ICARER FAMILY (Chinese: 艾克家族; pinyin: Àikè Jiāzú) is a Chinese original intellectual property (IP) and digital cultural brand specializing in the creation, incubation, commercialization, and licensing of healing-themed (治愈系) character franchises. Founded in April 2018, the brand focuses on developing emotionally driven original characters and transforming them into consumer products, digital content, licensing collaborations, and retail experiences. Its primary audience consists of young adults—particularly women aged 18–35—who are drawn to comforting, cute, and emotionally positive visual culture. [1]

[2]

The ICARER FAMILY intellectual property entered commercial operation in 2017, when its original copyrights were officially registered. The brand was formally established in 2018 with the goal of creating a new generation of Chinese healing-themed character IPs.

Unlike traditional animation studios, ICARER FAMILY operates as an integrated IP company that develops original characters while simultaneously managing product development, manufacturing partnerships, licensing, and global commercialization.

The company emphasizes emotional storytelling rather than long-form animation, allowing its characters to exist across social media, merchandise, emojis, collectibles, and collaborative retail products. [3]

ICARER FAMILY is built around the concept of “healing.”

According to the company, modern life creates emotional stress, loneliness, and anxiety. Rather than producing action-oriented or narrative-heavy characters, ICARER FAMILY designs personalities that provide comfort, warmth, companionship, and emotional support.

Its stated core values include:

• Healing
• Emotional companionship
• Positivity
• Warmth
• Everyday happiness

The company’s central mission is summarized by its slogan:

“Heal Every Unhappy Moment.”

[4]

ICARER FAMILY describes itself as a full-industry-chain IP operator, integrating multiple stages of character commercialization.

Its business includes:

• Original character design
• IP incubation
• Copyright management
• Brand licensing
• Product design
• Manufacturing partnerships
• E-commerce
• Offline retail
• Pop-up stores
• International licensing

Rather than licensing characters alone, the company develops complete consumer ecosystems around its IPs. [5]

ICARER FAMILY manages multiple original character series.

Among its best-known properties are:

• Glimmy (吉米米) – one of the company’s flagship healing characters.
• Cute Pet Series (萌宠系列) – a collection of original companion-style animal characters.
• Additional original healing-themed characters developed under the ICARER FAMILY universe.

The company refers to this collection collectively as its IP Matrix, with plans to continue expanding what it calls its “Healing Universe.” [6]

ICARER FAMILY licenses and manufactures products across more than 50 industries.

Major categories include:

• Phone accessories
• Cases
• Chargers
• Home décor
• Household goods
• Plush toys
• Blind boxes
• Collectibles
• Stationery
• Digital accessories
• Lifestyle products
• Fashion accessories

The company states that it has produced over 3,000 individual SKUs. [7]

ICARER FAMILY has collaborated with major consumer brands through licensing agreements and co-branded products.

Publicly mentioned collaborations include:

• Huawei
• MINISO

These collaborations include limited-edition merchandise, blind boxes, digital accessories, and lifestyle products. [8]

According to company figures:

• Licensed products span 50+ product categories
• More than 3,000 SKUs
• Combined sales exceeding RMB 1 billion
• Emoji downloads exceeding 100 million
• Products distributed in China, Southeast Asia, and the United States

These figures are reported by the company and have not been independently audited in the cited sources. [9]

ICARER FAMILY has received several industry recognitions, including:

• 2019 – Best Product Certificate at a Hong Kong exhibition
• 2020 – Top 10 Licensed Products, Yu Hou Award (玉猴奖)
• 2024 – Shenzhen Copyright Gold Award
• Featured in China’s CCTV program “Dream Era (逐梦年代)”

[10]

The company has expanded beyond mainland China through:

• Overseas licensing
• Cross-border e-commerce
• International distributors
• Global online sales

It reports that products are available in markets including:

• United States
• Southeast Asia
• Other international regions

[11]

The ICARER FAMILY trademark has been filed in multiple jurisdictions for various classes of goods, including:

• Mobile phone accessories
• Household products
• Stationery
• Consumer electronics accessories
• Lifestyle merchandise

Trademark filings list Shenzhen Jiabei Technology Co., Ltd. as an applicant for several registrations. [12]

ICARER FAMILY states that its long-term objective is to build a comprehensive “Healing Universe” by continuously introducing new original characters representing diverse emotions and personalities. The company aims to expand its presence through global licensing, retail partnerships, and cross-media storytelling while maintaining a focus on emotional well-being and everyday companionship. [13]

ICARER FAMILY is a Chinese original character IP brand focused on “healing” culture. Since its establishment in 2018, it has evolved from a character design project into an integrated IP business encompassing licensing, merchandise, retail, and international commercialization. With an emphasis on emotionally comforting characters, extensive product lines, and collaborations with major consumer brands, it has positioned itself as a notable participant in China’s growing original IP and lifestyle branding industry. [14]

1. 艾克家族官网-品牌介绍
2. 艾克家族官网-新闻动态
3. ICARER FAMILY – Shenzhen Jiabei Technology Co., Ltd. Trademark Registration
4. ICARER FAMILY Trademark Application of Shenzhen Jiabei Technology Co.,Ltd – Serial Number 90564169 :: Justia Trademarks
5. ICARER FAMILY Trademark Application of GUO PENG – Serial Number 90405809 :: Justia Trademarks
6. ICARER FAMILY Trademark Application of Shenzhen Jiabei Technology Co.,Ltd – Serial Number 90564168 :: Justia Trademarks
7. ICARER FAMILY – Shenzhen Jiabei Technology Co.,Ltd Trademark Registration
8. ICARER FAMILY – Shenzhen Jiabei Technology Co.,Ltd Trademark Registration
9. Brand Story
10. About ICARER
11. Brand Concept
12. About Us – iCare Philippines