About Her Skin
Her Skin (also branded as HerSkin) is a Philippine skincare and cosmetics brand established in 2020. The company specialises in affordable facial care, sun protection, body care, and beauty essentials tailored for the Filipino market, distributed through an extensive network of resellers and distributors.1 The brand rose to prominence via social media platforms, particularly Facebook, and collaborations with beauty content creators, establishing itself as a notable direct-selling skincare enterprise in the Philippines.
History
Her Skin was founded in January 2020 by Katherine Melendez, a beauty and skincare vlogger from Candaba, Pampanga, alongside her partner Ryan Armenta and financial advisor Jerome Basco. Driven by Melendez’s interest in beauty and skincare, the founders set out to create their own product line. Formulation development and manufacturer sourcing commenced in March 2020.1
The initial manufacturing attempt proved unsuccessful, prompting the founders to reformulate the products with a different manufacturer. Later that year, the brand introduced its debut offering, the Revita-Glow Skin Rescue Set, a mild rejuvenating skincare kit.1
In November 2020, the five-member Her Skin team opened its first warehouse and office in Arayat, Pampanga. The brand officially launched its Facebook business page in December 2020 and began recruiting distributors across the country.1
Her Skin released its first products in January 2021, initially supported by only seven regional distributors. Leveraging social media marketing and customer testimonials, the brand rapidly expanded its reseller network nationwide. According to the company, it grew to over 5,000 resellers and 500 distributors within its first year of operation.1
Products
Her Skin offers a range of skincare and cosmetic products, including:1
- Revita-Glow Skin Rescue Set
- Sun Defense SPF 30 Sunscreen
- Sun Defense SPF 45 Sunscreen
- Secret Glow 4-in-1 Set
- Secret Glow Tone-Up Cream
- Bubble Whipp Soap
- Milk for Skin Body Wash
- Milk for Skin Body Lotion
- Water Gel Hydrator
- Other facial and body care products
These products are marketed as everyday skincare solutions designed to address common concerns such as acne, hyperpigmentation, sun protection, moisturisation, and skin brightening.1
Business model
Her Skin operates primarily through online retail, Facebook and social media marketing, authorised resellers, and regional and international distributors.1 The company promotes entrepreneurship by enabling individuals to join as resellers or distributors, thereby sustaining a nationwide direct-selling network.1
Regulatory status
Several Her Skin cosmetic products appear in the Philippine Food and Drug Administration (FDA) cosmetic notification database, including the Revita Glow Skin Rescue Kit, Sun Defense SPF30, and related items under the Her Skin brand. Cosmetic notification signifies that a product has been registered with the FDA under the applicable notification process; this is distinct from FDA approval.
Marketing
Her Skin built much of its early recognition through social media campaigns, beauty influencers, customer testimonials, viral Facebook promotions, and community selling led by distributors.1 The online presence of the founders, particularly Katherine Melendez’s beauty content, contributed significantly to the brand’s initial growth.1
Company
According to recent FDA cosmetic notification records, the brand operates under ARMENDEZ CORP., doing business as HerSkin Skincare and Cosmetics.
See also
- Philippine skincare industry
- Direct selling
- Cosmetic products in the Philippines
