The company’s official corporate profile lists KOSÉ Corporation as its 100% shareholder, and the KOSÉ Holdings group-company directory continues to list Kose Cosmeport as a group company.

Kose Cosmeport is distinct from prestige cosmetics manufacturers such as Shiseido or SK-II. It functions as a corporate business unit specializing in “self-service” cosmetics and toiletries. The KOSÉ Group refers to this category as “cosmetaries,” a portmanteau of cosmetics and toiletries. These products are designed to deliver cosmetic-grade quality and technology at accessible price points through mass retailers, drugstores, convenience stores, and other high-traffic channels.3

This positioning differentiates Kose Cosmeport from the prestige divisions of the KOSÉ Group:

• COSME DECORTÉ: Prestige and high-prestige cosmetics
• SEKKISEI: Prestige skincare
• ADDICTION: Prestige makeup
• Kose Cosmeport: Affordable, mass-market, and self-service beauty products

Consequently, references to “Kose Cosmeport products” typically denote items from one of its many subsidiary brands rather than products carrying the Kose Cosmeport name itself.

Founding and evolution

Kose Cosmeport was established on July 27, 1988, to address a structural shift in the Japanese beauty market. Historically, KOSÉ had focused on “counseling cosmetics” sold with the assistance of beauty consultants. The establishment of Kose Cosmeport marked the group’s entry into the self-service sector, allowing consumers to select products independently in drugstores and supermarkets without individual consultation.3

The entity was originally incorporated as Cosmeport Corp., a name combining “COSMETICS” and “PORT” to symbolize the broad distribution of desirable products. In April 1994, the company was renamed Kose Cosmeport to clarify its affiliation with the KOSÉ Group.

Timeline

• 1946: KOSÉ’s predecessor is established in Tokyo.
• 1988: Cosmeport Corp. is established for the self-service and general cosmetics market.
• 1994: Company renamed to Kose Cosmeport.
• 2020: Launch of Magnifique, a genderless men’s/nature-science-oriented brand.4
• 2023: Kose Cosmeport celebrates its 35th anniversary.5
• 2026: KOSÉ Group transitions to a pure holding-company structure under KOSÉ Holdings Corporation; Kose Cosmeport remains an operating subsidiary.6
• July 27, 2026: Kose Cosmeport marks its 38th anniversary.7

The company’s corporate message is 「もっと、親切なきれいを。」 (“More kindhearted beauty”). This philosophy emphasizes making beauty accessible, understandable, and convenient for consumers who may lack expert knowledge or access to specialized counters.8 Because self-service cosmetics are typically purchased without salesperson guidance, the company prioritizes clear product benefits, accessible pricing, convenient packaging, and practical solutions to everyday beauty concerns. KOSÉ’s 2026 corporate history describes this approach as an ongoing effort to identify consumers’ unspoken needs and minor daily inconveniences, translating these observations into functional products.

Kose Cosmeport operates at the intersection of cosmetics and daily necessities. Rather than focusing exclusively on aspirational luxury, the portfolio addresses routine personal care needs across several categories:9

• Face: Cleansing, makeup removal, face wash, sheet masks, moisturizing, and sun protection.
• Hair: Shampoo, conditioner, treatments, hair masks, oils, and styling products.
• Body: Body wash, hand care, moisturizers, and deodorants.
• Makeup: Lip products, base makeup, nail products, and eye makeup.
• Men’s grooming: Facial cleansing, body care, and hair products.

Kose Cosmeport manages an extensive portfolio of specialized brands. Key franchises include:

Softymo

Softymo (ソフティモ) is one of the company’s most recognized cleansing and daily-care brands.5 Its core concept centers on gentle, convenient everyday beauty, with a lineup comprising cleansing oils, liquids, gels, foams, makeup removers, and body-care products. In Japan, Softymo is particularly synonymous with cleansing.

Clear Turn

CLEAR TURN (クリアターン) is the primary sheet-mask and skincare brand within the portfolio.13 It focuses on concentrated skincare via sheet masks, offering formulations targeting specific skin concerns. The range extends from full-face masks to targeted treatments for areas such as the eyes and mouth.

SUNCUT

SUNCUT (サンカット) specializes in UV protection and sunscreen. The brand is positioned around functional everyday sun protection, with products differentiated for regular daily use versus outdoor and leisure activities. SUNCUT exemplifies the company’s strategy of building large product franchises around specific daily needs.

Je laime

Je laime (ジュレーム) is a major haircare brand focusing on shampoo, conditioner, and treatments designed to improve hair appearance and texture. Kose Cosmeport highlights Je laime alongside Softymo and SUNCUT as one of its significant commercial successes.6

BIOLISS

BIOLISS (ビオリス) is a haircare brand built around a botanical concept, emphasizing plant-derived ingredients and salon-inspired formulations. The brand is also linked to environmental initiatives, including the Peaceful Green Project.

Grace One

GRACE ONE targets mature consumers, specifically addressing skincare needs associated with individuals aged 50 and above. Its positioning centers on concentrated beauty ingredients and formulations designed for mature skin concerns.

Fortune

FORTUNE combines beauty, haircare, and body care with an emphasis on feminine fragrance and lifestyle. The portfolio has included makeup, hair products, body products, and fragrance-oriented items.

