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About Emaux

Emaux is an international water-technology and swimming-pool equipment brand specialising in pool, spa, water-treatment, and aquatic-recreation systems. The company operates under Emaux Water Technology Co., Ltd., with corporate headquarters in Hong Kong and manufacturing and operational facilities in China and Europe. According to the company, Emaux has more than 40 years of experience in the swimming-pool industry and distributes its products through a network spanning more than 100 countries.[1]

Basic information

Item Information
Brand Emaux
Company Emaux Water Technology Co., Ltd.
Industry Swimming pools, water treatment, spa & aquatic equipment
Origins Hong Kong
Brand launched 1997
Corporate headquarters Wan Chai, Hong Kong
Main production base Zhongshan, Guangdong, China
European base Barcelona area, Spain
Main markets Global; 100+ countries according to Emaux
Product focus Filtration, pumps, disinfection, lighting, cleaning, heating, pool fittings and water features
Target customers Residential, commercial and public aquatic projects
Official website emauxgroup.com

The current Emaux corporate structure identifies the Hong Kong office as its global business-development and sales headquarters, the European operation as a design, sales, and technical-support centre, and the China facility as a product-development, production, and quality-control centre.[1]

History

Emaux’s history extends beyond the launch of the Emaux brand itself.

1984 — The beginning

The company’s history began in Hong Kong with the establishment of Arthur Swimming Pool Service Co. Ltd. in 1984. This provided the foundation for the company’s later involvement in swimming-pool construction, equipment, and services.[1]

1988 — Pool construction

In 1988, Arthur Engineering Co. Ltd. expanded the business into swimming-pool construction services in Hong Kong and China.[1]

1990 — Equipment distribution

The company began distributing swimming-pool equipment in Hong Kong and China in 1990. This marked a significant step towards becoming a manufacturer rather than solely a pool-service company.[1]

1997 — Emaux brand launched

The Emaux brand was launched in 1997, coinciding with the establishment of its manufacturing arm as the business expanded. This year is generally cited as the founding of the Emaux brand, distinct from the 1984 establishment of the predecessor business.[1]

2000–2003 — International expansion

Emaux began exporting to the Asia-Pacific region in 2000 and subsequently expanded into Europe, the Middle East, and Latin America from 2003.[1]

2007 — Major China manufacturing facility

In 2007, Emaux opened an approximately 80,000 m² production facility in Zhongshan, Guangdong, China. The company describes this facility as a centre for innovation, product testing, development, and in-house manufacturing of its pool-equipment range.[1]

2008–2012 — Signature product families

The company developed major product lines including the Max Filter series, launched in 2008, and the E-Lumen LED lighting series, launched in 2012.[1]

2012 — European operation

Emaux established a European base of operations with a sales and service office in Barcelona, Spain.[1]

2014–2015 — Variable-speed pumps

Emaux entered the variable-speed pump segment with the E-Power variable-speed pump in 2014, followed by the Super Power variable-speed pump in 2015.[1]

2020 — Motor manufacturing and Hong Kong headquarters

In 2020, the company established a 20,000 m² motor-production plant and opened a new Hong Kong corporate headquarters.[1]

2022 — Further expansion

In 2022, Emaux established a Hong Kong technology division, opened a European production facility, and introduced products including the Galaxy cartridge-filter series and Ultra-Power pump.[1]

Product portfolio

Emaux maintains a broad portfolio covering pool-water circulation and treatment ecosystems rather than focusing on a single component category.

Filtration

Filtration is one of Emaux’s core product categories. Products include:

  • Max Filter MFV/MFS series
  • Volumetric Filters
  • Galaxy cartridge filters
  • Commercial filters
  • Horizontal sand filters
  • Gelcoat filters
  • Filter media
  • Cartridge-filter elements

The Max series is one of Emaux’s better-known filter families, while the newer Galaxy range focuses on cartridge filtration.[1]

Pumps

Emaux produces both residential and commercial circulation pumps, including:

  • E-Power Variable Speed Pump
  • Super Power Variable Speed Pump
  • E-Turbo Variable Speed Pump
  • E-Turbo Pump
  • Super Power Pump
  • Ultra-Power Commercial Plastic Pump
  • Hydrau-Power Commercial Plastic Pump

Variable-speed pumps allow pool operators to adjust circulation according to demand rather than continuously running a pump at maximum output.[1]

Disinfection and water treatment

Emaux offers a substantial water-treatment portfolio:

  • Salt chlorinators
  • UV-C disinfection
  • MPUV systems
  • Ozone generators
  • Chemical dosing pumps
  • Water-quality monitoring
  • Automated pool-control systems

