About Guitar Pusher
History
Guitar Pusher began operations in the summer of 2012, initially focusing on the sale of Epiphone guitars and Goldea all-tube amplifiers. According to the company, the name “Guitar Pusher” originated from the founders’ reputation for helping musicians choose equipment that matched their playing style and budget—a skill they described as “pushing” guitars to the right players.[1]
As demand increased, Guitar Pusher expanded beyond online sales by developing partnerships with numerous international manufacturers. Over the years, it became an authorized dealer and, in several cases, the exclusive Philippine distributor for selected guitar and accessory brands.[1]
Business
The company operates as a retail music store, a distributor for several international guitar-related brands, and a provider of guitar setup, customization, and repair services.
Its inventory includes:
* Acoustic guitars
* Electric guitars
* Bass guitars
* Ukuleles
* Amplifiers
* Effects pedals
* Strings
* Pickups
* Guitar parts
* Recording and studio equipment
* Cases and gig bags
* Professional maintenance tools
* Percussion instruments
The retailer emphasizes that every guitar sold undergoes a basic professional setup, including neck adjustment, nut action adjustment, and action optimization before shipment to improve playability.[1]
Brands
Throughout its history, Guitar Pusher has carried products from numerous manufacturers around the world. According to the company, brands have included:[1]
* Chapman Guitars (United Kingdom)
* Legator Guitars (United States)
* Maestro (Singapore)
* Baton Rouge (Germany)
* Tagima (Brazil)
* Bare Knuckle Pickups (United Kingdom)
* Graph Tech (Canada)
* Phoebus (China)
* K&K Sound (United States)
* Pedaltrain
* MONO Cases
* Crafter
* Epiphone
* Various Philippine-made guitar products
Services
Besides retail sales, Guitar Pusher offers:[1]
* Guitar setup
* Guitar customization
* Luthier services
* Amplifier repair and tuning
* Online product consultations
* Live video demonstrations through its Concierge Service
* Nationwide shipping across the Philippines
The company’s Concierge Service allows customers to schedule live demonstrations of instruments and receive advice from staff members who are also musicians.[1]
Store Locations
As of recent information, Guitar Pusher operates several physical branches in the Philippines, including:[1]
* Cubao, Quezon City
* Salcedo Village, Makati City
* Daang Hari, Bacoor, Cavite
These stores complement the company’s nationwide online sales platform.[1]
Philosophy
Guitar Pusher states that its mission is to provide quality instruments and equipment at competitive prices while ensuring each instrument is properly prepared before reaching the customer. The company places particular emphasis on instrument setup, believing that a well-adjusted guitar improves the playing experience regardless of a musician’s skill level.[1]
Online Presence
Guitar Pusher operates an e-commerce website featuring thousands of products across multiple categories and regularly publishes product demonstrations, educational content, and updates through its online channels. Its website also serves as a platform for ordering, customer support, and educational resources.[1]
Reputation
Within the Philippine guitar community, Guitar Pusher is known for:[1]
* Carrying a broad selection of imported guitar brands.
* Providing pre-sale guitar setup and inspection.
* Supporting both beginner and professional musicians.
* Offering specialized accessories and replacement parts that may be difficult to find through general music retailers.
* Building partnerships with local luthiers and guitar technicians for repair and customization services.