Ceramiaid

CERAMIAID focuses on sensitive-skin care, including products suitable for babies. The brand emphasizes ceramides and a minimalist formulation approach, with relevant products described as fragrance-free, colorant-free, paraben-free, and ethyl-alcohol-free.

Other brands

The portfolio also includes Urumina+, EScalatt, CoenRich, Kokutosei, Salon Style, Vital Age,12 Hyalocharge, VitaPuru, Pure, Nudy Couture, Noah, Precious Garden, Fresh Care, Men’s Softymo, Moisture Mild, Lavras, and Magnifique. The exact composition of the portfolio evolves as brands are launched, renewed, discontinued, or repositioned.10

Following the January 2026 corporate restructuring, KOSÉ Holdings became the group’s pure holding company, while operating companies like Kose Cosmeport focus on their respective businesses.11 Within the group’s brand architecture, Kose Cosmeport occupies the “cosmetaries” and self-service segment. Its competitive territory aligns more closely with drugstore beauty, mass skincare, haircare, sunscreen, and toiletries than with luxury department-store cosmetics.

The self-service model is fundamental to the company’s identity. Products are designed to be discovered and selected directly by consumers without reliance on beauty consultants. Primary retail channels include drugstores, supermarkets, variety stores, mass retailers, and convenience-oriented outlets.3 This distribution model necessitates packaging and communication that independently convey product function, target demographic, and value proposition, distinguishing it from prestige marketing strategies reliant on consultant interaction.

Kose Cosmeport emphasizes functionality and accessibility over luxury signaling. Product design typically features recognizable packaging, clear functional claims, variations for specific needs, accessible pricing, convenient formats, refill options, and large-volume sizes. Sustainability and accessibility initiatives incorporate universal design principles, easier refilling mechanisms, separable packaging materials, and designs that facilitate complete product usage.8

In recent years, the company has emphasized adaptability and inclusivity in its product development. Stated considerations include avoiding unnecessary gender restrictions, accommodating diverse cultures and generations, using accessible language, and addressing varied skin and hair types.7 The 2020 launch of Magnifique exemplifies this approach; rather than treating men’s grooming as entirely separate, the brand was positioned around a genderless nature-science concept while maintaining the company’s quality standards.4

Sustainability is integrated into the company’s business strategy across several areas:

• Packaging: Development of waste-reducing packaging, such as capped pouches for certain CLEAR TURN products that allow efficient use of contents.6
• Recycling: Incorporation of recycled materials into packaging components. For example, the CoenRich Q10 line has used mechanically recycled PP for caps as part of a group-wide initiative.
• Environmental projects: BIOLISS is associated with conservation initiatives, including the Peaceful Green Project and activities connected with the Minami-Alps area.

As of 2026, the KOSÉ Group is reorganizing under a new holding-company structure while seeking growth through stronger individual operating companies. For Kose Cosmeport, strategic priorities include strengthening targeted product categories, expanding individual brand competitiveness, focusing on skincare and haircare, developing the self-service/cosmetaries business, improving operations outside Japan, and pursuing growth in affordable, high-value beauty products. Recent reporting specifically identifies cleansing, sheet masks, and sunscreen as key targeted categories for the company.

While Kose Cosmeport is fundamentally Japanese in origin and most strongly associated with the domestic drugstore and self-service market, its products are distributed internationally. This presence is particularly notable in Asian beauty markets where Japanese skincare, sunscreen, cleansing, and haircare products enjoy strong recognition. However, international availability varies by brand, and overseas assortments often differ significantly from the Japanese domestic portfolio.

It is important to distinguish between KOSÉ and Kose Cosmeport within the group’s architecture:

The KOSÉ Group distinguishes high-prestige, prestige, and cosmetaries as distinct segments, with Kose Cosmeport anchoring the latter category.

Kose Cosmeport provides the KOSÉ Group with access to a broader consumer base than prestige brands alone. While prestige cosmetics rely on deliberate visits to department stores or specialty counters, Kose Cosmeport products integrate into ordinary shopping routines for items like sunscreen, shampoo, and cleansers. This places KOSÉ products into daily consumer habits beyond dedicated beauty-shopping occasions. The group’s strategy identifies Kose Cosmeport as a key vehicle for strengthening categories such as cleansing, sheet masks, sunscreen, skincare, and in-bath haircare.

1. 企業情報｜会社情報 – コーセーコスメポート
2. 商品ブランド別一覧 – コーセーコスメポート
3. Corporate Information | KOSE COSMEPORT
4. コーセーコスメポート
5. 商品ブランド別一覧｜ソフティモ – コーセーコスメポート
6. Brand Information | KOSE COSMEPORT
7. 会社情報｜アダプタビリティ – コーセーコスメポート
8. 会社情報｜人に寄り添う – コーセーコスメポート
9. 公司信息 | KOSE COSMEPORT
10. サイトマップ – コーセーコスメポート
11. 会社情報 – コーセーコスメポート
12. 商品ブランド別一覧｜バイタルエイジ – コーセーコスメポート
13. [ブランドコンセプト｜クリアターン　[CLEAR TURN] – コーセーコスメポート](https://www.kosecosmeport.co.jp/clearturn/concept/)