The company describes itself as a technology brand focused on user requirements, continuous innovation, and intelligent imaging.[1]

2014: Foundation

Hohem was established in 2014 in Shenzhen. Its early technological work was connected to drone flight-control systems and gimbal stabilisation. According to the company’s historical account, the team developed and verified a three-axis gimbal-stabilisation prototype during its first year.[2]

The transition from aerial stabilisation to handheld imaging was pivotal to Hohem’s later identity. The company identified an opportunity to adapt stabilisation technology originally associated with drones for use with portable cameras and eventually smartphones.[3]

2015: First handheld stabiliser

In 2015, Hohem introduced its first three-axis handheld stabiliser for action cameras, establishing the company in the emerging handheld-gimbal market.[2]

2016: AI face tracking

A significant early innovation occurred in 2016 when Hohem introduced a smartphone stabiliser incorporating automatic/AI face tracking at CES in the United States.

Hohem describes this as the world’s first smartphone stabiliser with AI face tracking. The company subsequently partnered with Best Buy and entered hundreds of U.S. stores.[2]

This development was notable because traditional gimbals primarily solved a mechanical problem—keeping a camera stable—whereas Hohem began combining stabilisation with intelligent subject tracking.

2017: Foldable smartphone gimbal

In 2017, Hohem introduced a foldable smartphone stabiliser and utilised Indiegogo crowdfunding to bring the product to market. The company reports that the campaign raised more than US$1 million.[2]

Crowdfunding helped Hohem establish an international customer base while demonstrating demand for relatively compact smartphone filmmaking equipment.

2018: Expansion of the product range

Hohem expanded its lineup in 2018 with products aimed at several categories:

• iSteady Mobile — smartphone stabilisation
• iSteady Pro — action-camera stabilisation
• iSteady Gear — DSLR/mirrorless-camera stabilisation

The company states that these products became popular on Amazon and among online creators and influencers.[2]

2019: iSteady expansion

Hohem continued upgrading its iSteady products in 2019. According to company materials, sales of the iSteady series surpassed one million units, with products achieving Amazon best-seller positions in various markets.[2]

2020: iSteady X

One of Hohem’s most commercially significant products was the iSteady X, launched in 2020.

Designed as an extremely lightweight, foldable three-axis smartphone gimbal, Hohem reported a weight of approximately 259 grams and promoted it as the world’s lightest three-axis foldable smartphone gimbal at the time.[3]

The iSteady X subsequently received the 2020 SVIEF Disruptive Innovation Award.[3]

The product represented an important strategic direction for the company: making mechanically sophisticated stabilisation technology sufficiently small and affordable for everyday smartphone users.

2021: AI tracking becomes a major theme

In 2021, Hohem released several products, including:

• iSteady V2
• iSteady X2
• iSteady Q

The iSteady V2 particularly emphasised AI-powered tracking. Hohem described it as the world’s first three-axis AI-tracking gimbal, incorporating a built-in vision system for tracking subjects.[2]

2022: Design recognition

The iSteady V2 received a Red Dot Design Award in 2022. Hohem also expanded its consumer-oriented product range and introduced products such as Hohem GO.[2]

2023: Professional camera systems

In 2023, Hohem expanded further into professional smartphone and camera stabilisation.

The company introduced the iSteady M6, alongside updated products including the iSteady XE, iSteady V2s, and iSteady MT2. The iSteady MT2 was positioned as a multi-purpose camera stabiliser for different camera configurations.[2]

Hohem’s product-design recognition also increased, with awards including Red Dot and iF Design Award recognition for products in its lineup.[1]

2024: 10th anniversary

Hohem marked its 10th anniversary in 2024, describing a decade of development in smartphone and camera gimbals.

The company emphasised its original transition from drone technology towards handheld stabilisation and its broader goal of making professional-looking filmmaking more accessible.[3]

2025–2026: AI imaging expansion

Hohem’s more recent product strategy has increasingly focused on AI-assisted imaging rather than stabilisation alone.

Its current catalogue includes consumer products such as:

• iSteady V3 Ultra
• iSteady M7
• iSteady V3
• iSteady X3 / X3 SE
• iSteady M6
• iSteady Q
• Hohem GO
• Hohem MIC-01

Its professional lineup includes:

• iSteady MT3 Pro
• iSteady MT3
• iSteady MT2
• iSteady Pro 4[1]

In 2026, Hohem highlighted the iSteady MT3 series, including the MT3 Pro, featuring AI tracking designed to recognise people, pets, vehicles, and other subjects.[1]

Hohem’s products can broadly be divided into several categories.

Smartphone gimbals

This is the category most closely associated with the Hohem name.

Smartphone gimbals use electronically controlled motors to compensate for unwanted movement and produce smoother footage. Depending on the model, features can include:

• Three-axis stabilisation
• Subject/face tracking
• AI vision sensors
• Gesture control
• Smartphone app integration
• Automated shooting modes
• Timelapse and motion timelapse
• Panoramic photography
• Foldable designs
• Built-in or detachable tracking modules

The iSteady V-series, iSteady X-series, and iSteady M-series are examples of Hohem’s smartphone-oriented products.[1]

Camera gimbals

Hohem also produces larger stabilisers intended for mirrorless and DSLR cameras.

