The earliest U.S. trademark records for HOOMALL were filed on February 19, 2016, covering products including bags, backpacks, pet accessories, travel goods, and related items. A second registration from the same date covered household and kitchen products.[1]

The publicly documented history of Hoomall can be traced through its trademark portfolio.

The brand’s first identified U.S. trademark applications were filed in 2016 by Yiwu LanHeng E-Commerce Co., Ltd. One registration covered leather goods, backpacks, bags, pet clothing and accessories, umbrellas, and travel products, while another covered household and kitchen utensils such as strainers, tongs, spatulas, rolling pins, whisks, lunch boxes, and food containers. Both registrations were granted in September 2016.[1]

Hoomall subsequently expanded its trademark coverage. In 2017, additional applications covered areas including textiles and home furnishings. For example, one registration included bath towels, bed linen, blankets, bedspreads, curtains, table linen, and upholstery fabrics.[1]

In 2018, further HOOMALL applications covered machinery and tools as well as measuring and electrical instruments. This demonstrates that the brand was not restricted to a single consumer category but was being used across a broad assortment of merchandise.[2]

The most consistently documented owner of the historical HOOMALL trademarks is Yiwu LanHeng E-Commerce Co., Ltd.

Trademark records identify the company as a Chinese limited company and give an address in Yiwu, Zhejiang, one of China’s major international wholesale and trading centres.[1]

Yiwu is particularly significant to understanding Hoomall’s business context because the city is internationally known for its enormous wholesale marketplace and export-oriented trading ecosystem. Hoomall’s trademark portfolio is therefore consistent with a business operating in the broad consumer-goods and e-commerce supply chain rather than a narrowly focused luxury or specialty brand.

One of the defining characteristics of Hoomall is the breadth of its product portfolio.

Household and kitchen products

The brand has been associated with numerous everyday household products, including:

• Kitchen utensils
• Tongs and spatulas
• Whisks
• Rolling pins
• Sieves and strainers
• Lunch boxes
• Food containers
• Dishwashing brushes
• Soap holders
• Vases
• Kitchen and household accessories

These products appear in the 2016 HOOMALL trademark registration covering household and kitchen goods.[1]

Bags and travel goods

Another early category was bags and travel accessories, including:

• Backpacks
• School bags
• Sports bags
• Handbags
• Wallets
• Travel bags
• Travel trunks
• Garment bags
• Reusable shopping bags
• Vanity cases

These were included in the brand’s earliest U.S. trademark registration.[1]

Home textiles

Hoomall also obtained trademark protection for a broad selection of textile products, including:

• Bed sheets
• Bed covers
• Blankets
• Bedspreads
• Bath towels
• Tablecloths
• Table linen
• Curtains
• Mattress covers
• Furniture covers
• Upholstery fabrics
• Textile napkins

This indicates an expansion from basic household accessories into broader home and textile merchandise.[1]

Tools and equipment

Later trademark filings show Hoomall being associated with tools and equipment such as drills, electric screwdrivers, saws, chainsaws, grinding machines, welding equipment, sewing machines, washing machines, and various agricultural or industrial machines.[2]

It is important, however, not to interpret every item in these trademark classifications as proof that Hoomall manufactured every one of them. Trademark classifications indicate goods for which a mark was claimed or used; they do not by themselves establish a vertically integrated manufacturing operation.

Based on its trademark history, Hoomall is best characterised as a broad-spectrum consumer-products brand rather than a specialist brand.

Its portfolio appears to follow a “many categories under one brand” strategy. Instead of concentrating exclusively on one product type, the Hoomall name was registered across household products, bags, textiles, tools, sporting goods, and other merchandise.[1]

This type of positioning is particularly compatible with e-commerce and international wholesale distribution, where a company can offer a large catalogue of relatively affordable consumer products under a recognisable house brand.

Hoomall’s trademark history is unusually broad.

