GOODEST is a Philippine pet food brand that produces affordable, nutritionally balanced food for cats and dogs. The brand was launched in 2021 by Century Pacific Food, Inc. as its entry into the fast-growing pet nutrition market. GOODEST focuses on providing complete and balanced nutrition formulated with veterinarians and animal nutrition experts while remaining accessible to Filipino pet owners. [1]

• Brand Name: GOODEST

• Industry: Pet Food

• Founded: 2021

• Parent Company: Century Pacific Food, Inc.

• Headquarters: Philippines

• Product Categories: Cat food, Dog food

• Target Market: Pet owners seeking affordable, nutritionally complete pet food

• Official Website: goodestpetfood.com

GOODEST was introduced in 2021 as Century Pacific Food’s first pet food brand. The company, known for household food brands such as Century Tuna, Argentina, Birch Tree, and 555, entered the pet food sector in response to increasing pet ownership and growing demand for quality pet nutrition in the Philippines. The brand initially adopted an online-first strategy before expanding into supermarkets, pet stores, and veterinary channels nationwide. [1]

Within months of its launch, GOODEST became one of the leading online pet food brands in the Philippines, supported by strong e-commerce growth on major marketplaces. [2]

GOODEST offers a variety of pet food products designed to meet recognized nutritional standards.

Cat Food

• Dry Cat Food

• Wet Cat Food

• Multiple flavors for different life stages

Dog Food

• Dry Dog Food

• Wet Dog Food

• Complete daily nutrition formulas

According to the brand, its products are:

• Vet-formulated

• Made with meat, fish, vegetables, vitamins, and minerals

• Complete and balanced according to AAFCO nutritional standards

• Low in sodium and magnesium

• Manufactured to be approximately 40% more affordable than many premium alternatives in the local market. [3]

GOODEST promotes the idea that every pet deserves nutritious food regardless of a household’s budget. Its messaging emphasizes:

• Affordable quality

• Everyday nutrition

• Healthy and happy pets

• Accessible pet care for Filipino families

The company’s slogan centers on making complete nutrition “A-Fur-dable” for every Filipino pet owner. [3]

GOODEST states that its recipes are developed with veterinarians and animal nutritionists to provide complete daily nutrition. The products include carefully balanced levels of protein, vitamins, minerals, and other nutrients intended to support:

• Healthy growth

• Strong immune function

• Healthy digestion

• Skin and coat health

• Overall wellbeing

The company also states that its products meet AAFCO nutritional guidelines for complete and balanced pet food. [3]

GOODEST has participated in sustainability initiatives through its parent company. In 2023, the brand received certification under the Net Zero Plastic Waste Brand program after offsetting its declared plastic footprint through verified plastic recovery efforts. [1]

GOODEST competes in the Philippine pet food market against both local and international brands. Its primary market positioning focuses on:

• Affordable pricing

• Nutritionally complete formulations

• Local availability

• Vet-formulated recipes

• Strong e-commerce presence

The brand has continued to expand as one of Century Pacific Food’s newer growth businesses alongside categories such as plant-based foods and coconut products. [1]

GOODEST is owned by Century Pacific Food, Inc., one of the Philippines’ largest branded food manufacturers. The company has over four decades of experience in food manufacturing and brand development and markets well-known brands in seafood, meat, dairy, coconut, and plant-based products. [1]

GOODEST products are available through:

• Supermarkets

• Pet supply stores

• Veterinary clinics (selected products)

• Official stores on major Philippine e-commerce platforms

• The brand’s official website goodestpetfood.com

• Century Pacific Food, Inc.

• AAFCO (Association of American Feed Control Officials)

• Pet nutrition

• Cat food

• Dog food

1. [2-2

2-3 About the Cover SETTING THE TABLE FOR SHAR](https://www.centurypacific.com.ph/wp-content/uploads/2025/09/CNPF-2024-Annual-and-Sustainability-Report-compressed.pdf)

1. Growing a Leading Pet Brand from the Ground Up | Etaily | End-to-End Retail Service Provider

2. Goodest | Nutritious, Affordable Pet Food for Cats and Dogs