The brand’s early history is largely established through trademark records. A United States trademark application for GAOOMINY was filed on April 28, 2019, by Shenzhen Shengerming Trading Co., Ltd., a company based in Shenzhen, China. The application covered computer and electronic products including USB drives, computer peripherals, keyboards, mice, memory devices, tablet cases, scanners and related equipment. However, the application was abandoned on January 22, 2020, after the applicant failed to respond to an action from the United States Patent and Trademark Office (USPTO).2

This abandonment does not necessarily indicate that the GAOOMINY brand ceased operations. Current and recent marketplace listings continue to feature the name across a large variety of product categories.

The earliest readily verifiable public record for GAOOMINY is the 2019 U.S. trademark application. The applicant, Shenzhen Shengerming Trading Co., Ltd., proposed goods concentrated in the electronics and computer-accessory sector. The application stated that the word “Gaoominy” had no meaning in a foreign language.3

Although the application claimed first use of the mark in commerce in April 2019, the registration process did not conclude successfully. Following a non-final action issued in July 2019, the application was abandoned in January 2020.4 Subsequent marketplace evidence demonstrates a significantly broader product assortment under the GAOOMINY name. Products bearing the brand have appeared in categories including automotive accessories, 3D-printer components, household items, personal-care accessories, bags, gardening equipment and electronic accessories.5 This breadth identifies GAOOMINY as a general marketplace brand rather than a conventional single-category consumer label.

The GAOOMINY catalogue is notably broad, encompassing numerous unrelated sectors.

Electronics and computer accessories

Electronics represent one of the brand’s earliest documented areas. The 2019 U.S. trademark filing specifically listed products such as USB flash drives, computer mice, keyboards, memory devices, peripherals, electronic card readers, scanners, video monitors, protective covers for tablets and computers, mouse pads, laptop and tablet stands, and computer interfaces.

Marketplace listings also associate GAOOMINY with 3D-printer components, including extruders and printer construction platforms, alongside other computer-related hardware.7

Automotive and motorcycle products

A significant portion of the catalogue consists of automotive replacement parts, repair tools and motorcycle accessories. Examples identified in marketplace records include vehicle repair components, rotary-control replacement parts,5 tyre-pressure gauges and inflators,9 dent-removal tools,8 motorcycle windshields and handguards, as well as bearings and mechanical components.

Home and household products

GAOOMINY products are frequently listed in household and kitchen categories. These include storage solutions, cleaning accessories, curtain hardware10 and other small household items. Individual marketplace catalogues have reported hundreds of distinct products associated with the brand name.

Beauty and personal care

The brand name has been applied to various personal care items, including manicure and cuticle-care tools, shaving accessories, makeup tools, eyebrow-mapping equipment,11 cosmetic storage products and hair or wig accessories.12

Bags, apparel and accessories

Marketplace catalogues list GAOOMINY-branded or labelled products in this category, including backpacks, handbags,17 canvas tote bags, children’s hats, clothing accessories and sports protective equipment such as boxing sandbags.18

Gardening and miscellaneous goods

The brand also appears on products with little apparent connection to electronics or automotive goods, such as plant-watering devices6 and ice cube moulds.20 Other miscellaneous items include spiked shoes for epoxy floor installation,21 crossbow storage bags,22 handheld voice translation devices1923 and candy dispensers.24

Available evidence suggests GAOOMINY operates primarily through an online marketplace-oriented model. Rather than maintaining a flagship product line, the name is attached to a vast assortment of relatively inexpensive items. One 2023 marketplace analysis identified 306 distinct GAOOMINY products across various categories.15

This assortment implies a business model centred on sourcing or manufacturing a wide variety of goods, applying the GAOOMINY brand to individual listings, distributing them via online marketplaces and third-party sellers, and targeting consumers seeking affordable accessories, replacement parts and practical items. There is insufficient evidence to conclude that every GAOOMINY-branded item originates from a single factory or manufacturer. Given the catalogue’s diversity, it is more accurate to describe GAOOMINY as a brand or marketplace label rather than a vertically integrated manufacturer.

The 2019 U.S. trademark application provides key corporate evidence linking the brand to Shenzhen Shengerming Trading Co., Ltd. The company was identified as the original applicant and owner in the trademark record and was listed at an address in Shenzhen, China.3

However, this record establishes an association only within the context of that specific filing. It does not independently prove that the company currently owns, operates, manufactures every product sold under, or exclusively controls the GAOOMINY brand. In online marketplaces, brand names are frequently used independently of the actual factory or supplier, making definitive attribution difficult without further corporate documentation.

GAOOMINY’s market positioning can be summarised as affordable, practical, highly diversified and marketplace-oriented. Unlike brands such as Apple, Sony or Bosch, where consumers associate the name with a defined technology or product philosophy, GAOOMINY lacks a similarly narrow identity. Its name may appear on products as disparate as a 3D-printer component,7 a car repair part,5 a tyre-pressure tool,9 a beauty accessory,11 a backpack,17 a gardening device6 or a small electronic product.14

Consequently, the GAOOMINY name alone is not a strong indicator of technical specialisation. When evaluating a specific product, details such as the model number, specifications, seller reputation, compatibility information and customer reviews are generally more informative than the brand name itself.