Documented registrations include:

• U.S. Registration No. 5,049,409 — bags, backpacks, pet accessories, travel goods and related products; registered September 27, 2016.[1]
• U.S. Registration No. 5,049,410 — kitchen and household products; registered September 27, 2016.[1]
• U.S. Registration No. 5,349,403 — additional household/stationery-related goods.[1]
• U.S. Registration No. 5,384,381 — textiles and home-textile products; registered January 23, 2018.[1]
• U.S. Registration No. 5,384,380 / 5,384,382 — additional Hoomall product categories.[1]
• U.S. Registration No. 5,610,156 — measuring and electrical instruments and related equipment.[2]
• U.S. Registration No. 5,665,009 — another HOOMALL registration filed in 2018 and registered in January 2019.[3]

The trademark database maintained through Justia lists numerous HOOMALL filings belonging to Yiwu LanHeng E-Commerce Co., Ltd., illustrating the scale of the company’s effort to protect the name across different product categories.[1]

According to the U.S. trademark records, “HOOMALL” does not have a specific foreign-language meaning. The records describe it simply as the stylised wording “HOOMALL” or “HooMALL.”[1]

The name can naturally be read by consumers as a combination reminiscent of “home” + “mall,” which fits the brand’s emphasis on household and general merchandise, although there is no evidence in the trademark records that this is the official linguistic origin of the name.

The available public record suggests a model centred on e-commerce, sourcing and broad product distribution.

Rather than presenting itself as a highly specialised manufacturer, the company’s trademark portfolio encompasses hundreds of different types of products. This is consistent with a trading/e-commerce enterprise capable of sourcing merchandise from different manufacturing categories and selling it through various distribution channels.

The connection to Yiwu is also notable: the company is recorded at an address in the Yiwu International Trade City area, a major hub for wholesale merchandise and international sourcing.[2]

There is a potentially confusing issue with the spelling.

HOOMALL and HOMALL are not necessarily the same brand.

For example, a separate HOMALL trademark was registered by Ningbo Meiying Electronic Technology Co., Ltd. for furniture such as chairs, benches, armchairs, stools, sofas, and office furniture.[1]

There are also much newer HOMALL trademark applications filed by MYEAGLE PTE. LTD. beginning in 2024, covering online retail and a very broad selection of consumer goods.[1]

Therefore, these similarly spelled brands should not automatically be treated as the same company or brand.

The historical trademark evidence is strong, but the existence of a trademark registration should not be interpreted as proof that every Hoomall product category remains actively sold today.

For example, one 2018 HOOMALL registration relating to machinery (Registration No. 5,610,155) is reported as cancelled under Section 8 in May 2025, whereas several other registrations are documented as registered.[2]

Consequently, a present-day profile of Hoomall should distinguish between historical trademark/product activity and currently active commercial operations.

Hoomall is a China-associated, multi-category consumer-products brand historically owned by Yiwu LanHeng E-Commerce Co., Ltd. and documented in U.S. trademark records from 2016 onward. Its portfolio spans household and kitchen products, bags and travel goods, home textiles, tools, sporting goods, instruments, and numerous other consumer-product categories.[2] Rather than being defined by one specialised product line, Hoomall’s distinguishing characteristic is its broad catalogue and apparent e-commerce/wholesale orientation.

The biggest caution is name ambiguity: “Hoomall,” “HOOMALL,” and “HOMALL” appear in records belonging to different entities, so company ownership should be verified before attributing a particular website, Amazon storefront, product, or social-media account to the Hoomall brand described above.[1]

1. HOOMALL Trademark of Yiwu Lanheng E-Commerce Co.,Ltd – Registration Number 5049409 – Serial Number 86912815 :: Justia Trademarks
2. [Non-Final Action [98775105]](https://tmng-al.uspto.gov/resting2/api/casedoc/cms/case/98775105/office-action/OfficeAction7393577.pdf)
3. HOOMALL – Yiwu LanHeng E-Commerce Co., Ltd Trademark Registration