History

The earliest readily verifiable public record for HASCLOTH is a U.S. trademark application filed on December 31, 2021, under serial number 97198441. The listed owner is HONGKONG CHENRUI E-BUSINESS CO., LIMITED, a company based in Hong Kong. The trademark description covers a range of children’s apparel, including infantwear, panties, baby pants, baby tops, bottoms, and children’s and infant apparel such as jumper coveralls.1

A trademark database currently lists the HASCLOTH mark as LIVE, with registration dated January 24, 2023.2

There is comparatively little publicly documented information about Hascloth as a standalone fashion company; details regarding its founders, physical headquarters, manufacturing facilities, or corporate history are not readily available in current sources. Consequently, Hascloth is best described as an online-oriented apparel brand rather than a traditional fashion house with a large corporate structure.

Hascloth’s strongest identifiable product category is baby and infant clothing.

The trademark specification is particularly broad within children’s apparel and includes:

• Infantwear
• Baby pants
• Baby tops
• Children’s bottoms
• Panties
• Jumper coveralls
• Other children’s and infant apparel3

Marketplace listings show the brand specializing in items such as baby-girl rompers, bodysuits, summer outfits and decorative one-piece clothing. One documented Hascloth product, for example, is a newborn/baby-girl romper featuring a floral design, ruffles and tassel detailing, offered in sizes extending through the infant/toddler range.4

Another listing identifies a Hascloth infant romper with an elephant print and ruffle styling, suggesting that the brand’s product assortment emphasizes cute, colorful and decorative designs rather than technical or performance-oriented children’s clothing.5

Based on publicly identifiable products, Hascloth’s aesthetic can broadly be characterized as:

Cute · Casual · Feminine · Playful · Infant-oriented

Its products commonly incorporate features such as:

• Floral and animal prints
• Ruffles
• Sleeveless designs
• Decorative tassels
• Bows and headbands
• Bright or soft colors
• One-piece romper silhouettes

The brand appears particularly oriented toward clothing that functions both as everyday baby wear and occasion/photography clothing. Marketplace descriptions mention uses such as outdoor play, holidays, birthdays, family events, weddings and baby photography.

Hascloth occupies the affordable online children’s-fashion segment.

Available marketplace data indicates that some Hascloth products have been sold in the approximate US$13–17 range, depending on the item and listing. A third-party marketplace analysis recorded two Hascloth products with prices between $14.98 and $16.99 and an average of approximately $15.99 at the time of its January 2025 update.

This places Hascloth considerably closer to budget-friendly online children’s apparel than premium or luxury children’s fashion.

The brand’s presence in Amazon-related baby registries also provides evidence of its visibility in the U.S. online baby-clothing market.7

Hascloth relies heavily on e-commerce distribution rather than a publicly documented network of physical retail stores.

Its products have been associated with Amazon listings, and third-party marketplace information identifies dragontown as a seller associated with Hascloth products.

In the Philippines, the brand maintains a direct storefront on Lazada, indicating a marketplace-driven business model where products are presented through major regional e-commerce platforms rather than standalone retail networks.8

The most concrete ownership information comes from the U.S. trademark record.

HONGKONG CHENRUI E-BUSINESS CO., LIMITED is identified as the owner of the HASCLOTH trademark. The same company owns or has filed trademarks for a number of other apparel-related brands, including JASSAK, GILLAC and PFYSIRE.6

This context suggests that Hascloth should not automatically be described as an independent designer fashion house. The available public record instead points toward a broader e-commerce business operating multiple consumer brands.

Third-party marketplace analysis has reported generally positive customer feedback for the Hascloth products it examined. One analysis reported an average rating of 4.7/5 based on more than 1,000 customer reviews across the products it evaluated.

However, this figure should be interpreted cautiously as it represents only the products and reviews examined by that particular third-party site, rather than an independently audited brand-wide customer-satisfaction score.

In practical terms, Hascloth can be summarized as an online children’s apparel label specializing in affordable, decorative clothing for babies and young children.

Its apparent brand proposition is relatively straightforward:

Cute and affordable clothing for babies and young children, with an emphasis on playful designs and occasion-friendly outfits.

Unlike established children’s fashion houses with extensive publicly documented histories, Hascloth has a relatively small public corporate footprint. Its identity is therefore defined more by its marketplace products and trademark portfolio than by a publicly documented founder story, fashion philosophy, flagship store network, or extensive brand history.

2021 — Brand trademark filed
HASCLOTH was filed as a U.S. trademark on December 31, 2021, by HONGKONG CHENRUI E-BUSINESS CO., LIMITED.1

2023 — Trademark registration
The trademark record indicates registration on January 24, 2023.2

2024–2026 — Online marketplace presence
Hascloth products continued to appear in online retail and baby-registry listings, particularly for infant and baby-girl clothing.8

Hascloth is an online-focused baby and children’s clothing brand associated with HONGKONG CHENRUI E-BUSINESS CO., LIMITED. Its verifiable history begins with a U.S. trademark filing in 2021. The brand’s documented product scope centers on infantwear and children’s apparel, while marketplace listings show a particular emphasis on cute baby-girl rompers, bodysuits and decorative outfits.8

Its apparent market position is affordable, fashion-oriented baby clothing sold primarily through e-commerce marketplaces, rather than premium designer children’s fashion.

Important caveat: There is limited reliable public information about Hascloth’s founders, employees, manufacturing operations, revenue, official headquarters, or broader corporate organization. Those details should not be presented as established facts without additional primary-source evidence.

1. Browse December 31, 2021 Trademarks by Filing Date :: Trademark Resources :: Justia Trademarks
2. HONGKONG CHENRUI E-BUSINESS CO., LIMITED Trademarks Page 1 :: Justia Trademarks
3. HONGKONG CHENRUI E-BUSINESS CO.,LIMITED Trademarks | USPTO Trademark Owner Search
4. December 31, 2021 Clothing Trademarks :: Trademark Resources :: Justia Trademarks
5. Hascloth Top 2 Products from Baby Girls’ One-Piece Rompers Brand – FindThisBest
6. HONGKONG CHENRUI E-BUSINESS CO., LIMITED Trademarks & Logos
7. Baby Norris on The Bump
8. www.lazada.com.ph