The iSteady MT series represents this more professional segment. These gimbals are designed for heavier camera systems and provide greater mechanical and payload capabilities than the company’s compact smartphone products.[1]

Action-camera stabilisers

Hohem’s roots in handheld stabilisation are closely connected with action cameras.

The company developed dedicated stabilisers for GoPro-style action cameras, with the iSteady Pro series being one of its recognisable product families.[2]

AI tracking

AI tracking has become one of Hohem’s major differentiators.

Instead of requiring a separate camera operator to manually control the gimbal, compatible Hohem products can automatically keep a subject within the camera frame.

Depending on the product generation, tracking can involve:

• Face recognition
• Human-body tracking
• Gesture interaction
• AI vision sensors
• Magnetic tracking modules
• Tracking of multiple types of subjects

Newer products extend this concept beyond simple face tracking to include people, pets, vehicles, and other subjects.[1]

Audio and accessories

Hohem has expanded beyond gimbals. Its current catalogue includes products such as the Hohem MIC-01, reflecting a broader move towards an ecosystem for mobile content creation.[1]

iSteady is the product family most strongly associated with Hohem.

The name appears across multiple generations and categories of stabilisation products, including smartphone, action-camera, and professional camera gimbals.

The basic concept is straightforward:

iSteady = electronically stabilised imaging

A gimbal uses motors and sensors to detect unwanted movement and counteract it. In a three-axis gimbal, the primary axes are generally:

• Pan — left/right rotation
• Tilt — up/down rotation
• Roll — rotation around the camera’s forward axis

The result is smoother footage during walking, panning, tracking, or handheld shooting.

Hohem has progressively combined this mechanical stabilisation with software and AI features.

Hohem’s technology can be understood as a combination of mechanical stabilisation, electronic control, computer vision, and mobile software.

Gimbal stabilisation

At the foundation is the three-axis gimbal.

Sensors detect changes in orientation and movement, while motors make rapid corrections to keep the camera or smartphone in the desired position.

Anti-shake algorithms

Hohem states it has developed proprietary stabilisation algorithms and has filed for more than 100 patents relating to stabilisation and associated technologies.[2]

AI subject tracking

AI tracking represents the next layer of functionality.

Instead of merely stabilising the camera, the system attempts to understand what the user wants to keep in the frame.

This makes a Hohem gimbal potentially useful for:

• Solo video creators
• TikTok/Instagram creators
• YouTubers
• Livestreamers
• Teachers
• Fitness instructors
• Travellers
• Product reviewers
• Videographers

Hohem’s current brand concept is “Make Moments.” The company states its mission is to make recording memorable moments easier through technology.[1]

This explains much of the company’s product strategy.

Rather than positioning gimbals exclusively as professional filmmaking equipment, Hohem has historically attempted to make stabilisation:

smaller → easier → smarter → more affordable

That strategy helped it target ordinary smartphone users alongside professional and enthusiast filmmakers.

Hohem and its products have received recognition from several international design and innovation programmes.

Its official history lists recognition including:

• iF Design Award
• Red Dot Design Award
• International Design Excellence Awards (IDEA)
• Good Design Award
• Contemporary Good Design
• Golden Pin Design Award
• Goldreed Industrial Design Award
• SVIEF Disruptive Innovation Award[1]

Notable products receiving recognition include the iSteady M6, iSteady MT2, iSteady V2, iSteady V3, and iSteady MT3 Pro.[1]

Although Hohem is headquartered in China, the company has built an international sales presence.

Hohem states its products are sold in more than 50 countries and regions and that it has more than 3 million customers.[1]

Its distribution model includes both online and offline channels, with official online stores, retailers, distributors, and cross-border e-commerce playing roles in its international expansion.[2]

The brand has particularly targeted markets where smartphone video, vlogging, social media, and creator culture are strong.

Hohem operates in a competitive market alongside brands such as DJI, Insta360, Zhiyun, and other camera-accessory manufacturers.

Its historical positioning has generally emphasised three things:

1. Accessible pricing
2. Compact and portable products
3. Intelligent/AI features

This distinguishes Hohem somewhat from brands focused primarily on high-end professional cinema equipment.

Its evolution can roughly be described as:

drone technology → handheld action-camera gimbals → smartphone gimbals → AI tracking → professional camera stabilisation → intelligent imaging ecosystem

Hohem’s importance in the consumer-gimbal market stems less from being the largest camera company and more from its role in making motorised stabilisation and automated tracking accessible to everyday creators.

Its early focus on smartphone face tracking was particularly important. Traditional camera stabilisation and automated subject tracking had historically been associated with more expensive professional equipment. Hohem helped bring some of these concepts into relatively inexpensive handheld smartphone accessories.[2]

The company’s lightweight products, especially the iSteady X, also contributed to the trend towards pocketable filmmaking equipment.

As of 2026, Hohem is no longer simply a “smartphone gimbal company.”

Its portfolio now spans:

Smartphones → action cameras → mirrorless/DSLR cameras → AI tracking → microphones and creator accessories.

The company’s newer direction is increasingly centred on AI-powered intelligent imaging, where the device does more than stabilise a camera—it can help decide how and what to track while filming.[1]

The company’s current slogan and brand concept, “Make Moments,” captures that shift: the goal is to make sophisticated imaging technology easier for ordinary people to use.[1]

1. About Us | Hohem Official Website
2. # about hohem 2021.11.15
3. Hohem Celebrates 10 Years of Innovation in Smartphone and Camera Gimbals