JOYO Technology itself was founded in 2006. According to the company’s own history, its early products included guitar tuners, mechanical and electronic metronomes, EQ products, and other accessories. As JOYO subsequently became better known for effects pedals and amplifiers, it decided to establish Guitto as a separate brand specifically focused on instrument accessories.[1]

Guitto’s origins are closely connected to JOYO Technology. JOYO initially developed guitar-related accessories before expanding into effects pedals and amplifiers. The company states that its experience working with guitarists, musicians, dealers, and artists helped it understand the practical problems encountered by players.

In 2018, JOYO established Guitto as a new brand dedicated to accessories. Rather than simply rebranding conventional accessories, the company positioned Guitto around independent product development and designs intended to address specific user needs.[1]

One of Guitto’s early internationally visible products was the GGP-01 acoustic-guitar pickup, introduced around 2019. The system combined a piezo pickup and microphone and attached to the guitar’s soundhole rather than requiring permanent modification of the instrument. Guitar World covered the product in August 2019, highlighting its clip-on installation and dual pickup system.[2]

Guitto has also exhibited at major musical-instrument trade shows. At Music China 2019, for example, the company presented guitar racks, guitar stands, and its GHD-01 guitar humidifier.[1]

It is important to distinguish Guitto from JOYO, even though the two brands are closely related.

JOYO Technology Co., Ltd. is the parent and manufacturing company. Its better-known consumer brand, JOYO, is associated particularly with guitar effects pedals, amplifiers, and other electronic musical equipment.

Guitto, meanwhile, was created as the company’s dedicated accessories brand. JOYO states that Guitto benefits from the company’s existing R&D, production, purchasing, and quality-control capabilities while maintaining a separate focus on instrument accessories.[1]

In simplified terms:

JOYO Technology → parent company/manufacturer → Guitto accessories brand

A Canadian trademark record also identifies SHENZHEN JOYO TECHNOLOGY CO., LTD as the applicant for the GUITTO trademark. The registration covers categories including musical-instrument stands, pedals, plectrums, strings, guitars, and electronic musical instruments, as well as various audio products.

Guitto’s catalogue has expanded considerably beyond its initial guitar accessories. The official website currently organises its products into categories including stands, capos, pickups, strings, and tools.[1]

Guitar and instrument stands

Stands are one of Guitto’s most visible product categories. The range has included:

• Folding guitar stands
• Multi-guitar racks
• Wall-mounted guitar hangers
• Guitar/bass stands
• Music stands
• Other instrument-support products

Some Guitto designs emphasise compact folding mechanisms and automatic or gravity-assisted locking. The GGS-06 tripod stand, for example, uses a gravity self-locking mechanism, while the GGS-07 rack provides adjustable positions for multiple instruments.[1]

Pedalboards

Guitto’s GPB series pedalboards are arguably among its most distinctive products. Instead of relying solely on conventional hook-and-loop or Velcro attachment, Guitto developed a mechanical fixture system for mounting effects pedals. This gives the pedalboard a different approach to pedal mounting and cable or power-supply organisation.

The GPB range includes multiple sizes, allowing players to build compact or larger pedalboard configurations. This reflects an important part of Guitto’s design philosophy: taking an ordinary piece of music equipment and attempting to solve some of its practical limitations through mechanical design.

Capos

Guitto also produces guitar capos, including its distinctive GGC series. Some models incorporate additional functions rather than acting solely as a capo. Depending on the model, Guitto has integrated features such as pick storage and tools for guitar maintenance.

Pickups

Guitto has developed several acoustic-guitar pickup systems. The GGP-01 is notable because it combines:

• Piezoelectric pickup
• Microphone
• Preamp
• Volume and tone controls
• Phase control
• Clip-on soundhole mounting

Its principal attraction is that it can be installed without permanently modifying the guitar.[2] Guitto has subsequently produced other acoustic pickup designs, including contact and piezo pickup products. Current retailers list several GGP-series models.[3]

Strings and maintenance products

The brand also offers guitar strings and various maintenance-related accessories. Its catalogue has included products such as:

• Guitar cleaning and care kits
• Guitar humidifiers
• String-management accessories
• Multi-tools
• Other small guitar-maintenance products

The official Guitto catalogue specifically lists Strings and Tools alongside its stand, capo, and pickup categories.[1]

Guitto’s central selling point is essentially functionality per dollar. The company describes its goal as providing “good value for money fine instrument accessories”, while its own history emphasises product design and understanding the practical needs of musicians.[1]

Retailers have sometimes summarised this philosophy with the phrase:

“10% price, 90% feature.”

That slogan is associated with Guitto’s positioning as a value-oriented brand that tries to offer unusual features without moving into premium-accessory pricing.[3] This makes Guitto somewhat different from traditional accessory manufacturers whose products may emphasise established designs and materials more than mechanical innovation.

