The brand’s current website lists sections for Home, All Products, and Contact Us, providing service@haidms.com as its customer-service email address.[1]

The earliest readily identifiable trademark record for HAIDMS dates to 28 September 2017, when an application was filed in the United States. The trademark was subsequently registered on 15 January 2019 under registration number 5,657,054. The original applicant was Meng Zhang, while the recorded owner after registration became Suzhou Chuangsixin Trading Co., Ltd.[2]

The original U.S. trademark registration covered textile products, including towels, blankets, bed linen, curtains, cushion covers, quilts, and related textile goods. The trademark record states that “haidms” has no particular meaning in a foreign language.[2]

The brand’s later commercial identity appears to have expanded significantly towards home-improvement hardware, particularly door hardware. A Canadian trademark application published in 2025 also identifies Suzhou Chuangsixin Trading Co., Ltd. as the applicant for Haidms. That application covers products including metal door knobs, door locks, hinges, cabinet handles, drawer pulls, and furniture fittings.

Haidms is currently most visibly associated with door and home hardware.

Door handles and knobs

Haidms sells a range of interior and exterior door hardware, including:

• Interior door knobs
• Passage door knobs
• Privacy door knobs
• Dummy/fixed door knobs
• Door lever handles
• Front-door handlesets
• Entry-door hardware
• Deadbolt-and-handle combinations

Marketplace listings describe products in finishes such as matte black, brushed gold, brushed nickel, and oil-rubbed bronze.

Door locks and deadbolts

Entry-door security hardware is another significant category. Haidms products include single-cylinder front-door handlesets and deadbolt combinations, generally designed for residential entrances.[4]

Door hinges

Haidms offers conventional and self-closing or spring-loaded door hinges. Examples include 4-inch hinges with radius corners and finishes such as oil-rubbed bronze. Product descriptions emphasise features such as adjustable tension, durability, and straightforward installation.[3]

Cabinet and furniture hardware

Trademark documentation indicates a broader hardware category that includes:

• Cabinet handles
• Cabinet knobs
• Drawer pulls
• Drawer knobs
• Drawer slides
• Metal furniture fittings
• Metal hinges

This suggests that the intended product scope of Haidms extends beyond doors into general residential hardware.

Haidms occupies the affordable-to-mid-range online home-hardware segment rather than positioning itself as a traditional premium architectural-hardware manufacturer. Its products commonly emphasise:

• Modern styling
• Multiple finishes
• Zinc-alloy or metal construction
• Residential applications
• DIY-friendly installation
• Multi-pack configurations
• Replacement and renovation use

For example, Haidms door-knob listings describe zinc-alloy construction and finishes intended to complement both modern and traditional interiors.

Haidms maintains a significant online-marketplace presence. Third-party seller-tracking data reports that Haidms has sold on Amazon.com since around 2020 and has offered hundreds of products.[5]

The brand also appears on other major e-commerce platforms. Walmart listings, for instance, identify Haidms products ranging from door hinges to door knobs and entrance handles.[3]

Haidms products are also visible on marketplaces outside the United States, including Latin American platforms and Lazada Philippines. A Lazada listing identifies a “Haidms Flagship Store” selling home-decoration products such as curtains.[6] This marketplace footprint suggests that Haidms operates primarily through cross-border e-commerce and marketplace distribution rather than through a large network of branded physical retail stores.

The strongest publicly available corporate connection is Suzhou Chuangsixin Trading Co., Ltd. The U.S. trademark record identifies the company as the current owner of the HAIDMS trademark and identifies Meng Zhang as the original applicant.[2]

A later Canadian trademark publication likewise lists Suzhou Chuangsixin Trading Co., Ltd. as the applicant for Haidms, providing an address in Suzhou Industrial Park, Suzhou, China. It is therefore reasonable to describe Haidms as a China-associated e-commerce home-goods and hardware brand, with Suzhou Chuangsixin Trading Co., Ltd. being the principal corporate entity publicly connected to the trademark.