Online evidence presents a mixed picture that is difficult to generalise due to the hundreds of unrelated products carrying the brand name. A marketplace-oriented review database reported an overall rating of approximately 4.3 out of 5 for analysed products, describing them as relatively inexpensive.15

Such aggregate ratings should be interpreted with caution. A review of a GAOOMINY backpack offers little insight into the reliability of an automotive component or electronic accessory bearing the same name. The brand’s extensive product diversity means quality may vary substantially between individual items and suppliers. Furthermore, marketplace listings sometimes contain inconsistent metadata regarding the brand or manufacturer. For example, one Walmart listing titles a product as a Gaoominy Bluetooth speaker while the page specifications identify the brand as “Unbranded”.16 This inconsistency illustrates why marketplace metadata should not automatically be treated as authoritative evidence of corporate ownership.

The U.S. trademark history for GAOOMINY is notable for its lack of final registration.

GAOOMINY — U.S. Serial No. 88405811

• Filed: April 28, 2019
• Applicant: Shenzhen Shengerming Trading Co., Ltd.
• Class: International Class 9
• Goods: Primarily computer and electronic products
• First-use date claimed: April 12, 2019
• Status: Abandoned
• Abandonment date: January 22, 2020
• Reason recorded: Failure to respond / late response13

Based on this record, it would be inaccurate to describe GAOOMINY as a registered U.S. trademark, as the application did not mature into a registration. While other trademark registrations or applications may exist in different jurisdictions, publicly available sources do not provide sufficient evidence to construct a complete global trademark history.

GAOOMINY does not maintain a clearly established official corporate web presence typical of major international consumer brands. Instead, the brand is predominantly encountered through third-party marketplace listings and catalogue aggregators. Examples include Walmart, Amazon-linked listings, Desertcart and other e-commerce platforms.4517

Evidence also exists of a “Gaoominy Computer Store” appearing in AliExpress-related seller databases, although this should not automatically be interpreted as an official corporate store.14

Apparent characteristics

• A Chinese-associated consumer product brand name
• Active primarily in online commerce
• Associated with a very broad assortment of products
• Particularly visible in accessories, replacement parts, tools and inexpensive consumer goods
• Historically associated in U.S. trademark records with Shenzhen Shengerming Trading Co., Ltd.3

Limitations

• Not a conventional single-product-category manufacturer
• Not a premium technology brand with a clearly defined product ecosystem
• Product catalogue cannot confidently be attributed to a single manufacturing facility
• Comprehensive official corporate history is not readily available online

Gaoominy (stylised GAOOMINY) is a Chinese-associated consumer-goods brand primarily encountered through online marketplaces. The brand name was the subject of a U.S. trademark application filed in 2019 by Shenzhen Shengerming Trading Co., Ltd., covering computer hardware, peripherals and related electronic products; this application was abandoned in January 2020.2

Subsequent marketplace listings have associated the GAOOMINY name with a substantially broader range of products, including automotive and motorcycle accessories, 3D-printer components, household goods, beauty tools, bags, gardening products, sporting accessories and consumer electronics.5 The breadth of this catalogue suggests that GAOOMINY functions primarily as a multi-category online-marketplace brand or label rather than as a manufacturer specialising in a particular technology or consumer segment.

Because much of the available information originates from third-party marketplaces and product aggregators, details concerning current corporate ownership, manufacturing facilities, management, revenue, headquarters and worldwide trademark portfolio remain poorly documented in publicly accessible sources. GAOOMINY is best understood as a broad, relatively low-cost e-commerce brand associated with a large assortment of unrelated consumer products, with documented Chinese corporate and trademark roots dating back to at least 2019.

1. Gaoominy: Los 20 mejores productos de la marca de bricolaje y herramientas – FindThisBest (ES)
2. Gaoominy Top 20 Products from Home & Kitchen Brand – FindThisBest (UK)
3. Shenzhen Shengerming Trading Co., Ltd. Trademarks Page 1 :: Justia Trademarks
4. Gaoominy Wireless Bluetooth Speaker, Black – Walmart.com
5. Desertcart
6. Desertcart
7. Desertcart Bahamas
8. Gaoominy 4Pz Attrezzo di Rimozione di Ammaccature Senza Vernice | Prezzi e Offerte | Market Patentati
9. Gaoominy Manometro di Pressione del Tester del Gonfiatore del Calibro ‘Aria della Gomma con Il Tubo Flessibile PVC per Il Compressore Il Carico SUV del Camion ‘Automobile | Prezzi e Offerte | Market Patentati
10. Gaoominy Vintage Curtain Clips, 40 Pack, Strong Metal Rustproof Bronze – Walmart.com
11. Buy Gaoominy Microblading Eyebrow Ruler | Permanent Makeup Mapping Tool for Microshading | Black – International Shipping Available | Buy Now with Express International Delivery | GoSupps.com
12. Gaoominy Classic Grip Double-Edged Razor – 9-Speed Radical Setting 5 Blades & Storage Box International Shipping Available | Buy Now with Express International Delivery | GoSupps.com
13. April 28, 2019 Trademark Trademarks :: Trademark Resources :: Justia Trademarks
14. Buy Gaoominy – KUGOO M4 Electric Scooter Controller with 3-Level Backlight Display – Medaid Official Store – Medaid International
15. ?Gaoominy – Brands
16. Gaoominy Wireless Bluetooth Speaker, Black – Walmart.com
17. desertcart.com
18. desertcart.com
19. desertcart.com
20. desertcart.no
21. desertcart.no
22. desertcart.lk
23. desertcart.com.my
24. desertcart.com.cy