Excellent

Overview

Excellent is a Philippine stationery brand best known for producing affordable school and office paper products, particularly writing pads, notebooks, spiral notebooks, and other everyday paper supplies. The brand is widely distributed through bookstores, school supply stores, office supply retailers, wholesalers, and e-commerce platforms including the Stationery, Craft & Gift Cards category on Lazada Philippines. 1

Unlike premium stationery brands that focus on specialized paper or designer notebooks, Excellent primarily targets the mass-market education sector by offering practical, low-cost writing materials for students, teachers, and offices.

Attribute	Information
Brand name	Excellent
Industry	Stationery and paper products
Product category	School and office supplies
Known for	Writing pads, notebooks, spiral notebooks
Primary market	Philippines
Distribution	Bookstores, office supply stores, wholesalers, Lazada, TikTok Shop, traditional retailers
Target consumers	Students, schools, teachers, offices, budget-conscious buyers

History

Very little publicly documented corporate information exists about Excellent. Unlike international stationery brands such as Kokuyo, Deli, or BIC, Excellent has maintained a relatively low public profile and does not appear to operate an official corporate website or publish detailed company history.

The brand has nevertheless become familiar among Filipino students over many years due to its widespread availability in:

neighborhood school supply stores
bookstores
wholesale markets
public markets
office supply retailers
online marketplaces

Its products are especially common during the Philippine back-to-school season, when schools require large quantities of notebooks and writing pads. 2

Products

Excellent manufactures or distributes a variety of paper-based stationery products.

Writing Pads

The brand is particularly recognized for:

Grade 1 writing pads
Grade 2 writing pads
Grade 3 writing pads
Grade 4 writing pads
Intermediate pads
Yellow pads
Pad paper

These are among its most recognizable products and are widely sold individually or in bulk packs for schools. 3

Notebooks

Excellent also produces notebooks including:

spiral notebooks
composition notebooks
writing notebooks
school notebooks

An example sold by Office Warehouse is the Excellent Spiral Notebook (80 leaves). 4

Other School Supplies

Depending on the retailer, products marketed under the Excellent name may include:

memo notebooks
mini notebooks
writing paper
refill paper
assorted school paper products

Availability varies by seller and region. 5

Market Position

Excellent occupies the budget to lower mid-range segment of the Philippine stationery market.

Its products compete with brands such as:

EasyWrite
Victory
Orions
Cattleya
Pandayan
Best Buy

The brand emphasizes affordability rather than premium paper quality or luxury notebook designs.

Reputation

Among Filipino consumers, Excellent has developed a reputation as a dependable budget notebook brand.

Community discussions frequently describe it as:

inexpensive
easy to find
suitable for everyday school use
commonly purchased in bulk

In online discussions, many Filipinos mention Excellent alongside other long-established notebook brands, often associating it with school memories and value for money. 6

Distribution

Excellent products are available through multiple retail channels including:

independent stationery stores
school supply wholesalers
office supply retailers
supermarkets
traditional markets
Lazada Philippines
TikTok Shop sellers

Retailers may carry different selections depending on inventory and school season. 7

Target Audience

Excellent primarily serves:

elementary students
high school students
college students
teachers
office workers
schools purchasing in bulk
consumers seeking economical stationery

Design Philosophy

Excellent products generally emphasize:

affordability
practicality
everyday usability
simple designs
accessibility

Rather than focusing on decorative covers or premium paper finishes, the brand prioritizes functional stationery intended for routine educational and office use.

Brand Recognition

Although Excellent has limited corporate visibility, the brand enjoys strong name recognition among many Filipino students who attended public and private schools during the past several decades. It is frequently mentioned in nostalgic discussions about school supplies, alongside brands such as EasyWrite, Victory, Orions, and Cattleya. 8

Public Information

As of currently available public records:

No official corporate history is publicly documented.
No verified official website could be identified.
Information about the manufacturer, ownership, founding date, headquarters, or corporate structure is not publicly available through major sources. 9

Summary

Excellent is a long-established Philippine stationery brand recognized for affordable writing pads and notebooks aimed at students and everyday users. While it lacks extensive public corporate documentation, it has maintained a strong presence in the Philippine school supply market through widespread retail distribution and online marketplaces. Its reputation centers on accessibility, practicality, and value, making it one of the familiar budget notebook brands for generations of Filipino students. 10

About Excellent