The Philippine Intellectual Property Office’s 2019 gazette records Homebaby as an international trademark held by Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd., with the listed goods including baby diapers, baby diaper pants, sanitary products and incontinence garments.[1]

Homebaby is connected to Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd., a hygiene-products manufacturer in Quanzhou, Fujian Province.

Third-party Chinese brand information describes Tianjiao as having roots going back to 2005, while identifying Homebaby/家得宝 as a brand established around 2013. That source describes the company as being involved in R&D, manufacturing, sales and services for maternal and infant hygiene products.[3]

There is a slight distinction worth making regarding key dates:

• 2005 — reported founding period of the broader Tianjiao manufacturing business.
• 2013 — reported establishment period for the Homebaby/家得宝 brand.
• 2019 — Homebaby trademark filing documented in international trademark records.
• 2020 — the Homebaby trademark associated with Tianjiao was registered in the United States.[2]

Because the 2013 founding date comes from secondary brand information rather than a company archival source, it is better treated as a reported date rather than an independently verified corporate founding date.

Homebaby’s core business is disposable baby hygiene, particularly diapers.

Current Chinese e-commerce listings show a considerably broader product range than the basic trademark description alone suggests. Products listed under the Homebaby/家得宝 name include:

• Baby diapers
• Pull-up diapers / diaper pants
• Training pants
• Newborn and infant diaper sizes
• Larger toddler sizes
• Day-use diapers
• Night-use diaper pants
• Silk-protein diaper products
• Shea-butter diaper products
• Camellia-themed diaper products
• “Pro” night diaper pants
• Trial/sample packs and larger economy packs

JD’s current Homebaby brand catalogue contains numerous diaper and pull-up variants across sizes from newborn through large toddler sizes.

Unlike a diversified baby-products company selling everything from strollers to bottles and toys, Homebaby’s identity is much more strongly centred on disposable absorbent hygiene products.

One of Homebaby’s notable characteristics is its use of material-based product differentiation.

Silk-protein series

The silk-protein line is one of the brand’s most visible product families. Products are marketed around softness, breathability and a lightweight construction, with both conventional diapers and pull-up styles available.

Shea-butter series

Homebaby also sells products described as containing or featuring shea butter, positioned toward skin comfort and everyday baby use.

Camellia series

Another product family uses camellia as part of its positioning, with camellia-themed pull-up diapers appearing in the current catalogue.

Night-use products

Homebaby has also developed products specifically positioned for overnight use, including a “Silk Protein Pro” night pull-up range.

This suggests a strategy of taking the basic diaper product and creating multiple sub-lines based on perceived softness, materials, use case and price/pack size.

Homebaby’s marketing emphasizes characteristics common to the modern premium-diaper market:

• Thin construction
• Absorbency
• Breathability
• Softness
• Skin comfort
• Stretchable fit
• Day/night protection
• Pull-up convenience

A Philippine marketplace listing, for example, describes Homebaby silk-protein diaper pants as designed for both daytime and nighttime use and emphasizes a soft surface and absorbent core.[4]

However, it is important to distinguish marketing claims from independently verified performance testing. Publicly available sources provide plenty of product descriptions but relatively little independent laboratory comparison between Homebaby and major international diaper brands.

The name Homebaby combines two straightforward concepts: Home + Baby. The resulting name communicates an image of home, family, babies and everyday care.

The registered logo documented by trademark records consists of the word HOMEBABY in rounded/bubble-style lettering, accompanied by decorative wing/spiral elements.[2]

This is consistent with a brand identity built around:

• Baby comfort
• Protection
• Family care
• Softness
• Safety
• Everyday practicality

The Chinese brand name 家得宝 also has a family/home-oriented character: 家 relates to “home/family,” while 宝 conveys something precious or treasured.

The brand’s associated company is located in Quanzhou, Fujian, one of China’s important manufacturing regions.

Secondary Chinese sources describe Tianjiao as a specialized maternal-and-infant hygiene manufacturer with its own production facilities and multiple production lines. One such source reports that the company uses imported production equipment and emphasizes quality-control procedures.[3]

That information should be treated cautiously because the figures come from a third-party brand-ranking site rather than an audited company filing.

