KEMALOCE is a cycling apparel and accessories brand specializing in performance-oriented clothing for road cycling, mountain biking (MTB), gravel riding, and recreational cycling. The brand is known for offering affordable, technical cycling wear that combines moisture-wicking fabrics, ergonomic construction, and modern graphic designs. KEMALOCE products are sold globally through its official online store and major e-commerce platforms, making the brand particularly popular among cyclists seeking value-for-money equipment. [1]

• Brand Name: KEMALOCE
• Industry: Cycling Apparel & Accessories
• Product Category: Sportswear / Outdoor Equipment
• Market: Global
• Business Model: Direct-to-consumer and online retail
• Primary Focus: Affordable technical cycling clothing

KEMALOCE develops apparel intended for both amateur and experienced cyclists. Rather than focusing on professional racing sponsorships, the brand emphasizes accessible pricing while incorporating performance-oriented features commonly found in higher-end cycling gear. [1]

Public information about KEMALOCE’s founding date, founders, headquarters, and corporate ownership is limited. Unlike many established cycling brands, KEMALOCE has not published an extensive corporate history or company profile.

The brand became widely recognized through international online marketplaces before expanding to its own official e-commerce website. Today, it serves customers across Asia, Europe, North America, and other international markets through direct online sales. [1]

KEMALOCE offers a comprehensive range of cycling apparel designed for various riding disciplines and weather conditions.

Cycling Jerseys

Its cycling jerseys are available in:

• Short sleeve
• Long sleeve
• Summer jerseys
• Winter jerseys
• MTB jerseys
• Road cycling jerseys

Common features include:

• Breathable mesh ventilation
• Moisture-wicking polyester fabrics
• Three rear storage pockets
• Full-length front zippers
• Elastic waist grippers
• Reflective safety details [1]

Bib Shorts

KEMALOCE bib shorts are among the brand’s most popular products.

Typical features include:

• Multi-density gel chamois padding
• Compression fabric
• Wide silicone leg grippers
• Breathable mesh bib straps
• Flatlock stitching
• Stretchable polyester-spandex construction

These shorts are designed to improve comfort during long-distance rides by reducing saddle pressure and friction. [1]

Cycling Shorts

The company also manufactures standard cycling shorts featuring:

• Gel padding
• Compression fit
• Reflective accents
• Durable stretch fabrics
• Elastic waistbands

These products appeal to recreational cyclists who prefer shorts without bib straps. [2]

Jackets and Vests

KEMALOCE offers lightweight outerwear including:

• Windproof cycling jackets
• Sleeveless wind vests
• Seasonal thermal layers

These garments are designed to provide protection from wind while maintaining breathability during changing weather conditions. [1]

Base Layers

Performance base layers are intended to regulate body temperature and improve moisture management beneath jerseys.

Available options include:

• Sleeveless base layers
• Short sleeve compression shirts
• Quick-dry undershirts [2]

Accessories

The brand also produces a variety of cycling accessories, including:

• Cycling gloves
• Cycling caps
• Bandanas
• Neck gaiters
• Arm warmers
• Leg warmers
• Cycling glasses
• Protective pads

These accessories complement the company’s apparel line and support different riding environments. [1]

KEMALOCE focuses on combining technical functionality with affordability. Across its product line, the brand emphasizes:

• Moisture management
• Breathability
• Rider comfort
• Freedom of movement
• Lightweight materials
• Ergonomic fit
• Reflective safety features
• Bold graphic designs

Many products use polyester-spandex blends selected for elasticity, durability, and quick-drying performance. [1]

Materials commonly used in KEMALOCE apparel include:

• Polyester
• Spandex (Elastane)
• Lycra blends
• Mesh ventilation panels
• Silicone grippers
• High-density gel padding

The combination of these materials is intended to improve comfort, flexibility, and durability during extended cycling sessions. [1]

KEMALOCE serves a broad range of cyclists, including:

• Road cyclists
• Mountain bikers
• Gravel riders
• Bicycle commuters
• Touring cyclists
• Recreational riders
• Fitness cyclists

Its pricing strategy positions the brand as an entry-level to mid-range option for riders seeking technical cycling apparel without premium-brand pricing. [1]

KEMALOCE products are sold internationally through:

• The brand’s official online store
• Major online marketplaces
• Regional e-commerce platforms
• Independent cycling retailers in some markets

The company ships to customers in numerous countries and offers a broad online catalog covering apparel and accessories. [1]

KEMALOCE has gained popularity among recreational cyclists primarily because of:

• Competitive pricing
• Wide product selection
• Functional cycling-specific designs
• Attractive graphics
• Good perceived value

Online marketplace listings show strong customer ratings and substantial sales volumes for several of its cycling jerseys and bib shorts, suggesting consistent consumer demand. [2]

• Focus on affordable performance cycling apparel
• Extensive range of jerseys and bib shorts
• Technical fabrics with moisture-wicking properties
• Reflective elements for visibility
• Ergonomic cycling-specific cuts
• Global online distribution
• Suitable for both road and mountain biking

• Cycling clothing
• Bib shorts
• Cycling jersey
• Mountain biking apparel
• Road cycling equipment

1. KEMALOCE • Performance Cycling Apparel & Accessories • Official Website
2. KEMALOCE CYCLING, Online Shop | Shopee Philippines