Homettler traces its origins to 2008, when its parent company began developing household cleaning products with an initial focus on conventional mops and home-care items.[1] Over time, the company shifted its emphasis towards products designed to improve the convenience and hygiene of floor cleaning.[1] A significant development in this transition was the introduction of clean-and-dirty-water separation technology, which separates fresh washing water from contaminated wastewater rather than requiring users to rinse mops in progressively dirtier water.[1]

According to corporate materials, the company has invested more than 15 years in research and development and holds more than 200 patents related to clean-water mop technology.[1][2] Chinese business-profile sources list the parent company’s establishment date as March 2008.[2]

Homettler is associated with Zhejiang Livinghue Houseware Products Co., Ltd., also referred to in Chinese sources as Zhejiang Meitianle Household Products Co., Ltd. (浙江美添乐家居用品股份有限公司).[2] The company operates within the household-products sector, manufacturing and selling mops, household tools, plastic and metal daily-use products, textiles, and other home-related goods.[2] Its manufacturing operations are based in Zhejiang province, with official materials identifying Wuyi, Zhejiang as the primary base of operations.[1]

Homettler’s product portfolio centres on household cleaning and floor care. Major product categories include:[1]

• Clean-and-dirty-water separation mops
• Flat mops
• Spin mops
• Mop-and-bucket systems
• Automatic or hands-free cleaning mops
• Brooms and dustpans
• Mop heads and replacement pads
• Cleaning cloths and accessories
• Household cleaning tools
• Selected kitchen and household utensils

The current range includes several mop families marketed under names such as CoolMop, alongside various clean-water separation systems designed for both wet and dry floor cleaning.[1]

Clean-water separation technology

The clean/dirty-water separation mop is the technology most closely identified with Homettler.[1] Unlike traditional mop-and-bucket systems that require rinsing in water that gradually becomes contaminated, Homettler’s approach separates the cleaning and wastewater processes to reduce the reuse of dirty water on floors.[1] The company describes itself as a specialist in these systems and states that it has developed more than 200 patents connected to this technology.[1][2] This technology also forms a central part of the company’s international B2B offering, supplying customised cleaning systems to other brands.[1]

Research and development is a key component of Homettler’s corporate positioning. The company claims to have accumulated over 200 patents associated with its cleaning technologies and lists certifications including BSCI, ISO 9001, CE, and RoHS.[1] Development efforts have focused on addressing practical issues in conventional household cleaning, such as the reuse of contaminated water, manual wringing, excessive physical effort, storage challenges, and overall cleaning efficiency.[1] More recent products have expanded beyond conventional mops to include compact and hands-free cleaning solutions.[1]

Homettler functions as both a consumer-facing brand and an international manufacturing supplier. The company states that its products have reached more than 25 countries and that it has served over 500 customers, with markets including Europe, North America, and Southeast Asia.[1] Its international business model encompasses direct retail as well as partnerships with distributors, retailers, emerging brands, and established household-product companies.[1]

In the Philippines, Homettler products are currently available via Lazada, where seller listings feature multiple mop and floor-cleaning products.[3]

In addition to selling under the Homettler name, the company operates as an OEM/ODM manufacturer, allowing other firms to commission cleaning products under their own brands.[1] Advertised services include:[1]

• Custom logos and colours
• Customised packaging
• Product development
• OEM and ODM manufacturing
• Wholesale and small-batch orders
• Dropshipping
• Marketing and after-sales support

This dual role distinguishes Homettler from a conventional consumer brand, as it simultaneously acts as a household-cleaning brand, product developer, and manufacturing partner.[1]

The Homettler name is used for household and cleaning products. Trademark records identify Zhejiang Livinghue Houseware Product Co., Ltd. as the holder of international trademark registration No. 1771564, covering goods in Class 21 such as mops, brooms, cleaning instruments, mop wringers, brushes, trash cans, and other household utensils.[4] A United States trademark registration for HOMETTLER was also recorded in 2024, covering household and kitchen utensils and cleaning products including mops, mop heads, cleaning cloths, sponges, dustpans, and mop-wringer buckets.

Homettler’s operations are divided into two primary areas:[1]

• Consumer products: Branded cleaning products, including mop-and-bucket systems, flat mops, spin mops, replacement parts, and tools, are sold directly to consumers through online channels.
• B2B manufacturing: The company supplies other businesses through wholesale, OEM, ODM, private-label, and customised manufacturing arrangements, enabling external brands to utilise Homettler’s technology and production capabilities without necessarily using the Homettler name.[1]

Homettler positions itself around the concept of “Clean & Dirty Water Separation”, making this functional distinction central to its product-development strategy.[1] Rather than competing solely as a generic mop manufacturer, the company seeks differentiation through proprietary cleaning mechanisms, product design, patents, and manufacturing capabilities.[1] Recent development trends indicate a broader move towards convenience-oriented home cleaning, including hands-free products and tools designed to minimise direct contact with dirty water.[5]

[1][2]

Note: Figures regarding patent counts, countries served, and customer numbers are claims published by Homettler and have not been independently audited.

1. Homettler
2. 美添乐Homettler简介-美添乐拖把-十大品牌网CNPP
3. Homettler | Hands-free Automatic Flat Mop
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5. Homettler Home Cleaning Solutions | 领英