Haylou was introduced in March 2017 by Dongguan Liesheng Electronic Technology Co., Ltd., a Chinese electronics manufacturer founded in 2015. Liesheng originally focused on research, development, manufacturing, and OEM/ODM services before launching its own consumer brand. [1]

The company became one of the early members of the Xiaomi ecosystem after receiving investment from Xiaomi, which helped accelerate its growth in the wireless audio market. While Haylou products are often associated with Xiaomi, Haylou is an independent brand rather than a Xiaomi sub-brand. [1]

Haylou operates under Liesheng Group, which designs and manufactures a variety of smart electronic products.

The company emphasizes:

• Research and development

• Industrial design

• Smart wearable technology

• Wireless audio innovation

According to the company, it has:

• Over 100 technical innovation patents

• Products sold in 230+ countries and regions

• Tens of millions of global users

Haylou is frequently mistaken for being owned by Xiaomi because:

• Liesheng became an early Xiaomi ecosystem partner.

• The company has manufactured wireless audio products for Xiaomi and Redmi.

• Many early Haylou earbuds resembled Xiaomi’s design philosophy.

• Some online sellers marketed Haylou products alongside Xiaomi accessories.

Despite this close relationship:

• Haylou maintains its own branding.

• It develops its own products.

• It has separate international distribution and marketing. [1]

Wireless Earbuds

Haylou’s largest product category includes:

• GT Series

• MoriPods Series

• W Series

• AirFree Series

• Flowbuds Series

Features commonly include:

• Active Noise Cancellation (ANC)

• Hi-Res Audio

• LDAC support (selected models)

• AI call noise reduction

• Gaming mode

• Bluetooth multipoint connectivity

• Long battery life

Smartwatches

Popular smartwatch families include:

• Solar Series

• RS Series

• Watch Series

• IRON Series

• Hyper Series

Typical features:

• AMOLED displays

• Bluetooth calling

• Heart-rate monitoring

• Blood oxygen (SpO₂) measurement

• Sleep tracking

• Stress monitoring

• GPS (selected models)

• 100–170+ sports modes

• Long battery life

Open-Ear & Bone-Conduction Headphones

Haylou also manufactures:

• PurFree Series

• Open-ear sports headphones

• Neckband headphones

These target runners, cyclists, and outdoor users who prefer situational awareness.

Other Products

The company also produces:

• Bluetooth microphones

• Charging accessories

• Smart wearable accessories

• Audio peripherals

Haylou emphasizes four main principles:

• Affordable pricing

• Minimalist industrial design

• Practical smart features

• Everyday reliability

Rather than competing directly with premium brands like Apple or Samsung, Haylou targets the budget and mid-range markets by offering many flagship-style features at lower prices.

Haylou products have received several industry recognitions, including:

• iF Design Award (PurFree)

• Japan VGP Award (Haylou W1)

• IAI Global Design Gold Award (RS3)

• Lazada Brand Excellence Award

• Positive recommendations from publications such as Forbes and Cycling Weekly for selected products.

Haylou has expanded rapidly across:

• Southeast Asia

• Europe

• Latin America

• Middle East

• Africa

Its products are widely available through:

• Official online stores

• Regional distributors

• Major e-commerce platforms

• Consumer electronics retailers

The company states its products are available in more than 100 countries and regions. [1]

Haylou devices are managed through companion apps such as:

• Haylou Fun

• Haylou Sound

These apps provide features like:

• Firmware updates

• Device customization

• Equalizer settings (supported models)

• Health and fitness tracking

• Notification synchronization

Earbuds

• GT1

• GT5

• GT7

• MoriPods

• MoriPro

• W1

• W1 ANC

• AirFree

• Flowbuds N50

• Flowbuds N55

Smartwatches

• Solar

• Solar Neo

• Solar Lite

• Solar Ultra

• RS3

• RS4

• RS5

• Watch 2

• Watch S6

• Watch Hyper

Haylou competes primarily in the budget and mid-range consumer electronics segment. Its main competitors include:

• Xiaomi

• QCY

• SoundPEATS

• realme

• HONOR

• Anker (Soundcore)

Its products are generally recognized for offering competitive features relative to their price.

Haylou continues to expand its lineup. Recent launches include the Flowbuds N50, Flowbuds N55, and the Watch Hyper, adding features such as improved active noise cancellation, dual-band GPS, offline maps, and enhanced health tracking while maintaining the brand’s emphasis on affordability. [2]

• Xiaomi

• Suunto

• Redmi

• QCY

• SoundPEATS

Haylou has grown from a startup launched in 2017 into a global consumer electronics brand focused on delivering affordable smart wearables and wireless audio devices. Backed by Liesheng Group and with early ties to Xiaomi’s ecosystem, the company has established a presence in over 100 countries through a combination of competitive pricing, functional design, and continual product development. While it is not owned by Xiaomi, its manufacturing background and ecosystem connections have contributed to its reputation in the budget electronics market. [1]

1. About Us – Haylou

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