Guitto’s identity is particularly associated with unconventional mechanical solutions. Examples include:

• Clip-on acoustic pickup systems — allowing players to add amplification without permanently installing a pickup inside the instrument.[2]
• Mechanical pedalboard mounting — replacing or supplementing conventional pedal attachment methods with dedicated fixtures.
• Gravity-locking stands — using the instrument’s weight to help secure it.
• Adjustable guitar racks — allowing the spacing of individual instrument positions to be changed.[1]
• Integrated guitar accessories — combining multiple small functions into individual products rather than selling every function separately.

This engineering-oriented approach is one of the reasons Guitto stands out among budget-oriented guitar-accessory brands.

Guitto is not an independent boutique workshop in the traditional sense. It is backed by the manufacturing infrastructure of JOYO Technology, a Shenzhen-based Chinese musical-equipment manufacturer.

JOYO states that it has dedicated R&D, production, quality-control, and purchasing departments supporting the development of Guitto products. The company also describes feedback from musicians, artists, bands, and dealers as an input into product development.[1] This relationship gives Guitto access to the manufacturing experience accumulated by JOYO since its establishment in 2006.

Although Guitto originated in China, the brand has been distributed internationally. Its products have appeared through musical-instrument retailers and distributors in markets including Australia, Europe, Japan, and other regions. For example, Australian retailers currently list Guitto pedalboards, guitar stands, pickups, and maintenance products.[3]

The brand has also participated in international industry exhibitions, including Music China and Musikmesse, helping introduce its products to international distributors and musicians.[1]

Guitto uses a distinctive dark-blue visual identity, and the brand’s trademark documentation describes the GUITTO wordmark in beige on a dark-blue background.

The brand’s identity can broadly be described through four characteristics:

• Affordable — aimed at musicians who want useful equipment without premium-brand pricing.
• Functional — products are designed around practical problems.
• Innovative — mechanical and multi-function designs are common.
• Guitar-focused — although its accessories can serve other instruments, guitars and guitarists remain central to the product range.

The distinction is important because Guitto is best understood as JOYO Technology’s accessory-focused brand, rather than simply another unrelated Chinese guitar-accessory company.[1]

Guitto occupies the budget-to-midrange accessory segment rather than competing primarily with luxury or heritage brands. Its strongest selling proposition is not that every product is revolutionary, but that the company frequently attempts to add features normally associated with more expensive equipment.

For example, a guitarist may choose a Guitto pedalboard because of its mechanical mounting system, or choose a Guitto pickup because it can be installed without permanently modifying the guitar. Consequently, Guitto is particularly attractive to:

• Beginners looking for affordable equipment
• Gigging musicians
• Home-recording musicians
• Guitarists building pedalboards
• Acoustic players who do not want permanent pickup installation
• Musicians who value portability and compact design
• Players interested in unusual accessory solutions

• 2006 — JOYO Technology established: JOYO begins developing and manufacturing musical and electroacoustic products, initially including guitar accessories.[1]
• 2006–2010s — Expansion of JOYO: The company expands into effects pedals and guitar amplifiers and develops a larger manufacturing and R&D operation.[1]
• 2018 — Guitto established: JOYO creates Guitto as a dedicated brand for instrument accessories.[1]
• 2019 — International product exposure: Guitto presents products at international trade shows including Music China and introduces products such as its GGP-01 acoustic pickup and various guitar stands.[1][2]
• 2020s — Product expansion: The catalogue expands into pedalboards, stands, capos, pickups, strings, tools, and guitar-care products.[1][3]
• 2021–2023 — International trademark activity: JOYO Technology files international trademark applications covering the GUITTO name and a broad range of audio and musical-instrument goods.

Guitto is the instrument-accessories brand established by Shenzhen-based JOYO Technology in 2018. Its purpose was to apply JOYO’s existing manufacturing and R&D experience to a dedicated range of guitar and musical-instrument accessories. Rather than competing primarily on prestige, Guitto has built its identity around practical innovation, distinctive mechanical designs, and value for money. Its portfolio includes guitar stands, multi-guitar racks, pedalboards, capos, acoustic pickups, strings, music stands, and maintenance tools.[1][2][3]

The easiest way to understand the brand is:

Guitto = JOYO’s accessory-focused brand, designed to deliver unusually feature-rich musical accessories at accessible prices.

It is therefore best viewed as part of the broader JOYO ecosystem, rather than as a completely independent manufacturer.

1. Profile-JOYO TECHNOLOGY CO., LTD
2. Guitto’s new acoustic pickup snaps right to your guitar’s soundhole | Guitar World
3. Guitto