About GIANXI
Overview
| Item | Details |
|---|---|
| Brand Name | GIANXI |
| Chinese Name | 天喜 (Tianxi) / GIANXI |
| Industry | Housewares, Kitchenware, Drinkware |
| Founded | Brand operation began in 2013 |
| Parent Company | Tianxi Holding Group Co., Ltd. |
| Operating Company | Zhejiang Tianxi Network Technology Co., Ltd. |
| Headquarters | Jinyun County, Lishui, Zhejiang Province, China |
| Products | Vacuum flasks, thermos bottles, glass cups, tea sets, cookware, kitchen tools, home products |
| Markets | China and international export markets |
GIANXI is a Chinese consumer housewares and kitchenware brand best known for insulated drinkware, glassware, tea accessories, and everyday household products. The brand primarily serves the domestic Chinese market while also exporting products internationally through e-commerce platforms and retail partners. GIANXI is associated with Zhejiang Tianxi Network Technology Co., Ltd., a subsidiary of Tianxi Holding Group Co., Ltd., one of China’s established manufacturers of household goods. [1]
History
GIANXI’s commercial operations are managed by Zhejiang Tianxi Network Technology Co., Ltd., which was established in 2013 as the e-commerce and brand management subsidiary of Tianxi Holding Group.
The company was created to integrate:
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Product development
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Brand marketing
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Online retail
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Logistics
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Distribution
Unlike Tianxi Holding Group, which focuses heavily on manufacturing, Zhejiang Tianxi Network Technology manages GIANXI as a consumer-facing retail brand across major online marketplaces. [2]
Parent Company
Tianxi Holding Group Co., Ltd. is a Chinese manufacturing company founded in 2000.
Its manufacturing operations include:
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Stainless-steel household products
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Drinkware
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Kitchen utensils
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Small home appliances
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Glassware
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Metal daily-use products
The company has expanded from traditional manufacturing into nationwide e-commerce through GIANXI. [3]
Products
GIANXI offers a broad range of household and kitchen products, including:
Drinkware
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Vacuum insulated bottles
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Thermos flasks
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Stainless-steel water bottles
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Glass tumblers
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Tea mugs
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Sports bottles
Tea & Coffee Accessories
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Glass teapots
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Tea infusers
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French presses
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Tea sets
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Coffee servers
Kitchenware
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Mixing bowls
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Food containers
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Cooking utensils
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Graters
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Kitchen gadgets
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Measuring tools
Household Products
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Storage containers
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Daily-use accessories
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Glass serving ware
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Dining products
Trademark filings also cover household utensils, porcelain, glassware, insulated food containers, and related kitchen products. [4]
Manufacturing
GIANXI products are manufactured through the Tianxi manufacturing network in Zhejiang Province.
The company combines:
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Product design
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Manufacturing
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Quality inspection
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Warehousing
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Distribution
Its integrated manufacturing and logistics model supports large-scale production for both domestic sales and export. [5]
Sales Channels
GIANXI products are sold through major Chinese e-commerce platforms, including:
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Tmall
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JD.com
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Pinduoduo
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Douyin
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Vipshop
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Suning
The company also works with more than 100 distributors throughout China while exporting selected products to overseas markets. [6]
Brand Positioning
GIANXI positions itself as a practical lifestyle brand focused on:
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Everyday household convenience
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Modern kitchen solutions
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Healthy beverage consumption
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Affordable home essentials
Its products emphasize:
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Functional design
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Durable materials
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Vacuum insulation technology
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Heat-resistant glass
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Modern aesthetics
The brand is particularly recognized for insulated bottles, glass cups, and tea-related products. [7]
Trademark
The GIANXI trademark has been registered in multiple jurisdictions for household and kitchen products.
Trademark coverage includes:
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Beverage glassware
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Kitchen utensils
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Thermally insulated containers
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Household containers
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Porcelain
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Glass products
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Cleaning accessories
The U.S. trademark application lists Zhejiang Tianxi Network Technology Co., Ltd. as the applicant. [8]
International Presence
Although GIANXI is primarily known in China, its products are widely available internationally through cross-border e-commerce and online marketplaces. The brand’s product categories are designed for both domestic consumers and export customers, supported by Tianxi Holding Group’s manufacturing capabilities. [9]
Product Categories
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Vacuum flasks
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Insulated bottles
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Stainless-steel cups
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Glass mugs
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Tea cups
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Tea sets
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Glass teapots
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Coffee presses
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Kitchen utensils
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Food containers
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Dining accessories
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Household storage products
Corporate Information
Company: Tianxi Holding Group Co., Ltd.
Operating Brand Company: Zhejiang Tianxi Network Technology Co., Ltd.
Headquarters: Jinyun County, Lishui, Zhejiang Province, China
Industry: Household products, kitchenware, drinkware, consumer goods
Founded: Parent company (2000); GIANXI brand operations managed through Zhejiang Tianxi Network Technology since 2013. [10]
Summary
GIANXI is a Chinese housewares and drinkware brand operated by Zhejiang Tianxi Network Technology Co., Ltd., a subsidiary of Tianxi Holding Group. Since 2013, it has focused on branded retail operations, offering insulated bottles, glassware, tea accessories, kitchen tools, and other everyday household products. Leveraging the manufacturing capacity of its parent company, GIANXI has expanded through China’s major e-commerce platforms and selected international export channels, positioning itself as a value-oriented brand for practical home and kitchen essentials. [11]





