About Heabety
Heabety is an online fashion accessories label and marketplace brand primarily found on Lazada Philippines, where it sells a wide variety of affordable women’s fashion accessories, hair accessories, jewelry, and seasonal fashion items. Rather than operating as a traditional fashion house with a publicly documented corporate history, Heabety appears to function as an e-commerce retail brand that distributes trend-driven accessories through multiple Lazada storefronts. [1]
Overview
| Attribute | Information |
|---|---|
| Brand name | Heabety |
| Industry | Fashion Accessories |
| Primary marketplace | Lazada Philippines |
| Product focus | Hair accessories, fashion jewelry, eyewear, bridal accessories, and women’s fashion accessories |
| Target market | Women and girls seeking affordable, trend-inspired fashion accessories |
| Business model | Online marketplace retail |
History
There is no publicly available corporate history documenting Heabety’s founding, headquarters, ownership, or official company background. Unlike established fashion brands, Heabety does not appear to maintain an official brand website or publish corporate information.
The brand is primarily visible through Lazada product listings and storefronts, suggesting it operates as an online retail label focused on affordable fashion accessories. [2]
Products
Heabety offers a broad assortment of fashion accessories, including:
Hair Accessories
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Hair clips
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Barrettes
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Hair claws
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Duckbill clips
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Bang clips
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Hairpins
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Headbands
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Decorative floral clips
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Velvet bows
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Bridal tiaras
Many designs are marketed as Korean-inspired or minimalist fashion accessories. [3]
Fashion Jewelry
The brand also sells:
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Stud earrings
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Fashion earrings
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Costume jewelry
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Bridal jewelry
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Everyday accessories
Most pieces are described as being made from alloy or fashion jewelry materials rather than precious metals. [4]
Eyewear
Heabety’s catalog includes:
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Fashion sunglasses
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Oversized square-frame sunglasses
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UV-protection casual eyewear
These products emphasize style and everyday wear over luxury positioning. [5]
Design Style
Across its listings, Heabety commonly uses marketing terms such as:
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Korean style
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Vintage
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Sweet
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Elegant
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Minimalist
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Cute
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Fashion
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Temperament
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Y2K-inspired
Its products generally follow current fast-fashion trends while remaining accessible at low price points. [6]
Materials
Depending on the product, materials listed include:
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Alloy
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Velvet
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Plastic (PC)
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Acrylic
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Artificial flowers
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Synthetic decorative materials
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Plated metal
Material composition varies by individual item. [7]
Pricing
Heabety products are generally positioned in the budget-friendly segment.
Typical price ranges on Lazada include:
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Hair clips: approximately ₱30–₱80
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Earrings: approximately ₱40–₱100
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Sunglasses: approximately ₱50–₱150
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Bridal accessories: approximately ₱120–₱300
Prices vary depending on promotions and marketplace discounts. [8]
Distribution
Heabety products are primarily sold through Lazada Philippines. Listings appear under several seller storefronts, including examples such as:
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Hb Accessories Store
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Heabety Jewelry
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Heabety Fashion
The use of multiple storefronts suggests the brand may be distributed through different marketplace sellers rather than a single centralized retail account. [9]
Market Position
Heabety occupies the affordable online fashion accessories segment, competing with numerous marketplace brands that focus on:
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Trend-driven accessories
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Everyday fashion items
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Low-cost impulse purchases
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Korean-inspired fashion
-
Seasonal accessories
Its emphasis is on variety and accessibility rather than luxury branding or designer collections. [10]
Public Presence
As of the available public information:
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No official company website has been identified.
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No verified corporate profile or “About Us” page with company history is publicly available.
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No documented founder or parent company has been identified through public sources.
Most publicly accessible information about Heabety comes from product descriptions and marketplace listings rather than corporate publications. [11]
Summary
Heabety is an online marketplace fashion accessories brand best known through Lazada Philippines. It specializes in inexpensive women’s accessories—including hair clips, jewelry, sunglasses, and bridal accessories—with designs that reflect contemporary fashion trends, particularly Korean-inspired aesthetics. While the brand maintains a substantial product catalog, there is currently little publicly available information regarding its corporate history, ownership, or organizational structure, making it best characterized as an e-commerce retail label rather than a traditionally documented fashion brand. [12]