One of its newer technology-oriented families is CyberSync, which combines pool control, dosing, and water-management functions. The company positions CyberSync as part of an integrated pool ecosystem.[1]

Underwater lighting

Emaux produces LED lighting under the E-Lumen family. Current products include:

  • E-Lumen X
  • Eagle Eye
  • Quartz
  • Zircon
  • Topaz
  • Ultra Slim LED lights
  • Other underwater LED systems

The E-Lumen family has been part of Emaux’s portfolio since the company’s 2012 expansion into LED pool lighting.[1]

Pool cleaning

Emaux manufactures pool-cleaning equipment and accessories, including its CleanTop range.[1]

Pool fittings and accessories

The product portfolio additionally covers:

  • Pool fittings
  • Selector valves
  • Pool equipment
  • Surrounding equipment
  • Filtration media
  • Accessories

This allows Emaux to provide equipment beyond the main pump and filter combination.[1]

Heating

Pool heating is another category in its portfolio, alongside competition-pool equipment and wellness products.[1]

Water features

Emaux manufactures equipment for decorative and recreational water installations, including:

  • Water descents
  • Counter-current jets
  • Water features

These products extend the brand beyond conventional pool filtration into the broader aquatic leisure market.[1]

Residential and commercial markets

Emaux operates across both residential and commercial markets.

Residential

For home swimming pools, the brand offers equipment such as:

  • Sand and cartridge filters
  • Variable-speed pumps
  • Salt chlorinators
  • UV systems
  • Pool lighting
  • Cleaning equipment
  • Pool controls
  • Water features

The aim is to provide the major mechanical and electrical systems needed to operate a modern swimming pool.[1]

Commercial

The commercial side is substantially broader and can involve:

  • Hotels and resorts
  • Public swimming pools
  • Aquatic centres
  • Water parks
  • Spas
  • Aquariums
  • Aquaculture facilities
  • Large water-treatment installations

Emaux explicitly describes itself as supplying specialised products and services for these types of aquatic projects.[1]

Manufacturing

Manufacturing is a central part of Emaux’s identity. Rather than outsourcing its entire product range, Emaux describes itself as a one-stop manufacturer, with capabilities spanning product development, R&D, production, quality control, and technical support.[1]

Its major manufacturing footprint is in Zhongshan, Guangdong, China. The company identifies this facility as its product-development, manufacturing, and quality-control centre.[1] Emaux also has a European production operation in Spain.[1]

The company’s official profile currently states that its production plant has around 100,000 m² of integrated facilities, while its historical timeline records the original Zhongshan factory as approximately 80,000 m² when it was launched in 2007. This suggests the manufacturing footprint has expanded since the original factory opened.[1]

Quality and certifications

Quality assurance is a major part of Emaux’s corporate positioning. The company states that its production facility is ISO 9001 certified and that individual products are manufactured to applicable international standards.[1]

Historical Emaux product documentation also lists certifications and standards including:

  • UL
  • ETL
  • CSA
  • TUV-GS
  • RoHS
  • SAA
  • C-Tick
  • CCC
  • SASO

The exact certification depends on the particular product and market, so these should not be interpreted as meaning that every Emaux product carries every certification.[1] Emaux says its quality system covers the process from product design through production, sales, and service, rather than treating quality control as only a factory inspection process.[1]

International presence

Emaux has developed from a Hong Kong-based swimming-pool business into an international supplier. The company’s official materials state that its distribution network covers more than 100 countries, with examples including China, Australia, France, Spain, Italy, India, Thailand, Vietnam, Mexico, Colombia, and Chile.[1]

Its corporate network includes:

  • Hong Kong: Global headquarters and business-development/sales functions.
  • China: Major product development, manufacturing, and quality-control operations.
  • Europe / Spain: European production, sales, design, and technical support.

Emaux also states that its network includes more than 500 professionals across six continents.[1]

Brand positioning

Emaux positions itself around three broad concepts.

One-stop supplier

Rather than specialising in only one component, Emaux attempts to cover a large portion of a pool’s equipment requirements. For example, a pool project can potentially use the same brand for filtration, pumping, disinfection, lighting, cleaning, heating, controls, and water features. This is strategically useful for pool contractors, distributors, and project developers because it can simplify sourcing and system integration.

Value-oriented engineering

Emaux describes its products as combining innovation with competitive pricing and value, while emphasising that cost competitiveness should not come at the expense of quality.[1] In practical market terms, this places Emaux in an interesting position: it is generally presented as an international equipment manufacturer offering a broad portfolio, rather than as an ultra-luxury specialist brand.

