The Hong Kong Companies Registry lists GIMUE STATIONERY CO., LIMITED as incorporated in September 2020, with the Chinese name 浙江躍創文化用品有限公司.

Publicly available information regarding Gimue’s corporate history is limited compared to established stationery manufacturers like Kokuyo, Muji, or Midori. However, corporate records confirm that GIMUE STATIONERY CO., LIMITED appeared in the Hong Kong Companies Registry list of newly incorporated companies for the period of September 21–27, 2020, under registration number 2979537.

The brand subsequently gained international visibility through online marketplaces. The Gimue Stationery Store developed an extensive catalog of decorative stationery and craft products sold under the Gimue name. Independent marketplace tracking indicates that Gimue products have been available since at least the late 2010s or early 2020s.2

Evidence suggests a substantial international customer base. For instance, marketplace tracking data for a Gimue sticker listing recorded over 1,900 orders and 400+ reviews, demonstrating the scale achieved by individual products on these platforms.2

Gimue is primarily identified with decorative stationery and journaling supplies, though its catalog extends to functional office items.

Stickers

Stickers represent one of Gimue’s most prominent categories. Documented products include sets such as Flowery Moods, Retro Memory, Fresh Fruits Orange, Snow Landscape, and black-cat decorative stickers.2 The catalog encompasses:

• Decorative paper stickers
• Journal and scrapbooking stickers
• Floral, botanical, food-themed, and animal stickers
• Vintage-style and landscape stickers
• PET/transparent stickers
• Planner and label stickers
• Die-cut decorative stickers

Many of these items are sold in large multi-piece sets, such as 40-, 45-, or 46-piece packs, making them particularly suitable for bulk journaling and scrapbooking projects.2

Washi tape

Washi and decorative masking tape constitute another major segment of the Gimue catalog. Products include floral tapes, solid-color variants, vintage designs, foil-accented tapes, and multi-roll sets. Specific documented items include a 3-meter decorative masking tape featuring a vintage-map and gold-foil design.2 This range positions the brand between standard office stationery and specialized decorative craft supplies.

Sticky notes and page markers

Gimue also offers functional stationery items such as sticky notes, memo pads, page flags, index tabs, bookmarks, and small note papers. Documented offerings include six-color sticky-note and page-marker sets marketed for school and office use.2

Writing instruments

Marketplace listings describe a variety of writing instruments under the Gimue brand, indicating it operates as a broader stationery supplier rather than exclusively a sticker manufacturer. These include:

• Gel pens and colored pens
• Markers and colored pencils
• Mechanical pencils
• Fountain pens

Stamps and scrapbooking supplies

The brand caters to the modern junk journal, bullet journal, and scrapbook communities with creative equipment such as:

• Wooden rubber stamps
• Scrapbooking stamps
• Stencils
• Decorative paper and collage materials
• DIY craft supplies

Gimue’s aesthetic focuses on decorative, cute, vintage, botanical, and lifestyle-oriented stationery rather than minimalist corporate supplies. Common visual themes include:

• Floral and botanical: Flowers, leaves, plants, gardens, and natural landscapes.
• Vintage: Old-fashioned illustrations, retro imagery, antique-looking paper, maps, and classical art-inspired graphics.
• Cute/kawaii: Animals, food, characters, playful illustrations, and colorful motifs.
• Journaling-oriented: Small illustrations, labels, decorative borders, ephemera-style imagery, and collage elements.

This design approach is specifically tailored for decorating planners, diaries, scrapbooks, and journals.

Gimue functions as an affordable creative-stationery brand rather than a premium writing-instrument manufacturer. Its strategy emphasizes large variety, low-to-moderate pricing, frequent new designs, multi-piece packs, decorative aesthetics, and distribution via international marketplaces. Third-party overviews describe its selection as covering stickers, washi tape, scrapbooking stamps, stencils, and school or office supplies. This value-driven proposition distinguishes it from brands whose reputation relies on the technical quality of specific pens or notebooks.

