparation

• Clothing care

• Home cleanliness

• Personal wellbeing

• Energy efficiency

• Environmental sustainability

Its product development focuses on combining Scandinavian design, technology, and sustainability to create practical household solutions. [1]

Electrolux manufactures a wide variety of appliances, including:

Kitchen Appliances

• Refrigerators

• Freezers

• Ovens

• Cooktops

• Range hoods

• Microwaves

• Dishwashers

Laundry Appliances

• Washing machines

• Washer-dryer combinations

• Dryers

Cleaning Appliances

• Vacuum cleaners

• Cordless stick vacuums

• Robotic vacuum cleaners

• Wet and dry cleaners

Small Appliances

• Air purifiers

• Water purifiers (in selected markets)

• Coffee machines

• Kitchen mixers

• Blenders

Professional Equipment

• Commercial laundry systems

• Professional kitchen equipment

• Food-service solutions

• Hospitality appliances

[1]

Electrolux has introduced numerous innovations throughout its history, including:

• Lightweight vacuum cleaner designs

• Early robotic vacuum cleaners

• Steam-assisted ovens

• Energy-efficient refrigeration systems

• Smart connected appliances

• AI-assisted cooking features

• Sustainable washing technologies that reduce water and electricity consumption

Research and development remain central to the company’s strategy, particularly in smart-home integration and environmentally responsible product design. [1]

Sustainability is a major strategic priority for Electrolux. The company works to:

• Reduce carbon emissions

• Increase the use of recycled materials

• Improve energy efficiency

• Reduce water consumption

• Design products for easier repair and recycling

• Support circular economy initiatives

Its sustainability efforts cover manufacturing, supply chains, packaging, and product life cycles. [1]

Electrolux owns or markets several well-known appliance brands, including:

• Electrolux

• AEG

• Frigidaire

• Zanussi

• Westinghouse (in selected markets)

• Electrolux Professional (professional equipment)

These brands allow the company to serve different customer segments and regional markets. [1]

Electrolux products are widely sold across:

• Europe

• North America

• Latin America

• Asia-Pacific

• Middle East

• Africa

The company operates manufacturing facilities, research centers, and sales organizations across multiple continents, making it one of the leading global appliance manufacturers. [1]

Electrolux competes with major global appliance manufacturers such as:

• Whirlpool Corporation

• LG Electronics

• Samsung Electronics

• Haier

• Bosch

• Midea Group

It is recognized as one of the largest appliance manufacturers globally by revenue and market reach. [2]

Electrolux is associated with:

• Scandinavian design

• Functional innovation

• High-quality engineering

• Energy-efficient appliances

• Modern home solutions

• Sustainable living

Its products are positioned primarily in the mid-range to premium appliance market.

As of 2025, Electrolux is led by Yannick Fierling, who became President and CEO on January 1, 2025, succeeding Jonas Samuelson. [2]

1. Company stories – Electrolux Group

2. Electrolux names appliances veteran Fierling as new CEO