HPRT is the flagship brand of Xiamen Hanin Co., Ltd., a high-tech enterprise headquartered in Xiamen, Fujian Province, China. The company entered the printing industry in the early 2000s and officially launched the HPRT brand as part of its global expansion strategy.

Since its establishment, Hanin has focused on developing proprietary printing technologies and expanding its manufacturing capabilities. The company has grown from producing thermal printer mechanisms into a comprehensive provider of commercial, industrial, and consumer printing solutions. Today, HPRT serves customers ranging from small businesses to multinational enterprises through direct sales and OEM/ODM manufacturing. [1]

HPRT manufactures a broad portfolio of printing products, including:

• POS (Point-of-Sale) receipt printers

• Barcode and label printers

• Shipping label printers

• Mobile thermal printers

• Portable A4 thermal printers

• Photo printers

• Label makers

• Instant cameras

• Barcode scanners

• RFID readers

• Printer mechanisms and embedded modules

• Digital textile printers

• Industrial and commercial 3D printers

• Thermal Transfer Overprinting (TTO) printers

• Smart retail equipment

• PDA terminals and IoT devices

These products are designed for industries such as:

• Retail

• Logistics and warehousing

• Healthcare

• Hospitality

• Manufacturing

• Transportation

• Government

• Education

• Small business

• Home office

[1]

HPRT specializes in several printing technologies, including:

• Direct thermal printing

• Thermal transfer printing

• Dye-sublimation printing

• ZINK (Zero Ink) photo printing

• RFID printing

• Industrial digital textile printing

• 3D printing technologies

The company also develops printer firmware, software development kits (SDKs), printer drivers, and IoT connectivity solutions compatible with platforms such as Windows, Linux, Android, iOS, and macOS. [1]

According to the company, HPRT operates multiple manufacturing facilities in Xiamen with dozens of production lines dedicated to printer mechanisms and finished printers. The company reports:

• Nearly 2,000 employees

• More than 400 R&D engineers

• 56 production lines

• Hundreds of authorized patents

• Products exported to over 80 countries

• Around 120 global business partners

The company states that it emphasizes automated manufacturing, quality assurance, and environmentally conscious production practices, including certified green manufacturing facilities. [1]

Research and development is a major focus for HPRT. The company invests in:

• Printer hardware design

• Mechanical engineering

• Firmware development

• Embedded systems

• Software applications

• Reliability testing

• Industrial design

HPRT reports holding hundreds of patents and has received recognition for innovation and industrial design, including the German Red Dot Design Award and the China Patent Award. The company also participates in developing industry standards within China’s printing sector. [1]

HPRT operates through several business channels:

• HPRT-branded products

• OEM manufacturing

• ODM product development

• Private-label manufacturing

• Enterprise printing solutions

• Distribution partnerships

Many international printer brands source customized products from HPRT under OEM or ODM agreements. [1]

HPRT products are sold in more than 80 countries and regions across:

• Asia

• Europe

• North America

• South America

• Africa

• Oceania

The company regularly exhibits at international trade shows related to retail technology, imaging, logistics, and industrial manufacturing. [1]

HPRT printers are commonly used for:

• Retail receipts

• Shipping labels

• Warehouse inventory

• Barcode printing

• Medical labeling

• Restaurant ordering

• Mobile ticket printing

• Field service documentation

• Home printing

• Photo printing

• Office document printing

[1]

According to the company, HPRT and its parent company have received several recognitions, including:

• German Red Dot Design Award

• China Patent Award

• National High-Tech Enterprise (China)

• National Specialized and New “Little Giant” Enterprise

• National Service-Oriented Manufacturing Demonstration Enterprise

• Fujian Green Factory certification

[2]

HPRT describes its mission as “Easier Printing, Better Life”, aiming to simplify printing through intelligent hardware, software integration, and connected printing solutions. Its stated vision is to become a global leader in the printing industry by combining innovation, manufacturing expertise, and customer-focused product development. [1]

1. About HPRT

2. HereLabel