Brand: FlexOffice

Industry: Stationery and office supplies

Parent company: Thien Long Group

Founded: Brand introduced for international markets in the 2000s

Headquarters: Ho Chi Minh City, Vietnam

Markets served: Over 75 countries

Product categories: Writing instruments, office supplies, school supplies, markers, calculators, adhesives, and coloring products [2]

FlexOffice is an international stationery brand specializing in writing instruments, office supplies, school supplies, and creative products. The brand is owned by Thien Long Group, one of Vietnam’s largest stationery manufacturers, and is marketed as a value-oriented brand that combines affordable pricing with modern manufacturing and quality standards. FlexOffice products are widely available across Southeast Asia, including the Philippines, where they are sold through major retail chains and online marketplaces such as Lazada [1].

FlexOffice originated as the international stationery brand of Thien Long Group, a Vietnamese company established in 1981. Thien Long began as a small ballpoint pen manufacturer before expanding into one of Southeast Asia’s largest stationery producers.

Key milestones include:

• 1981 – Foundation of the original pen manufacturing business.

• 1996 – Establishment of Thien Long Manufacturing–Trading Co., Ltd., enabling large-scale production and product diversification.

• 2008 – Expansion into international markets under the FlexOffice brand.

• 2014 – Official entry into the Philippine market through an exclusive local distributor.

• 2021 – FlexOffice reported becoming an established stationery brand in the Philippines.

• 2026 – Thien Long officially launched FlexOffice Philippines Inc., strengthening its direct presence in the country [3].

FlexOffice positions itself as a brand that supports learning, productivity, and creativity through accessible, dependable stationery. According to the company, its mission is to provide quality products for studying, working, and creative activities while emphasizing innovation and manufacturing excellence [4].

Its stated core values include:

• Pioneer spirit

• Enthusiasm

• Humanity

• Honesty [5]

Unlike many stationery brands that outsource production, FlexOffice states that it manufactures many of its own products and production equipment. The company highlights:

• High factory automation

• In-house mold design and manufacturing

• Energy-efficient production

• Wastewater treatment systems

• Environmentally conscious manufacturing practices [6]

FlexOffice offers hundreds of products across several categories.

Writing Instruments

• Ballpoint pens

• Gel pens

• Rollerball pens

• Mechanical pencils

• Fountain pens (selected markets)

Popular product lines include:

• G-Master

• FlexStick

• Favoree

• Hi Master

• Mega

• FLEXSUN

• FASGEL [7]

Markers

• Whiteboard markers

• Permanent markers

• Highlighters

• Chalk markers

• Refillable marker systems [8]

Office Supplies

• Calculators

• Glue sticks

• Adhesives

• Correction products

• Files

• Tapes

• Desk accessories [9]

School Supplies

• Notebooks

• Geometry tools

• Classroom stationery

• Educational materials [10]

Coloring Products

Through its associated ColoKit line, the company also offers:

• Colored pencils

• Crayons

• Watercolors

• Paints

• Children’s art supplies

The company states these products conform to ASTM-D4236 safety standards for art materials [11].

FlexOffice entered the Philippine market in 2014 and has steadily expanded through traditional retail, office supply chains, and e-commerce. The brand reports having around 2,000 stores in the Philippines and regularly participates in educational events, promotional campaigns, and retail exhibitions [12].

In 2026, Thien Long established FlexOffice Philippines Inc., indicating a shift toward a direct local business presence [13].

On Lazada Philippines, FlexOffice is commonly found in the Stationery, Craft & Gift Cards category. Products frequently available include:

• Ballpoint pens

• Gel pens

• Whiteboard markers

• Permanent markers

• Calculators

• Glue sticks

• Office supplies

• School supplies

• Marker refills

The official Lazada store emphasizes affordable pricing while maintaining high customer ratings [14].

FlexOffice is generally positioned as a mid-range value brand, competing with brands such as:

• Deli

• Dong-A

• Zebra

• Pentel

• Pilot

Its emphasis is on offering dependable everyday stationery at competitive prices rather than focusing on premium or luxury writing instruments [15].

According to the company, its long-term objectives include:

• Becoming the leading stationery company in the Philippines

• Expanding its presence across Asia

• Increasing manufacturing automation

• Strengthening wholesale and retail distribution

• Growing exports to international markets [16]

FlexOffice is recognized for:

• Affordable pricing

• Broad product selection

• In-house manufacturing capabilities

• Strong presence in Southeast Asia

• Focus on students, offices, and everyday users

Rather than competing in the premium pen segment, the brand focuses on delivering reliable, functional stationery for schools, workplaces, and general consumers [17].

1. FlexOffice Brand | Good Value For Money | The Leading Stationery Corporation in Vietnam

2. FlexOffice Philippines – The Finest Stationery & Pens

3. About Us – FlexOffice Philippines

4. Shop – FlexOffice Philippines

5. Global FlexOffice | The Leading Stationery Company in Vietnam

6. FlexOffice joined Office Warehouse to Kick Off the Year with an Exciting Caravan Sale! – FlexOffice Philippines

7. FlexOffice Whiteboard Marker Ink FO-WBI01 1pc OPP/3pcs OPP – Red Blue Black – 25ml

8. Stationery

9. FlexOffice E-Catalogue | The Leading Stationery Corporation in Vietnam

10. test

11. Blog – FlexOffice Philippines

12. Flexoffice | Office Warehouse, Inc.

13. honcer FlexOffice FlexStick FO-GELB08 – 6pcs/12pcs – Smooth Ink Pen- 0.7mm Tip – Red Blue Black Ink