A notable aspect of Haidms is the apparent evolution of its product portfolio. The 2017 U.S. trademark filing primarily concerned textiles and household textile goods.[2] Later trademark and marketplace evidence is much more strongly associated with hardware and home improvement, particularly door hardware. The Canadian filing, for example, explicitly covers metal knobs, handles, hinges, locks, and drawer hardware.

This indicates that Haidms has either expanded from household textiles into home hardware or used the same brand name across multiple product categories. Available public records do not provide sufficient information to establish exactly when or why this transition occurred.

Based on its current product assortment, the design approach of Haidms can be characterised as contemporary residential hardware with broad stylistic compatibility. Common visual themes include:

• Matte black for contemporary and industrial interiors
• Brushed gold or brass for decorative interiors
• Brushed nickel for neutral and traditional settings
• Oil-rubbed bronze for classic aesthetics
• Rounded and relatively minimalist knob designs
• Simple lever handles

The goal appears to be making functional hardware serve as an interior-design element.

Haidms products appear primarily aimed at:

• Homeowners
• Renters replacing interior hardware
• DIY renovators
• Property managers
• Landlords
• Contractors handling smaller residential projects
• Customers furnishing or remodelling homes
• Buyers looking for multi-pack hardware

Its marketplace-oriented distribution and frequent multi-pack products make it particularly suitable for customers who need to replace several pieces of hardware simultaneously.

Available marketplace evidence suggests a generally positive customer response, although the quality of evidence varies considerably by platform and individual product. One third-party Amazon marketplace tracker reports more than 1,000 customer reviews associated with the Haidms seller and an overall 5.0/5 figure on its tracking page.[5]

Other marketplace listings show individual products with substantial review counts and ratings. For example, one Haidms front-door handle and lock product is reported with a 4.3/5 rating from 435 reviews on a Latin American marketplace.[7] However, these figures should not be interpreted as an independently audited overall brand rating. Reviews can vary substantially between individual Haidms products, sellers, countries, and marketplace listings.

Haidms follows a modern marketplace-first consumer-brand model. Rather than relying primarily on physical retail locations, the brand distributes products through online channels. This allows it to offer a relatively broad catalogue while targeting customers searching for specific hardware products.

The model involves product sourcing or manufacturing, Haidms branding, online marketplace distribution, and direct-to-consumer sales. Available evidence does not establish that Haidms manufactures all of its products itself. Public trademark records identify Suzhou Chuangsixin Trading Co., Ltd. as the trademark owner but do not establish the company’s complete manufacturing arrangements.

Haidms operates an official website at haidms.com, where the brand provides an online storefront and customer-contact information.[1]

The HAIDMS name has demonstrated trademark activity in multiple jurisdictions. The U.S. trademark was registered in 2019, originally covering textile and household textile products.[2] A later Canadian application associated with the same corporate owner covers a hardware-oriented assortment, including door locks, hinges, knobs, handles, and cabinet or drawer hardware. Trademark protection forms an important part of the international brand presence of Haidms.

1. haidms
2. HAIDMS Trademark of SUZHOU CHUANGSIXIN TRADING CO., LTD. – Registration Number 5657054 – Serial Number 87627182 :: Justia Trademarks
3. Haidms Self Closing Door Hinges 3 Pack Oil Rubbed Bronze Spring Loaded Hinges 4 Inch with 5/8″ Radius Corner Adjustable Tension for Garage Exterior Door – Walmart.com
4. Haidms Matte Black Front Door Handle, Single Cylinder Exterior Door Entry Handle with Door Lever, Reversible for Right and Left Handed Sided Doors – Walmart.ca
5. Haidms on Amazon.com Marketplace – SellerRatings.com
6. haidms | Color Woven Jacquard High Precision Light French Modern Country Style New Curtain
7. Comprar Haidms Juego de manijas de puerta delantera y cerrojo en Guatemala | Yaxa