About Fox Racing
Overview
Fox Racing (officially Fox Head, Inc.) is an American action sports apparel, protective equipment, and lifestyle brand best known for its motocross and mountain biking gear. Founded in 1974 by Geoff Fox, the company has become one of the most recognizable names in off-road motorsports, producing helmets, jerseys, pants, gloves, boots, protective armor, eyewear, and casual clothing. Today, Fox Racing is headquartered in Irvine, California, and is owned by Revelyst, a sporting goods company. [1]
History
Founding and Early Years
Fox Racing was founded in 1974 by Geoff Fox, who originally worked at Grand Prix Cycles, a motorcycle dealership in Santa Clara, California. His initial business focused on selling high-performance motorcycle parts through a mail-order catalog called Moto-X Fox. To demonstrate the quality of his products, Fox established a racing team that competed against factory-backed Japanese manufacturers in AMA motocross competitions. [2]
The team’s riders wore distinctive bright red, yellow, and orange racing gear. The bold colors stood out on the track and quickly attracted attention from fans. Demand for the team’s apparel grew rapidly, leading Geoff Fox to expand beyond motorcycle parts into racing clothing and protective equipment. This marked the beginning of Fox Racing as an apparel brand. [3]
Expansion
Throughout the 1980s and 1990s, Fox Racing became one of the dominant brands in motocross, sponsoring many championship-winning riders and continually developing new performance gear. Over time, the company expanded into mountain biking, BMX, surfing, skateboarding, and general lifestyle apparel while maintaining its motorsports roots.
Products
Fox Racing designs products for both professional athletes and recreational riders. Its product lineup includes:
- Motocross helmets
- Mountain bike helmets
- Jerseys and race pants
- Gloves
- Riding boots
- Chest protectors and body armor
- Knee and elbow guards
- Goggles and eyewear
- Jackets and outerwear
- Casual clothing
- Hats, backpacks, socks, and accessories
Many products are developed with input from professional racers to improve comfort, durability, ventilation, and impact protection. [4]
Sports and Sponsorships
Fox Racing has long been associated with elite athletes across several action sports, including:
- Motocross
- Supercross
- Enduro
- Mountain biking
- Downhill racing
- BMX
- Freeride
The brand has sponsored numerous world-class riders over the decades, including Ricky Carmichael, James Stewart Jr., Ryan Dungey, Ken Roczen, Courtney Duncan, and Jackson Goldstone. Their success has helped reinforce Fox Racing’s reputation as a premium performance brand.
Brand Identity
The iconic Fox Head logo is one of the most recognizable symbols in action sports. Originally representing the Moto-X Fox racing team, it has evolved into a global emblem associated with speed, competition, and off-road culture.
Fox Racing markets itself around three core principles:
- Honoring its racing heritage
- Supporting elite athletes
- Driving continuous innovation in protective gear and apparel
Its products are designed to balance technical performance with modern style, making them popular both on and off the track. [5]
Ownership
Fox Racing has changed ownership several times:
- Founded independently by Geoff Fox in 1974.
- Later acquired by private investment groups.
- Acquired by Vista Outdoor in 2022.
- Following Vista Outdoor’s corporate restructuring, Fox Racing became part of Revelyst. [6]
Distinction from Fox Factory
Fox Racing is often confused with Fox Factory (formerly Fox Racing Shox). Although both businesses originated from the Fox family, they have operated as separate companies since 1977.
- Fox Racing specializes in apparel, helmets, boots, and protective equipment.
- Fox Factory manufactures suspension systems for mountain bikes, motorcycles, trucks, and other vehicles. [7]
Global Presence
Today, Fox Racing products are sold in more than 50 countries through:
- Official online stores
- Authorized dealers
- Motorcycle dealerships
- Bicycle retailers
- Outdoor and sporting goods stores
The company continues to serve professional racers and enthusiasts while also offering casual apparel inspired by motocross and mountain biking culture. [8]
Legacy
Over five decades, Fox Racing has grown from a small California motorcycle parts business into one of the world’s most influential action sports brands. Its combination of racing heritage, technical innovation, athlete partnerships, and iconic branding has made the Fox Head logo a lasting symbol of motocross and mountain biking culture. [9]
