Publicly available information regarding the corporate history of Homeplus or homeplushop is limited. Unlike major international appliance manufacturers, there is no comprehensive official record documenting its founding date, founders, ownership structure, revenue, or global organisation.

The Hong Kong-facing Homeplus entity describes itself as a local brand selling PEANUTS-licensed home appliances and kitchenware. Its online catalogue focuses on products designed for everyday household use, specifically small kitchen and electrical appliances. The brand also maintains an active retail and promotional presence in Hong Kong, with public records citing events and pop-up activations at venues such as SOGO and AEON STYLE.

The Homeplus product range centres on practical household appliances featuring lifestyle-oriented design. Key categories include:

• Kitchen appliances: Egg cookers, steamers, and other small cooking devices.
• Fans and cooling appliances: Including DC variable-speed fans.
• Food preparation products: Kitchen utensils and accessories.
• Household products: General items intended for daily home use.
• Character-themed products: Merchandise carrying official PEANUTS/Snoopy branding.

Specific product examples illustrate this positioning. One listing details a Snoopy-branded 12-inch DC fan featuring a brushless motor, nine blades, remote control, eight speed settings, and timer functionality. This item identifies China as the country of origin and includes a 12-month warranty for the Hong Kong market [1]. Another product, the Snoopy 1.3-litre mini steamer, can cook up to six eggs and includes a glass food container; it is listed as designed in Hong Kong, manufactured in China, and covered by a one-year local warranty [1].

A defining characteristic of the Homeplus brand is its extensive use of licensed PEANUTS/Snoopy merchandise. The catalogue includes themed egg steamers, mini steamers, fans, kitchen utensils, food preparation equipment, and household accessories. This strategy differentiates Homeplus from generic appliance retailers by combining functional utility with character-driven lifestyle design [1].

The Hong Kong-oriented online store operates under the homeplushop.com domain, listing products under the Homeplus name [1].

Additionally, a HOMEPLUSHOP Official Store operates on Shopee Indonesia, offering solar lights, LED lighting, vacuum cleaners, fans, and other consumer electronics. While presented as an official store with significant marketplace activity, this Indonesian operation should not be assumed to be the same corporate entity as the Hong Kong Homeplus brand. The product mix differs substantially, and no public evidence establishes common ownership.

Based on its visible assortment, the Hong Kong Homeplus brand functions as a lifestyle-oriented home appliance retailer rather than a specialist manufacturer. Its market positioning combines three elements:

1. Everyday practicality: Products designed for routine tasks such as cooking, cooling, and food preparation.
2. Accessible consumer appliances: Compact devices intended for ordinary households rather than professional or industrial use.
3. Character and lifestyle branding: Differentiation through Snoopy and PEANUTS collaborations.

This approach allows the brand to compete on appearance, collectability, and lifestyle appeal alongside standard appliance functionality.

Product pages indicate that several Homeplus appliances are manufactured in China. For instance, listings for the Snoopy fan and mini steamer both cite China as the country of origin, while some separately identify Hong Kong as the design location [1]. This suggests a business model where design and branding occur separately from manufacturing, although available sources do not fully detail the supply chain.

The name HOMEPLUSHOP is not exclusive to a single worldwide business. Intellectual property records reflect multiple filings:

• An Indonesian publication records a HOMEPLUSHOP trademark application by Jianfeng Cai covering Class 11 products, including lighting, humidifiers, air purification equipment, and LED lighting.
• A Malaysian trademark journal lists a HOMEPLUSHOP filing by Wang Yihe for Class 9 electronic products.

These records confirm that “homeplushop” is used in multiple commercial and trademark contexts. Ownership and authenticity should therefore be verified on a country-by-country basis.

The Hong Kong Homeplus operation has established a recognisable retail identity centred on home appliances and Snoopy/PEANUTS products, supported by physical promotional events. However, other websites and marketplace stores also utilise the HOMEPLUSHOP name. Some third-party assessments have raised concerns regarding specific domains using this name; consumers are advised to verify the exact seller and domain before purchasing. Such third-party reports should not be interpreted as evidence against the legitimate Hong Kong Homeplus brand itself.

Homeplus/homeplushop is best understood as a retail brand identity rather than a single, clearly documented multinational corporation. The most distinct operation is the Hong Kong-based Homeplus brand, which focuses on small household appliances and kitchenware with a strong Snoopy/PEANUTS licensing strategy. These products, including fans, steamers, and egg cookers, are typically manufactured in China and sold with Hong Kong warranties [1].

Concurrently, the HOMEPLUSHOP name is used independently by online sellers in markets such as Indonesia, where the assortment includes solar lighting, LED products, and vacuum cleaners. When referencing the Hong Kong operation specifically, the entity is accurately described as “Homeplus (also marketed online as Homeplushop)”, distinguishing it from other businesses using the same name.

1. SNOOPY 原裝正版 12寸DC直流變頻靜音風扇 PEANUTS x HOMEPLUS – homeplushop