What can be established more firmly is that the trademark holder is Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd., and that its registered business identity is directly connected with sanitary and baby-diaper products.[1]

Homebaby has a documented international trademark footprint.

In 2019, the Homebaby mark was filed under International Registration No. 1484972. The Philippine Intellectual Property Office publication identifies the holder as Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd. and lists baby diapers and baby diaper pants among the protected goods.[1]

In the United States, the corresponding trademark record shows:

• Word mark: HOMEBABY
• Filing date: July 31, 2019
• Registration number: 6,039,410
• Registration date: April 28, 2020
• Owner: Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd.
• Class: 005
• Main goods: sanitary products, baby diapers, baby diaper pants and related absorbent hygiene products.[2]

This provides relatively strong evidence that Homebaby was being developed as a formal commercial brand for baby and hygiene products rather than simply being a generic product label.

Homebaby appears particularly prominent in Chinese e-commerce, where its products are sold under the 家得宝 / Homebaby name.

JD’s current catalogue contains a substantial number of Homebaby products, with many listings receiving tens of thousands or more customer-review interactions.

The brand also appears on Lazada Philippines, indicating distribution to the Philippine online consumer market.[4]

This suggests that Homebaby operates with an e-commerce-oriented distribution model, rather than relying exclusively on traditional supermarkets or specialist baby stores.

Homebaby is best understood as a Chinese diaper and baby-hygiene brand, rather than a global diversified baby-products corporation.

Its competitive positioning appears to sit around affordability, functional performance and material-focused product differentiation.

Instead of competing purely through a single flagship diaper, the brand has multiple product families and pack configurations, allowing it to address different consumer preferences and budgets.

Its current catalogue ranges from relatively ordinary everyday diapers to products marketed around premium-sounding materials such as silk protein, shea butter and camellia.

In terms of global brand recognition, Homebaby is considerably less established internationally than companies such as Pampers, Huggies or Merries.

Its stronger identity appears to be in the Chinese domestic/e-commerce market and selected overseas online marketplaces.

A simplified positioning comparison would be:

This does not mean Homebaby is necessarily inferior or superior in product performance; it means its brand scale and international distribution are different.

The Homebaby brand discussed here is Chinese. The trademark documentation identifies its holder as Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd., with an address in Luojiang, Quanzhou, Fujian, China.[1]

The Chinese retail identity 家得宝 (Homebaby) is also clearly associated with baby diapers and pull-ups on JD.

There is a major potential source of confusion when researching Homebaby online.

Another company, Dongguan Zhuoyu E-Commerce Co., Ltd., has a separate U.S. trademark called HOMEBABY, registered for footwear such as sandals, slippers, boots and infant shoes.[2]

That footwear trademark is not evidence that the diaper brand is owned by Dongguan Zhuoyu.

Therefore, when researching Homebaby diapers, the relevant company is Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd.

Homebaby (家得宝) can be summarized as a Chinese baby-hygiene brand specializing primarily in disposable diapers and pull-up pants.

Its history is connected with Quanzhou Tianjiao, a Chinese maternal-and-infant hygiene manufacturer. The brand reportedly dates to the early 2010s, while formal international trademark documentation dates from 2019. Its product portfolio has expanded into numerous diaper variants, including silk-protein, shea-butter, camellia and night-use lines.[3]

Its current strategy appears to emphasize softness, thinness, absorbency, breathability and specialized materials, combined with a broad range of sizes and pack configurations. It has a significant presence on Chinese e-commerce platforms and has also reached overseas online marketplaces such as Lazada Philippines.[4]

1. Microsoft Word – JO_20191028_Madrid
2. HOMEBABY Trademark Application of Dongguan Zhuoyu E-Commerce Co., Ltd. – Serial Number 90653095 :: Justia Trademarks
3. homebaby是什么牌子_家得宝品牌是什么档次？-百强排行网
4. Homebaby | Silk Protein Diaper Pants