INXX was established in 2013 by entrepreneur Sam He (He Xiang) with the vision of creating a fashion platform that could introduce global streetwear culture to Chinese consumers while developing original Chinese designer labels.

Initially, the company focused on operating as a multi-brand fashion retailer, curating international streetwear and luxury brands. It later expanded into developing its own fashion collections under the INXX label and additional sub-brands.

By 2019, INXX had entered the United States market with the launch of its dedicated U.S. online store, offering collections that fused Chinese cultural motifs with modern Western streetwear aesthetics. [2]

• Founded: 2013

• Founder: Sam He

• Industry: Fashion and Apparel

• Headquarters: Hangzhou, Zhejiang, China

• Business Type: Premium streetwear, fashion retail, multi-brand fashion platform [3]

INXX describes itself as a brand that explores the unknown—the “X” in its name symbolizes possibility, experimentation, and individuality.

Its design philosophy combines:

• High-end streetwear

• Contemporary luxury fashion

• Chinese cultural inspiration

• Western silhouettes and tailoring

• Oversized and layered styling

• Bold graphics and artistic collaborations

The brand aims to reconstruct traditional fashion by merging street culture with luxury aesthetics, creating clothing that appeals to younger consumers seeking originality and self-expression. [4]

INXX produces a wide range of fashion products, including:

• T-shirts

• Hoodies

• Sweatshirts

• Jackets

• Shirts

• Denim

• Cargo pants

• Knitwear

• Outerwear

• Accessories

• Footwear (through selected collaborations)

The collections are known for:

• Oversized fits

• Technical fabrics

• Graphic prints

• Embroidery

• Layered construction

• Contemporary tailoring

Over time, INXX has expanded into several labels and retail concepts, including:

• INXX – flagship premium streetwear line

• INXXSTREET – youth-oriented street fashion

• INXX SPORTS – sports-inspired apparel

• RECYENCLE – sustainability-focused fashion line

• X CONCEPT STAGE – curated concept store featuring international designer brands

These divisions allow the company to serve different segments of the premium fashion market. [5]

INXX is recognized for combining:

• Contemporary streetwear

• Luxury fashion

• Asian aesthetics

• Chinese traditional art

• Modern graphic design

• Utility-inspired garments

Many collections incorporate references to Chinese history, calligraphy, Buddhism, Dunhuang murals, and traditional cultural motifs, interpreted through modern streetwear silhouettes. [6]

One of the brand’s signature projects is the MASTER series.

The collection draws inspiration from Chinese traditional culture and has featured themes such as:

• Zen painting

• Dunhuang art

• Han Dynasty culture

• Traditional Chinese calligraphy

The MASTER collections have been showcased at international fashion events, including presentations associated with New York Fashion Week. [7]

INXX has collaborated with numerous designers, artists, celebrities, and fashion labels. Through its retail platform and special collections, the company has worked with or featured brands including:

• Hood By Air (HBA)

• Juun.J

• Facetasm

• Heliot Emil

• A-COLD-WALL*

• SANKUANZ

• ANGEL CHEN

• PRONOUNCE

• LIAM HODGES

These collaborations reinforce INXX’s position as both a fashion label and a curator of global streetwear culture. [8]

INXX operates through:

• Flagship retail stores

• Department store locations

• Multi-brand boutiques

• Official online stores

• International e-commerce platforms

The brand has expanded beyond mainland China through cross-border online sales and international shipping. [9]

INXX is generally positioned in the premium streetwear segment. Its pricing is higher than mainstream fast-fashion brands but below many traditional luxury fashion houses. Products typically emphasize design, materials, and limited-edition releases over mass-market affordability. [10]

INXX is considered one of the leading Chinese streetwear brands that helped popularize luxury street fashion within China’s domestic market. It has gained attention for successfully integrating Chinese cultural storytelling into globally influenced streetwear design and for expanding Chinese designer fashion to international audiences. [11]

• Chinese streetwear

• Luxury street fashion

• Contemporary Chinese fashion designers

• Multi-brand fashion retail

1. Chinese apparel brand Inxx launches U.S. online platform – FashionNetwork USA

2. INXX – Products, Competitors, Financials, Employees, Headquarters Locations

3. INXX:旗下品牌,主要產品,明星合作,跨界聯名,藝術合作,市場活動,品牌大秀,其_中文百科全書

4. 株式会社INXXについて | ニュース | 株式会社INXX

5. [INXX – Info on trademark no 006180467 EUIPO, 08/08/2007] · TMDB](https://tmdb.eu/marke/EU-006180467%3A%3Ainxx-fm-mattsson-ab.html)

6. 沿革 | 創業から現在までの歩み | 株式会社INXX

7. INXX CORPORATION | AI × Core IT for Decision-Ready DX

8. 株式会社INXX | AI × 基盤ITで、判断を後追いにしないDXを支える

9. 株式会社INXX | AI × 基盤ITで、判断を後追いにしないDXを支える

10. About Us

11. About Us – I’M IN