Technology and automation

The company has increasingly emphasised variable-speed pumps, LED lighting, UV disinfection, salt chlorination, automated chemical dosing, water-quality monitoring, and smart pool control. The CyberSync ecosystem is a particularly clear example of this shift toward digitally integrated pool management.[1]

Key product families

Some of the names most associated with Emaux include:

Product family Main function
Max Pool filtration
Galaxy Cartridge filtration
E-Power Variable-speed pumping
Super Power Pool pumping / variable-speed pumping
E-Turbo Variable-speed and circulation pumping
E-Lumen Underwater LED lighting
CyberSync Pool automation / water management
SSC Salt chlorination
Nano Tech UV-C disinfection
Ozo-Plus Ozone water treatment
CleanTop Pool cleaning
Ultra-Power Commercial pumping

These represent different generations of Emaux’s product-development strategy, from mechanical filtration and pumping to increasingly automated water-treatment systems.[1]

Technology direction

The company’s evolution reflects a shift in strategic focus:

  • 1980s: Pool construction and services.
  • 1990s: Equipment distribution and manufacturing.
  • 2000s: International expansion and large-scale manufacturing.
  • 2010s: Filters, LED lighting, and variable-speed pumps.
  • 2020s: Automation, water-quality management, UV, salt chlorination, smart controls, and integrated pool systems.

This indicates that Emaux is attempting to move from being primarily a pool-equipment manufacturer toward being a more comprehensive water-technology company. Its stated mission is to become a trusted water-solutions company covering R&D, production, merchandising, sales, and customer service.[1]

Customer base

Emaux’s customers can broadly be divided into several groups:

  • Pool contractors: Companies designing and installing residential or commercial pools.
  • Pool equipment distributors: Dealers that purchase Emaux equipment and resell it within their local markets.
  • Hotels and resorts: Large properties requiring filtration, circulation, lighting, and water-treatment systems.
  • Aquatic facilities: Public pools, aquatic centres, and water parks.
  • Engineers and project developers: Organisations specifying equipment for large aquatic projects.
  • Homeowners: Consumers purchasing equipment through dealers or installers for residential pools.

The company specifically describes its offering as suitable for both residential and commercial aquatic projects.[1]

Strengths and differentiation

From a brand and business perspective, several characteristics stand out:

  • Broad portfolio: Emaux can supply many categories of pool equipment rather than only one product type.[1]
  • Long industry history: The underlying business dates to 1984, with the Emaux brand itself introduced in 1997.[1]
  • Manufacturing capability: The company operates substantial manufacturing and product-development facilities rather than functioning solely as a marketing brand.[1]
  • International distribution: Its products are distributed across more than 100 countries according to the company’s current materials.[1]
  • Product integration: Filters, pumps, disinfection, lighting, cleaning, and automation can form a relatively complete equipment ecosystem.
  • Commercial-project experience: Emaux’s portfolio extends into water parks, aquatic centres, aquaculture, aquariums, and other demanding applications.[1]

Emaux is a Hong Kong-origin international pool and water-technology manufacturer that combines large-scale Asian manufacturing with a broad portfolio of residential and commercial aquatic equipment. Its primary differentiator is the breadth of its ecosystem. While some specialists focus exclusively on pumps, filtration, or lighting, Emaux attempts to cover all of these areas under one brand. This makes the company particularly relevant to pool builders, distributors, and commercial aquatic projects, where compatibility, product availability, and after-sales support can be as important as the specification of an individual component.

Emaux sits between a specialist component manufacturer and a full-system aquatic-equipment supplier. Its portfolio includes mechanical products such as filters and pumps, electrical products such as lighting, chemical and water-treatment products, cleaning equipment, heating, fittings, and increasingly sophisticated automation.[1] This breadth gives Emaux an advantage when a project wants to standardise equipment around one supplier. However, when comparing Emaux against competitors, it is important to compare individual product lines and specifications, rather than assuming that the entire Emaux range has the same performance level. Pool equipment varies considerably by model, application, and market certification.

Current identity

As of 2026, Emaux presents itself as a global water-solutions company rather than simply a swimming-pool-equipment brand. Its current portfolio spans filtration, pumps, disinfection, water treatment, automation, lighting, cleaning, heating, water features, and commercial aquatic systems. The company currently advertises more than 150 aquatic products, comprehensive technical documentation, product manuals, replacement-parts information, and custom-built services.[1]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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