About Fly Racing Philippines
Fly Racing Philippines refers to the retail, distribution, and rider community operations in the Philippines associated with Fly Racing, an American powersports and action-sports brand. While Fly Racing is the international entity established in the United States, the designation “Fly Racing Philippines” identifies its specific market presence, local dealer network, and community activities within the country.
Overview
| Field | Information |
|---|---|
| Brand | Fly Racing |
| Philippine name | Fly Racing Philippines |
| Industry | Powersports, motorcycle gear, action sports |
| Founded | 1998 |
| Origin | United States |
| Parent/distribution company | Western Power Sports (WPS) |
| Core markets | Motocross, off-road, street, MTB/BMX, snow, water and adventure sports |
| Major products | Helmets, jerseys, pants, gloves, boots, goggles, protective equipment and riding accessories |
| Global reach | Distributed in 40+ countries |
| Philippine presence | Local dealers/retailers and Fly Racing rider/community activity |
Fly Racing positions itself as a performance-oriented brand inspired by racing and adventure, manufacturing apparel and accessories for various sports disciplines. Its current product portfolio extends beyond motocross to include street riding, snow, mountain biking, BMX, water, and adventure categories.
History
Fly Racing was established in 1998. According to Western Power Sports (WPS), the company initially developed products for the powersports market before growing into a major off-road motorcycle apparel and equipment brand. In 2023, WPS marked Fly Racing’s 25th anniversary.
The brand’s early identity was closely tied to motocross and off-road motorcycle riding. Over time, Fly Racing expanded from basic riding apparel into a comprehensive equipment ecosystem that includes helmets, boots, goggles, protection gear, hydration products, luggage, and other riding accessories. A significant aspect of this development has been its involvement in competitive racing, including partnerships in SuperMotocross and other powersports competitions.
Relationship with Western Power Sports
Understanding the corporate structure of Fly Racing requires noting the role of Western Power Sports (WPS). WPS identifies Fly Racing as an off-road apparel and powersports brand distributed through its network. Historically, WPS has served as the exclusive distributor for Fly Racing in the United States. Dealer information provided by Fly Racing directs prospective partners to a WPS dealer application, highlighting the integration between the brand and WPS’s distribution infrastructure. Consequently, Fly Racing is best understood as an international brand with regional distribution networks rather than a locally owned Philippine motorcycle-equipment company.
Products
Fly Racing maintains an extensive modern catalog covering multiple disciplines.
Motorcycle and Moto Gear
Motorcycle equipment remains central to the brand. The catalog separates products into categories such as Moto, MX27, Essentials, helmets, goggles, protection, men’s gear, and youth equipment. Specific items include:
- Motocross jerseys and pants
- Riding gloves and boots
- Helmets and goggles
- Body protection
- Youth riding equipment
- Off-road gear
- Hydration systems
- Riding luggage
- Helmet replacement parts
Helmets
The brand produces helmets for motocross, off-road, street, bicycle, snow, and youth riding. The Formula helmet family is among its notable lines.
Protective Equipment
Protection gear is a major component of the product lineup. Depending on the discipline, Fly Racing offers equipment designed to protect the head, torso, joints, and other vulnerable areas. This reflects the brand’s evolution from a racewear company to a broader rider-equipment manufacturer.
MTB, BMX, and Other Sports
Fly Racing has diversified beyond traditional motorcycle racing. Its website organizes products around Moto, Snow, MTB, BMX, Street, Water, and Adventure-oriented riding. The company also operates FLY MTB as a distinct brand alongside Fly Racing.
Presence in the Philippines
The Philippine market is significant due to the country’s strong motorcycle culture and expanding motocross and off-road scene.
Retail and Distribution
A business listing identifies Fly Racing Philippines in Project 7, Quezon City, under the sporting-goods retail category [1]. However, publicly available information regarding the exact corporate relationship between this local entity and the international Fly Racing organization remains limited.
Cycling Community
Evidence suggests Fly Racing’s presence in the Philippines extends to cycling. For instance, the 2024 Crankworx Cairns start list identified Philippine rider Naomi Gardóce with “Fly Racing Bike Philippines” listed among her affiliations and sponsors. This indicates that the Fly Racing name is active within the local MTB and downhill community, not solely in motorcycle motocross.
Trademark Registration
Documentary evidence confirms formal trademark pursuit in the country. Records from the Intellectual Property Office of the Philippines show a FLY RACING application associated with Western Power Sports, LLC [US], covering trademark classes 12 and 18. Filed in 2022, the application appeared in Philippine trademark records in 2023 [2]. This registration provides legal evidence of the connection between the international brand and the Philippine market beyond social media or retailer references.
Brand Positioning and Identity
Fly Racing’s philosophy combines racing performance, rider protection, aggressive design, and accessibility. Rather than positioning itself exclusively as a luxury fashion label, it competes in the performance powersports market with products intended for both serious racers and recreational riders. The company describes itself as “inspired by racing, driven by adventure and crafted for performance.”
Visually, the brand is recognized for a distinct motocross and off-road aesthetic featuring bold typography, large logos, high-contrast graphics, racing-inspired color schemes, and technical riding silhouettes. While the aesthetic has evolved, the core identity remains associated with speed, competition, and off-road riding.
Racing Heritage
Racing is fundamental to the brand’s identity. Fly Racing participates in sponsorships and partnerships involving professional motocross and off-road competition. WPS has documented partnerships with teams including H.E.P. Suzuki and KTM Canada Red Bull Racing. Additionally, Fly Racing operates a rider-support program where sponsorship opportunities are available through its Race Support team for moto, bicycle, and ATV disciplines. This initiative connects the brand’s professional racing presence with the grassroots rider community.
FLY Fam Loyalty Program
FLY Fam serves as the company’s loyalty program, allowing customers to earn points when purchasing gear online or through local dealers. Membership tiers include Rookie, Amateur, Pro, and Champion. The program aims to foster a closer connection between customers, riders, and the brand.
Market Position
Fly Racing is a recognizable name in the international motocross and powersports industry, with distribution in more than 40 countries. Its competitive position aligns with established motorcycle-gear companies such as Fox Racing, Alpinestars, Thor, and Leatt, though each has different specializations. The brand’s strongest historical association remains motocross and off-road racewear, where it has built its reputation through racing participation, rider sponsorship, and continuous product development.
Distinction from Global Brand
It is necessary to distinguish between the two entities:
- Fly Racing: The international American powersports and action-sports brand founded in 1998.
- Fly Racing Philippines: The name used for the Philippine market presence, encompassing local retail, distribution, and community activities.
Describing the entity simply as a “Philippine motorcycle brand” would be inaccurate; the underlying Fly Racing brand is American and international, with the Philippines representing one of its overseas markets.