Gimue’s visibility within the online stationery and journaling community has grown largely through marketplace shopping and enthusiast content. Dedicated stationery-haul videos feature Gimue products alongside other Chinese brands; for example, a 2022 video specifically showcased a “Gimue Stationery Store” haul, discussing it in conjunction with brands such as Mr. Paper, Alideco, YooFun, and Jianwu.3 This indicates that brand recognition has developed primarily through e-commerce platforms and community engagement rather than traditional advertising or physical retail presence.

Product listings generally identify Gimue items as originating from China (CN).2 The corporate link between GIMUE STATIONERY CO., LIMITED and the Chinese name 浙江躍創文化用品有限公司 further supports this origin. However, public sources do not confirm whether Gimue operates a single dedicated factory or if all products are manufactured in one facility. Chinese stationery brands frequently utilize combinations of brand ownership, trading companies, contract manufacturing, and marketplace storefronts.

Gimue’s international presence is anchored in online commerce. Products have been documented on AliExpress, Shopee, regional reseller sites, craft retailers, and international marketplace aggregators. In the Philippines, Gimue-branded products appear on Shopee, where store descriptions advertise washi tape, stickers, sticky notes, wooden rubber stamps, notebooks, and colored pens. The brand is also listed on overseas marketplaces such as Noon in the UAE, although listings there demonstrate the name’s use in other product categories as well.4

Researchers should note a distinction between commercial entities using the Gimue name. A U.S. trademark record shows GIMUE registered by Shanghai Yumei Industrial Co., Ltd. on September 13, 2020, covering goods such as backpacks, briefcases, suitcases, pet backpacks, and pet clothing.1 This scope differs substantially from the stationery catalog.

Consequently, there appear to be at least two distinct commercial contexts:

Gimue Stationery

Associated in public records with GIMUE STATIONERY CO., LIMITED and characterized by stickers, washi tape, stamps, and paper products.

GIMUE / Shanghai Yumei

A separate trademark record associated with Shanghai Yumei Industrial Co., Ltd., covering luggage, bags, and pet-related products.1

Available evidence does not establish a corporate relationship between these entities, and they should be treated as separate unless stronger documentation emerges.

Marketplace evidence suggests individual Gimue products often receive strong customer ratings for appearance and value. For example, specific retro and fruit-themed sticker products have recorded ratings of 4.9/5 and 4.8/5 respectively on AliExpress.2 Reviews typically highlight attractive designs, good printing quality, cute aesthetics, useful quantities, and affordable pricing.

However, feedback also reflects common issues associated with inexpensive paper products purchased internationally, such as occasional damage during shipping or discrepancies between expected and actual sizes.2 Ultimately, Gimue’s primary selling point remains design variety and value rather than luxury status.

Gimue is particularly suited for individuals interested in:

• Journaling and bullet journaling
• Scrapbooking and memory keeping
• DIY crafts and card making
• Planner decoration
• Collage art
• Everyday decorative stationery

It is less relevant for consumers specifically seeking highly engineered writing instruments, archival-quality paper, or luxury fountain pens.

Gimue is best described as a China-associated, e-commerce-oriented creative stationery brand whose strongest identity lies in decorative paper goods and journaling accessories.

Its appeal stems from a combination of extensive design variety, inexpensive multi-piece products, and aesthetics tailored to journaling and scrapbooking. While stickers and washi tapes are characteristic of its catalog, the inclusion of pens, notebooks, sticky notes, and stamps broadens its utility for students and hobbyists. The brand exemplifies how contemporary Chinese stationery companies can build an international customer base primarily through marketplaces and enthusiast communities rather than conventional retail networks.

1. SHANGHAI YUMEI INDUSTRIAL CO., LTD. Trademarks :: Justia Trademarks
2. 46pcs/pack Retro Memory Sticker Diary Sticker Scrapbook Decoration Paper Stationery Diy Stickers School Office Supply – Price history & Review | AliExpress Seller – Gimue Stationery Store | Alitools.io
3. Huge AliExpress Haul | Jianwu, Mr.Paper,Alideco,YooFun,Gimue,etc… #unboxing – YouTube
4. Gimue UAE Store | Best Price Offers | Dubai, Abu Dhabi